2016-06-20 15:22
Special observation: direct selling industry network head era has not been in the past
[straight news network Beijing June 20 news (reporter Hugh) a direct selling enterprises need to experience three times: primary head era; intermediate business era; senior science times. Enterprises in different times, the market will have a different answer, the enterprise will have a different outcome.
Why is the direct selling enterprise in the net head time the overall difficulty, the life hangs the line but does not know? Please pay attention to the special observation of "straight" (WeChat ID:cndsn-zxbdw).
uneven , some good and some bad
Network managers have become the direct occupation type enterprises "trader"
Whether it is "head" their team or person arteries relations, almost all face a dilemma, that before the service companies are mixed and enterprise scale is small, the anti risk ability is weak, even a piece of negative news reports can will it down, it is difficult to really can do to the long-term development. At the same time, faced with a large number of direct sales company direct sales team, distribution of a wide range, operators quality varies greatly, traditional channel management method is is difficult to adapt to the direct sales channel management. And for the traditional health care products business, whether investors or managers, after all, is limited to direct sales, and even a blank. Relatively speaking, the net head, after all, have a profound understanding of direct marketing, "used doctrine", after all, than their own from scratch to explore stronger. This has become the transformation of direct selling enterprises favor the net head the most direct reason.
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed: to become sales managers to have at least two conditions: a rich experience in the operation of the direct combat, must be really know how to direct the operation of professionals; the second is have many years of experience in corporate management. At the same time with these two conditions is not much, professional sales managers is extremely scarce, and net head is genuine direct selling market mavens, with related to direct marketing professional knowledge, and to mobilize a large number of companies start need contacts. Therefore, the traditional enterprises have to look to the lack of business management experience of the network head. And "straight" (micro channel ID:cndsn-zxbdw) found, some new Jin straight enterprises had put words: "wrought iron barracks, water of soldiers, to the media complaints couldn't find suitable operator, net head don't understand manager also lion big mouth gist" breakup fee "; net head is not service:" I didn't sell the company ", to industry complaints about a certain company strength of the incompetent, capital flow serious fracture, the boss in a bad mood, opinionated, not to fully trust, have no sense of security, but also destroyed the body of his innocence. And net head in new Jin left the direct enterprises, often take away all his henchmen, evacuation of the original enterprise market marketing framework, using the hands of the marketing channels and connections, and back to the original transformation of direct selling enterprises is a traitor, and even give greater harm, as when Duan Yongping on "step by step" banner, the former owner of the "bully" trounced.
said of an aged person
New direct enterprises to increase the network head era is still in the transition period
Some people think that a lot of Direct Selling Company in China from the network into the era of the first time, in fact, it is really it? The answer is certainly not biased positive or negative, for a long time to enter the direct selling industry enterprises, they have entered the era of enterprise. But with increase of direct selling license, budding direct selling enterprises in urgent need of professional managers trader, and market and famine, head professional managers is compelling. But "straight thing" (micro channel ID:cndsn-zxbdw) survey found, network professional managers headform weaknesses lies in good management team does not necessarily good management of enterprises. Do enterprise overall marketing management including product approvals, quality, market orientation, factory production, quality, security, public relations of the government, the media and the public security tax bank, the building of enterprise culture, marketing plan, logistics and capital flow, and so on, familiar with and make full use of enterprise and the direct system intersection, far from the general do network management team can reach the quality requirement.
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that the traditional old Direct Selling Company experience relatively mature occupation managers, the company for the "differential" system, the enterprise's marketing culture, marketing team and enterprise management, has profound practical and steady "grading system" of the brand; and in the occupation manager head featuring direct selling companies often use red performance fast "dual system", and through a variety of packaging hype, even fabricated false merit, will be packaged into the mighty legend, expert industry leader, cheat the eye, resulting in the company direct selling business behavior also has a strong "double track" culture mark, even the bonus system and mode of operation to mislead the market and distributors of the use of illegal pyramid schemes, and full of speculation exaggerated traces of this Behind the rapid growth of the sample is not only the transformation of direct selling enterprises in the pursuit of direct sales, but also the beginning of corporate culture decay.
Therefore, China's direct selling market is still in the transition period of the network head era, many new direct selling enterprises need a long period of growth can be a good transition to the enterprise era".
Unfit for Command
"Double-edged sword" network head to deduce the crime and punishment of the development of direct selling
"Straight thing" (micro channel ID:cndsn-zxbdw) found, countries formulated the direct selling regulations and supplementary regulations, more is to constraint the transformation of direct selling enterprises "body and a" distributor "," professional managers "in addition to between the person and the person the most basic moral constraint is" professional managers "subject to society" social responsibility sense ". But in fact, net head as command of its subordinate the interests of the direct sales team vested, also as the transformation of direct selling enterprises of high wage earners, the same is rely on the market to fight licking the blood knife discussion of life, can be said to be "benefit" pledge, "morals" and "social responsibility sense" to control a small force. If the "transformation of direct selling enterprises" as well as the main body of direct selling regulations constraints, "net headform professional managers" almost no legal constraints to constrain their only professional managers professionalism. Unfortunately, however, the direct selling industry is almost difficult to work with the "good faith".
"Straight thing" (micro channel ID:cndsn-zxbdw) found, some net head began to engage in pyramid schemes, like stimulation and legal challenges, some net head malicious stir his identity, fabricated their aura, wild speculations, in many direct selling companies frequent job hopping phenomenon common occurance, and now many new direct selling enterprises management chaos, in addition to the lack of management experience, more reason is because of the relationship of artificial barriers. In the specification of direct selling enterprises, the company is unable to engage in direct sales business, in the "Regulations" in the "direct management regulations" also clearly stipulates that the senior management will not be with the team. Many direct selling companies in this area and even developed a "kill" rule. Direct sales executives with the team, not only will harm the interests of enterprises, more important is the business team is not fair. Despite the well-known medium hazard, but inside the net head trader of enterprise, although has also developed a similar ban, but "head" and its management secretly taken team is a tacit fact. Throughout the direct head to the confusion of market, new Jin direct selling enterprises how to use the head of the "double-edged sword" is still a problem, French head took the opportunity to run amuck and jail is the illegal punishment. 3
Editor: Xiao Shen
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