2016-07-25 17:06
News perspective: both health and health and beauty of the Chinese medicine market
[straight news network Beijing on July 25 hearing (reporter Shen Jie) traditional Chinese medicine market has been highly international attention and TCM culture is becoming more and more many pharmaceutical companies to enter the direct selling market development, "straight thing" (micro channel ID:cndsn-zxbdw) survey found, Chinese stock market huge, 400 billion of stock market, and health care, leisure relaxed population is 4000 billion of stock market. Such a huge market potential attracted many enterprises have invested in, of which Guangzhou Kangmei pharmaceutical pre emptive become the leader in the industry of traditional Chinese medicine.
Both sticking and strenuous
Dream nineteen is only aimed at the traditional Chinese medicine industry center
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed that TCM industry revitalization and development is Ma Xingtian, Xu Dongjin couple's long cherished wish. In order to realize this dream, as Guangdong Province Construction of traditional Chinese medicine strong province advanced unit, Guangdong Province strategic emerging industry backbone enterprises, the provincial key support large-scale backbone enterprises, Kangmei pharmaceutical firmly seize the opportunity of the development of the "construction of Chinese medicine strong province", keep pace with the rapid development of Chinese medicine, and the majority of the industry enterprises in the Chinese medicine resources integration, standard building ningxinjuli, Chinese medicine industry in the development of more and more toward standardization, standardization of development, social is widely recognized.
In 2002, Kangmei pharmaceutical industry in the domestic first proposed the implementation of small package of Chinese herbal pieces and color management, and obtain high recognition of the State Administration of traditional Chinese medicine, to be popularized in the whole country, became the only participate in the formulation of national standards of Chinese medicine enterprises. "Straight thing" (WeChat ID:cndsn-zxbdw), Kang beauty has pioneered a number of national standards, in 2005 to become the only country to participate in the development of Chinese herbal medicine production management GMP national standard of the enterprise; the Ministry of Commerce in 2012 to become the only Chinese herbal medicine formulation classification of national standards for enterprises; at the same time as the only authorized to participate in national development and Reform Commission issued 36 the national price index developed by private enterprises, sole and operation of the national medicine price index - Kang beauty medicine price index (China in Chinese herbal medicine has become the trend of price benchmark, become an important reference for the market pricing, business management, Yaonong production launched in 2013); Chinese herbal medicine bulk trading platform the only "the combination of real and virtual market"; 2015 bear compiled 209 national standard encoding of Chinese medicine, And has undertaken a number of national science and technology support program, to participate in a number of national and provincial processing and quality standards formulation, the industry norms and improve the quality and level of Chinese herbal medicines has played an extremely important role.
19 years of hard struggle, 19 years of pioneering and innovative, 19 years of persistent pursuit, 19 years of fruitful, Kang Mei pharmaceutical has always been committed to the cause of traditional Chinese medicine, development helps to improve people's health level of the major health industry. We are interested in building a world-class national brand of medicine." Kang beauty pharmaceutical chairman and general manager Ma Xingtian said, "dream circle, the road is still far, Walker territory, endless innovation, the revitalization and development of traditional Chinese medicine national industry is the national development strategy, is Kang beauty unremitting pursuit, Kang beauty poised to take off, with today's results for the starting point of a new round of journey, and forge a more brilliant tomorrow!
High standards and strict requirements
Standardized production of Chinese medicinal materials market products and Star Management
"Straight thing" (micro channel ID:cndsn-zxbdw) found, Kang beauty standard why in Chinese medicine industry by such support, respected, which is inseparable with the overall environment for the development of Chinese medicine, the more critical is effective in its own long-term adherence to the "create industry standards, provide accurate service for the purpose of" and set up the whole industry chain system, especially the demanding requirements of "quality".
Now Kangmei pharmaceutical already manages Puning, Guangdong in Bozhou City, Anhui Province, Xining, Qinghai, Yulin, Guangxi and other professional market, trading volume reached more than 75% of the Chinese herbal medicine market, Kang beauty of these markets implementation of unified storage, packaging, labeling, bills, quality inspection of the "five reunification" management mode, to shops in the price of medicines and purchase channels, sales situation, and administration of the market of Chinese medicinal herbs, medicine circulation has made positive and effective exploration and management. At the same time, the business has carried out a star management, to be effective incentives to mobilize their enthusiasm in the quality and integrity of the business, so that we have a sense of norms of the industry have a sense of.
Also "straight thing" (micro channel ID:cndsn-zxbdw) noticed in 2014 Kangmei pharmaceutical launched a traceability system for traditional Chinese medicine, the all batches of the product from raw materials to finished, bidirectional traceability to the raw materials from the finished product, so as to enhance the reliability and safety of traditional Chinese medicine. Kangmei pharmaceutical medicine traceability system, the difference in the gap, GMP, enterprise product management and the enterprise's own responsibility, the circulation of each processing are recorded in real time, fundamentally guarantee the quality of the products. Kangmei pharmaceutical has Yunnan Sanqi, Jilin ginseng planting base in the pilot implement traceability system, from the planting soil, climate, seeds, fertilizers, pesticides, harvest to storage supply chain, even to the processing of production management and the end consumer use, covering the entire industry chain link, do the back, so that consumers clearly consumption, let medicinal herbs are also able to norms and standards.
Small pharmacy great wisdom
Follow the "healthy China" and "the Internet" development strategy
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that in recent years, U.S. pharmaceutical continue to work at the same time the Chinese medicine industry, seize the national implementation of the "health China", "Internet" and "The Belt and Road" strategic opportunities for development, achievements and experience with their own long-term medicine in the building in the whole industry chain, medical services and medicine in the informatization construction of the accumulated, catch as the State Administration of traditional Chinese medicine only medical information medical service platform pilot units, is to create a "great service" health platform big data system of the "Internet" enterprises.
2015, Kang Mei pharmaceutical first launched in Guangzhou, the country's first smart pharmacy, to crack the doctor difficult, expensive, the problem to find a breakthrough. Wisdom pharmacy through direct docking with the cooperation of the hospital, complete hospital prescription transfer, Medicare payments, leading Chinese medicine industrialization 4 Internet last mile, a solid step forward the wisdom of health. E-prescribing sending patients to Kang mirae chemical mixing, decocting medicinal herbs and distribution, the past multifarious take medicine, payment, home brew trouble simplified to be "express" as simple as that, effectively solves the waiting to take medicine, decocting and cross infection and other issues, more than 90% of users think that this is a civilian benefit civilian health services, to feel the benefits brought about by the wisdom of the internet medical and more convenient, more accurate, more intimate. "Straight thing" (micro channel ID:cndsn-zxbdw) found, the model since June 2015 to start, have been and Guangzhou, Shenzhen, Beijing, Shanghai, Chengdu and other area hospitals reached agreement, have been established in Guangzhou, Shenzhen, Beijing three City Central Pharmacy, of which more than 80 hospital docking system runs to completion, with 30 million users benefit crowd numbers million, causing a positive response from the society.
"Straight thing" (micro channel ID:cndsn-zxbdw) learned Kang beauty "big business" through "health products" and "health" two wheel drive, "service innovation" and "data" wings cooperative, the realization of Kang beauty business growth. Under the policy guidance and the development of the Internet wave, the United States and the United States and the United States under the power of health resources and network platform, focusing on the development of O2O model. Extension of the traditional business of hospital pharmacy, to cooperate with the hospital, fill a prescription, decocting, distribution of the wisdom of the pharmacy model; help OTC terminal resources, promoting Kangmei o2o development to "store + micro store platform model. 3
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Editor: Xiao Shen
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