2016-07-06 15:46

 

In recent years, which a few foreign direct selling enterprises suspected of marketing?

 

Direct reporting network in Beijing in July 6th (reporter Xiao Xiao) on suspicion of MLM direct selling enterprises, these years there are signs of increasing. "Straight thing" (micro channel ID:cndsn-zxbdw) found, in recent years, suspected of MLM foreign direct selling companies, there are many, including new, Herbalife, Shaklee, etc., has been media exposure or punished for Industry and commerce, public security departments.
Direct selling giant as new
2014 was "people's Daily" published a series of batch transfer
Such as the new suspected of marketing, in fact, has begun to get a direct sales license. "Straight thing" (micro channel ID:cndsn-zxbdw) found, in July 2007, such as Heilongjiang branch had suspicion of MLM is Harbin City Industrial and Commercial Bureau law enforcement officers to investigate and deal with, the scene was a collection of new products more than 100 boxes, the value of more than 200 million yuan.
In January 2014, as a result of such as the people's daily issued a series of consecutive batch of its alleged pyramid schemes and big brains. "Straight thing" (WeChat ID:cndsn-zxbdw) concerned that the people's daily on January 15, 2014, 16 consecutive published an article pointed out, such as the new propaganda false information, the organization of the Party 's". Reported that, such as new permitted direct marketing products are limited to 84, and in the new product list, there are 104 kinds of products, that is, than the Ministry of Commerce approved its direct sales of more than 20 kinds of varieties.
Ministry of Commerce spokesman Shen Danyang said at a press conference held on the 16 day of the month, the Ministry of commerce is to verify the situation. Shendanyang said, the Ministry of commerce support and protection of direct selling enterprises in accordance with the law in accordance with regulations to carry out business activities, the marketing of any units, enterprises and individuals and illegal direct selling behavior, the Ministry of commerce support relevant departments according to regulations on Prohibition of pyramid selling and marketing management regulations shall be investigated and dealt with. In addition, the State Administration for Industry and Commerce News 16, also said publicly that it would immediately investigate and verify the case of a new case of new retail sales, if true, the business sector will be handled according to the law. Finally to heavy penalties over new processing involving transfer case.
"People's Daily" issued a number of consecutive batch of new suspected pyramid schemes, in the United States has also been a great response. "Straight thing" (micro channel ID:cndsn-zxbdw) found, Los Angeles Law360 website in 2016 February 26 at 10:11 and released as a new company agreed to pay $47 million to settle a shareholder to sue skin care products of multi-level marketing information. According to documents issued by securities regulators on Friday, the shareholders believe that these suppliers have misled investors about the legitimacy of the product in China. If approved, the deal will be completely finished in January 2014 lawsuit. The lawsuit accused as a new company to conceal its operations in China is contrary to the laws of the people's Republic of China. The complaint claims that sales in Greater China continued to rise, but it also conceals the fraudulent sales and illegal behavior.
Direct sales staff, "thin" the enterprise "fat"
Herbalife weight loss business pyramid scheme development
"Rule of law over the weekend" reporter reported suspected pyramid selling Herbalife, and refers to the part of direct sellers also have come out of the accused the Herbalife model allows them to lose everything. "Straight thing" (WeChat ID:cndsn-zxbdw), Herbalife performance mainly by direct sales since the purchase of up to. By querying the Herbalife market data found that the weight management products supporting the Herbalife sales of more than 90%. However according to Herbalife's direct sales staff introduction, the main component of the star weight loss products is actually some protein and vitamin and mineral mixtures, to "eat less, supplementary nutrition" principle to effect reducing weight. "In fact, the actual effect is to eat only skim milk and fruit."
This is a simple weight loss product, its price is on the market and other similar products cannot be mention in the same breath. According to the official website of Herbalife price, Herbalife nutritional protein powder (400g) price for 218 yuan, the average unit price per gram of 0.54 yuan. And similar products, Conba protein powder (450g) price is 118.3 yuan, average 0.26 yuan per gram; LP National Chiao Tung University's LP calcium and high protein powder (275 G x 2 cans) the price of 109 yuan, equivalent to 0.19 yuan per gram.
"Straight thing" (WeChat ID:cndsn-zxbdw) learned that if you want to lose weight, the average of a person to lose two thousand or three thousand yuan a month to buy their weight loss products, but also need long-term use to be effective. And on the short term, if the effect is not significant may be due to inadequate use of time. The resulting solid sales looming weak momentum, leading to the Herbalife products "disk access" has become the Herbalife member. Herbalife company public relations department said: "salespeople is part of a consumer products company, which is common feature of direct selling enterprises." That is to say, a direct sales personnel can not be ignored by the consumer audience in herbalife. Herbalife company also believes, usually cases, is the sales process, consumers use the product and product recognition and then share to people in their own side of the person or other products. If you do not use direct sales, do not recognize their own products sold, how to sell?
In order to avoid involving transfer of risk, a "Herbalife Nutrition Club" mode. "Straight thing" (micro channel ID:cndsn-zxbdw) found, these so-called nutrition clubs, and no unified name, trademarks, even from the shop to see and Herbalife has any relationship, but in the form of "Health Museum" appeared. Its main business is not to retail Herbalife products, but to provide health advice and management services for customers, and multi-level team payment way to further development of members, there is a "pyramid" type of deception. As a result, many salespeople do not receive the return of investment, some even lose everything. It is "slim" direct sellers, "fat" herbalife.
Layer by layer development of offline personnel
Shaklee repeatedly traced to MLM scandal
In recent years, multinational Direct Selling Company Shaklee several times into the "pyramid" scandal. "Straight thing" (micro channel ID:cndsn-zxbdw) learned, Shaklee has been exaggerated the effectiveness of promotional products, high return to lead this * * *, through layers of development "downline distributors" grab profits such acts.
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed, Shaklee had through a variety of ways to propaganda the star product, VIVIX made of natural plant extraction liquid, and set. Product description, drink wine can alleviate aging, and drink a bottle of VIVIX is equivalent to the efficacy of 3000 glasses of wine. In addition, VIVIX products can enhance the immune function of anti-cancer, start the longevity gene; slow cell aging". Effects are so "magic" product prices certainly expensive, VIVIX made of natural plant extraction liquid bottle 1050 yuan, gift box of the VIVIX mounted up to 3800 yuan.
A "Shaklee real case sharing video data" straight thing "(micro channel ID:cndsn-zxbdw) found that even in patients with advanced lung cancer, after taking Shaklee products can heal sore throat, swollen joint packages" magic "effect and demonstrated. In the video data, claiming to be Shaklee users to the lady said, using the chronic pharyngolaryngitis Shaklee VIVIX more than 40 days after long-term cure, another Liu said to eat two bottles of VIVIX and distress for more than 20 years of leg joint swelling phenomenon has obviously improved, joint variable flexible. In a "Shaklee VIVIX cure advanced lung cancer in Wuxi, Jiangsu Province Cangshan Temple Xuan Xiang master talk about Shaklee" video, Shaklee magical effect better "immediate".
In addition to the false propaganda, "thing" (micro channel ID:cndsn-zxbdw) also found that Shaklee is "direct selling regulations" also let people blood boiling ". Shaklee is different according to the number of development, the dealer is divided into 9 levels of middle, high, special layer, down the development of more, higher cumulative rebates and level, get additional rewards more. Its direct sales team assessment of the implementation of sales points (referred to as PV) system, the proportion of 100 yuan equal to 80PV. Bonus distribution system includes 20% retail profit, 30% performance bonus, 3% management bonus, 2% bonus, 10% bonus, etc.. To become Shaklee distributors, need their own money to 2 yuan to buy the product. Newcomers pay 60 yuan to do cards, pay 20 thousand yuan to buy the company's products can become a qualified dealer, then the dealer needs to set up their own team, the development of the lower dealer. After becoming a distributor, monthly except that individuals need to buy 600pv (780 yuan of) products, where the team performance to reach more than 15000PV and RE development of a same level dealers, other performance of 6% of the rebate.
Business behavior in recent years Shaklee suspected pyramid schemes, many local industry and commerce, public security investigation. 3
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Editor: Xiao Shen
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