2016-07-21 16:05
Observation: why not ＂Kang Ersi Bu cooperation Shututonggui＂?
[straight news network Beijing on July 21 News (reporter Yixiu) November 2015 micro business chiefs Si Bu group and Qingdao Kang Er biological reached a strategic cooperation, the two sides formed a new company of Kang Bu Er Si, overwhelmed by the cooperation between the two sides each hold 50% of the shares. Such cooperation in the industry is not a new thing, but the results are not the same.
Con M Faith K coming together now what is "or" way to pull together in times of trouble "return"? Please pay attention to the "things" (WeChat ID:cndsn-zxbdw) from Beijing to report.
Shen brand
"Filial piety" in the silver Century
Founded in August 2000, Kang Er company, registered capital of 80 million 500 thousand yuan, is the Qingdao silver Century Health Industry Group Co., Ltd. (hereinafter referred to as the silver century), a wholly owned subsidiary. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that in the silver century before the injection, Kang Er just a registered capital of only 500 thousand yuan of small companies. August 2014 and September, the silver century has injected 40 million yuan, becoming the largest shareholder of Kang Seoul, the same year in October, the silver century to get all equity interest in Seoul, becoming the sole shareholder of seoul.
"Straight thing" (WeChat ID:cndsn-zxbdw) survey found that silver Century Co's business people have been familiar with the current old age of the psychological, emotional brand. Washes the feet of the old man is always a silver century companies to implement the so-called "filial piety" stepping stone, the clerk to a high degree of enthusiasm for participating the elderly feet, not Xianzang tired. For the young man to the old lady to wash, little girl for the old man to wash, in the course of the feet, aunts and uncles, not from the mouth, even praise the old lady is beautiful, the old man is a handsome young man, the old people to coax is smile. See the flicker almost went to beauty, handsome boys selling health food and bedding and other goods of nearly 10000 yuan. At the same time the silver century in the so-called experts, professors lecture course, are around the company's health food, and tried to claim how good after eating. Will integrate in the theory of traditional Chinese medicine through into the curriculum. At the same time, the so-called free diagnosis, as long as to accept the diagnosis, almost everyone will be diagnosed with the disease. Disease have to buy the company for distribution of "Silver Age" beauty "and" chitin "," Hai Hui Jian "health food, health bedding and expensive, and most of the deceived are elderly.
"Straight thing" (micro channel ID:cndsn-zxbdw) also noted that silver century chairman Zou Shengcan and direct quite have the origin, Zou Shengcan who is Jane Austrian company dealers. In July 1997, with the accumulation in Shandong, Jiangsu and other places of the market, Zou Shengcan founded its Ji'nan branch. In 2004, Jinan Branch Sales has reached 2 billion yuan, master of the Austrian lots of sales resources, Zou Shengcan therefore promoted to Zhenao marketing vice president and general manager of the Sulu region. But in 2005, Zou Shengcan announced he was leaving Zhenao, and take a team to produce Zhenao market turmoil. In order to enter the direct selling industry, Zou Shengcan will be the acquisition of the former product generation processing enterprises.
Micro business chaos
Si micro business myth has been gradually yellow
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed, since March 2014 officially entered the micro channel, in less than a year's time, the Si Bu group's now owns Tyler, beautiful angel charm, Shu Ya, good four cosmetics brand, and invited to Kristy, Qin LAN, Yuan Shanshan, etc., including the famous movie star is related to the brand image spokesmen to do. Si Bu group's growth speed is especially staggering. And all this, with the recent controversial micro business related.
"Straight thing" (micro channel ID:cndsn-zxbdw) learned that in order to avoid potential legal risks, think port group of high-level dealers team in nature of the company exists, and the main work of the dealer team, is to do offline business agent. The pyramid like mode also let many people questioned think port mode. This man had to disclose, Bu is actively seeking to direct selling license application. "Straight thing" (micro channel ID:cndsn-zxbdw) information in the national enterprise credit information publicity system to understand, after 10 months operation of company, think port group of the registered capital of the company by the establishment of 50 million yuan, changed to 1 billion yuan. So fast pace of development, thinking of the port to become the first brand of no controversy. But never thought is that the speed of the rise of the micro business and the existence of the same rapid.
2014 as derivative Nuggets era, 2015 belongs to the micro business year, 2016 micro MLM chaos have been unstoppable trend into view of netizens even repeated exposure CCTV micro MLM harm to the society. "Straight thing" (micro channel ID:cndsn-zxbdw) found benefit in age, science and technology of forward development brings opportunity bonus, and enterprise marketing ideas change, think port group in the micro business development initial stage success Amoy to the first pot of gold, and growth is the most representative one of the enterprises. And now, when many traditional cosmetic companies rush toward micro business, Si Bu but in seeking to transition through a series of actions. Just enter the direct selling industry of Kang Er also need a platform to exhibit skill, then direct selling enterprises Kang ER and Si Bu can cooperate more logical. But the micro business exactly how long it can go, perhaps no one will know, Kang Ersi Bu together to create cloud derivative is as expected is still variable.
Way to return
Kang Ersi Bu to "lack of coordination and cooperation"
August 6, 2015, Kang Seoul to get direct sales license, the same year in October 23rd to complete the verification of service outlets and the Ministry of Commerce publicity. In September 8, 2015 to take the card at the same time, everything in good order and well arranged, Kang inject 1 million yuan to set up Qingdao Kang Katharine Baldwin derivative Biotechnology Co. Ltd., established the "Internet plus" development plan, the left hand, right hand to direct derivative bets. Although reached a cooperation, but to think of Bu Kang "cloud micro business" enthusiasm is not high but in Cornwall, and actively promote their own direct "Internet plus" plan.
"Straight thing" (micro channel ID:cndsn-zxbdw) noted that in mid January 2016, Kang Er announced "Kang Katharine Baldwin e direct selling system" will be on the line. By February, has not launched the "Kang Katharine Baldwin e direct system has been upgraded to" Kang home life, Katharine baldwin". "Kang Katharine Baldwin, family life is also based on micro channel of a commercial use, the mall of Cornwall and micro shop in the form of promotion and sales. "Kang home life - Katharine Baldwin and Si Bu Kang jointly launched the" cloud micro business ", suddenly looked up subtle. Kang Seoul on the cooperation project of the cold, think the port is not without notice. Informed sources broke the news, standing in the position of the port, and Kang er's cooperation is not ideal. "Kang Er take card time is not long, oneself for direct sales business has great expectations. Origin will sell Kang Seoul, due to product positioning, brand positioning, corporate management philosophy and culture and think of the port are not very coordinated, resulting in cooperation is not smooth, has not made substantial progress." In addition, the micro shop from the beginning of the end of 2015 to the platform of change. And think port Kang er's cooperation, is the micro business and direct sales of the experimental field. Fusion of two completely different enterprise to be successful after all or some differences, the same is not so easy to.
Here can not help but think of Kang Er chairman Zou Shengcan said: "identity: today we are since the choice of the Si Bu Kang Er this platform, we can think Kang Bu ER as a business platform, is a kind of identity, the will is a resonance. I hope that in the new business model can have more partners to become more millionaires, more important is to realize their own value of life." Now, it can only be counterproductive.
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