2016-07-20 14:58

 

Monograph: ＂micro marketing＂ has become the tear of social harmony hidden

 

[straight news network Beijing on July 20 news (commentator Jie Sheng) recently micro pyramid by the extensive attention of the people, have reported that the micro MLM accused in amounting to hundreds of billions of yuan, in regulation "grey zone, some people even think that when inserting micro pyramid on the wings of science and technology, will become a hidden danger for tearing the social harmony.
Micro marketing has high micro harm
The traditional marketing idiomatic "brainwashing" way to blind members, with "peek-a-boo" "guerrilla warfare" and other means to circumvent combat, punishment, supervision of law enforcement difficulty was not originally a small, resulting in has been repeatedly hit to the vast. In contrast, the intelligent mobile phone as a tool to micro-blog, WeChat, micro blog, unfamiliar street, QQ, space and other micro software as a platform, e-commerce, online venture capital, equity investment, WeChat online marketing, micro business, virtual currency, financial assistance, charitable relief, free travel banner content WeChat, Alipay, to pay, Internet banking and other payment tools for cash flow tools of the new micro pyramid, more virtual, cross regional, concealment, and deceptive financial characteristics, but also to discover, investigate and strike brought greater difficulty, so the social harmfulness of micro pyramid the greater the. According to a survey, in the past 10 years, national industry and commerce, market supervision departments investigate and deal with cases of pyramid selling 21904, amounting to 62.38 billion yuan, 9.9 million yuan of the amount of fines, the cases transferred to judicial organs 2251 pieces, 96.68 people. Now an occasion to Internet micro pyramid schemes, "in number up to a million, the amount is as high as hundreds of billions to participate, signifying involves more widely, the hidden risks have, damaging the order of financial market has much stronger, may lead to social instability factors are worrying.
Micro marketing has the power of science and technology"
From ever being media exposure of the MLM type is not difficult to see, all characteristics of micro marketing with marketing, that is, "entry fee", "pull the head" and "the composition of the level of team payment". Pyramid selling and disguised marketing not only seriously disrupt the normal economic order of society, but also seriously endanger social stability. On the economic level, the direct means to deceive the pyramid selling, the sale of trust between people and resources. Once the participants find themselves cheated, free way is to develop offline, cheat others. A vast network of fraud and no restrictions on the development of the community, the community's trust resources will be infinitely lost, will eventually shake the foundation of the development of the market economy. In the sense of sociology, marketing can be in a short period of time to disrupt the basic unit of society - family, to shake the foundation of social stability. MLM activities participants have the same experience, is to be introduced to work in the name of relatives and friends, cheated out of the city. Final results often many wife ions scattered, breakup, some because of "brainwashing" excessive investment, spirit close to the brink of collapse.
For the traditional MLM model not only keep the pressure against the trend, and the state and form of curing, most people have a clear understanding of the essence of the harm, not only have the traditional pyramid "underground", the scale has been greatly shrinking, but with the popularization and application of WeChat, Alipay and other Internet fast payment, has provided an opportunity to "micro MLM" fast operation, more will lead to many inexperience or lack of ability to identify users to join the micro pyramid". Micro MLM dependent on the rapid development of communication technology and micro MLM people detest, rather than micro pyramid selling a certain extent is science and technology, given the "power".
Governance micro marketing to make good use of micro power"
Micro marketing not only initiated flexible, and the use of QQ group, circle of friends etc. carrier, can easily lead to the virus transmission, transfer of funds is also very convenient, greater harm to society, should never be taken lightly, unchecked, but must do everything possible to resect the social cancer. If the micro marketing barbaric growth continues, it is tearing the whole social stability and harmony of the great hidden danger. Therefore, regardless of any difficulties and unfavorable factors, the relevant departments must face and take the initiative to attack. Advancing with the times to develop and improve the fight against "micro pyramid" laws and regulations, the micro channel, QQ and other social or may become micro marketing carrier platform for enterprise into the category of the joint and several liability, implement "Qizhua condominium", not to "micro marketing" save space and dissemination channels. At the same time to be good at launching and relying on Internet users, micro force, or is worth trying to resist and curb micro marketing effective path. Micro pyramid schemes and the like network violations, permeability strong, destructive, each netizen to strengthen self-discipline, self awareness and self prevention, the ability to resist, otherwise, who are likely to not only harm those who have become victims. And to launch a broad, fully rely on the individual users "micro power, governing the person to person, so that more users become anti MLM volunteer, in the QQ group, micro channel circle of friends actively, active anti brainwashing, anti fraud undoubtedly is expected to create a magic one foot, DaoGaoYiZhang atmosphere around and momentum, micro extrusion MLM parasitic and communication space, with positive energy to overcome the negative energy. 3
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Editor: Xiao Shen
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