2016-07-15 15:35

 

Observation: why the direct selling enterprise called ＂unlimited＂?

 

[straight news network reported, Beijing, July 15 (reporter Hugh) at the beginning of the year unlimited become the industry leader in the news caused a sensation in the direct selling industry. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed and domestic direct selling industry, the title of the first owners, over the years championship withingrasp Amway, due to the drop of 19%, to 230 billion yuan of revenue fell to second in the industry, industry first is unlimited to take the performance of 260 billion yuan. Perfection is 225 yuan performance continues to row third.
Unlimited has become the industry leader is not accidental,, "unlimited" straight thing "(micro channel ID:cndsn-zxbdw) found that the word" profoundly a which some clues.
Renamed "unlimited"
Li Huisen, chairman of the pursuit of enterprise development philosophy
Infinitus (China) Co., Ltd., the predecessor is the South Lee Kum Kee Co., Ltd., is Hong Kong's Lee Kum Kee Group, specializing in Chinese herbal medicine health product development and sales of a wholly-owned subsidiary. Since its establishment in 1992, to "think Li and man" concept as the core value, adhering to the "always caring, always, entrepreneurship forever" spirit of enterprise and the pragmatic prudent business style, to carry forward the outstanding culture of health and create balance, prosperous, harmonious and healthy life into the history of mission, the company has achieved rapid development, won the tens of millions of consumers and the community recognized.
South Lee Kum Kee why change unlimited? "Straight thing" (WeChat ID:cndsn-zxbdw) noted that the reason was renamed, this is the company's pursuit of Li Huisen, chairman of the company's philosophy of development. Statistics show that Li Huisen graduated from the University of Southern California in the United States business management and financial professional, received a bachelor's degree. Current chairman and chief executive of the LKK health products group, infinitus (China) Co., Ltd. is a member of the CPPCC National Committee. He deeply knew that the enterprise must truly obtain the development, must have "the thought and the human" the enterprise development philosophy. "Straight thing" (WeChat ID:cndsn-zxbdw) found that the Sili and core Kee Group Corporate culture. Standing on the shoulders of our fathers, Li HuiSen combined with his many years of exploration, practice and experience, in 2007, author of "Si Li and power of a book, the culture of" Sili and "made a comprehensive, systematic and deep refining, summary and improvement of he pursued the enterprise development philosophy has become a. "South Lee Kum Kee" the family name of enterprise, has completed its historical mission, so on March 22, 2009, infinitus (China) Co., Ltd. in "Sili and" cultural background D-Will.
"Thinking Li and man" from the Tang Dynasty calligrapher Yan Zhenqing's "fight seat posts" famous "self-cultivation is the name of the handed down, for however Sili and." "Thinking Li and man" is the Confucian Moral Cultivation for processing a thought of interest principle extension, which is regarded as the Li HuiSen business treasure. In view of this, the enterprise was renamed that society: people-oriented is unlimited.
The mission of "unlimited"
Undertake to carry forward the Chinese excellent health cultural mission
"Straight thing" (micro channel ID:cndsn-zxbdw) learned, enterprise name Li HuiSen foreign announced: "today, we decided to upgrade mission, put forward higher requirements, 'why' more concise, more clear, more powerful to express. This mission is to carry forward the Chinese excellent health culture, to create a balanced, prosperous, harmonious and healthy life."
Chinese herbal medicine is a traditional industry, cultivation, production, research and development are absorbed, inherited many of the ancient experience and wisdom. "Straight thing" (micro channel ID:cndsn-zxbdw) found, unlimited set up two production base of the South and the North: Xinhui production base invested more than 30 billion yuan, the area of 300 mu, annual output value of 10 billion yuan; Liaoning Yingkou base area of 500 acres, fully put into operation after the five years is expected to output value reached 180 billion yuan. The company has developed and designed a set of HACCP, GMP quality assurance system, through the modernization of production, research and development tools to enhance the quality of Chinese herbal medicine, which is the scale of Chinese herbal medicine, industrialization must pass through the stage.
At present, the wild resources of Chinese herbal medicine are depleted day by day, and the artificial cultivation resources become the main source of raw materials. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed and explore the unlimited herbal industrialization mode, the initiative into the production base of raw materials, the five subjects of farmers, cooperatives (farm), suppliers (base), unlimited, customers into the industrial chain, and actively seek the support and cooperation of the government, associations, research institutions, experts and scholars, access to "safe, effective, stable and controllable in herbal medicine resources. The move to take care of the interests of industry stakeholders, open up the cultivation of the industrial chain of sales, to resolve the contradiction between decentralized management and industrialization, and effectively ensure the quality of products.
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed, some domestic and foreign experts for unlimited courage to take forward Chinese excellent traditional culture mission, gave a high evaluation. Professor Alan Tunnacliffe from the University of Cambridge, is the chairman of the Cambridge unlimited research center. Professor Tunnacliffe in and unlimited a "dialogue", emphatically introduces the how the established cell model and explore from the level of protein molecules in herbs and bioactive peptide anti aging mechanism research. The research in the world leading level, can be a clear understanding of the pathogenesis of aging related diseases, to elucidate the unlimited health food effect behind the "mechanism of story." With Nobel Prize winner Tu youyou belong to China Academy of Chinese Medical Sciences Professor et al, with a unique angle of view describes the scientific connotation of genuine medicinal materials. Professor Guo before shortly and unlimited establish cooperation on the key of the medicinal material genuineness of impact factor and quality control of related research, provide scientific theories for the health food industry in herbal authentic quality research, to guarantee and improve the unlimited Chinese herbal medicine raw materials and health products quality and efficacy.
Unlimited liability"
Based on health and society to create shared value
"Straight thing" (micro channel ID:cndsn-zxbdw) was observed, since its establishment in 1992, unlimited uphold "Sili and" the core value concept, and always to act actively practice corporate social responsibility. In unlimited view, corporate social responsibility is what must be done, the enterprises "sustainable management, entrepreneurship forever" of a confidence, is a commitment to sustained and harmonious development of society. Unlimited in December 2012 10 donated 20 million yuan as the original fund, through the overseas Chinese Affairs Office of the State Council to the Ministry of civil affairs for established thinking interest and public welfare foundation, and in the form of non-public offering of independent operation of the charity platform.
Unlimited believes that enterprises only in their own development process, active concern and social responsibility, to combine the development of enterprises and the progress of the society, implementation is conducive to social progress of practical initiatives, in order to have a sustained and broad space for development. In unlimited view, health responsibility is unlimited produced maximum social influence and create the maximum value of the breakthrough point, is unlimited to create the value of happiness to share. "Health solid this, healthy life" concept of health specific proposed "diet, daily life, exercise, emotional" four reasonable guide for action, and as a daily health guide to action, to develop good health habits, achieve a healthy life.
Walking is defined by WHO as "the best sport in the world". "Straight thing" (micro channel ID:cndsn-zxbdw) found that in 2010 to 2014, the unlimited world walking day to reach a total of 62 matches, more than 76, 000 people to participate. And won the two Guinness world records: the 2010 "most people walking barefoot" and 2012 "most people walking backwards". In addition, "infinitus health walking day activities" from 2013 2 City, city September 2014, 2015 will enter 20 city, sparkplug healthy lifestyle health walking to the public, popularity of the concept of health. "Family fun day" as the theme, to encourage together with family to go outdoors and enjoy a healthy lifestyle. 3
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Editor: Bu fan
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