2016-05-23 15:49
Cross border electricity suppliers will be the next development of the next blue ocean it?
[straight news network Beijing May 23 hearing (reporter Shen Jie) now Chinese consumers demand for the internationalization of high-quality products becomes more and more urgent. No country can be global sourcing "scouring the sea" mode is more and more popular. 2015 35% Chinese online shopping consumers have scouring the sea experience, Tmall international double eleven day, 30 million Chinese consumers through the website to buy all over the world. According to the General Administration of customs and the Chinese electricity business research center data forecasts, is expected in 2018, sea Amoy market size will reach one trillion level. So, the direct selling companies will have a special liking for cross-border electronic business platform?
"Straight thing" (WeChat ID:cndsn-zxbdw) report from Beijing.
New situation and new opportunities
Amway is a new model of cross-border electricity supplier direct + + "
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed: as China's direct selling industry leading enterprises in Amway, Amway overseas purchase cross-border business platform program formally launched in the spring of 2016, to more global Amway's quality products gradually introduced into China. "Amway is overseas purchase platform for cross-border electricity supplier Amway built. Global supply chain system, relying on the Amway is mature and sound, "Amway overseas purchase for consumers to provide quality and reliable, convenient to buy Amway products from overseas. Purchase consumers in the "Amway overseas purchase platform, not only can enjoy the entry and exit of personal postal articles of tax policy, but also from non formal channels of infringement of fake.
At the same time, Amway will also overseas purchase marketing partners to expand the market to provide a powerful boost. Amway overseas purchase only buy online, it will become a powerful engine of Amway Internet plus strategy, help the majority of marketers easier and more efficient to help the company to attract and cultivate consumers in the pursuit of high quality of life, enhance the original Amway products consumer groups market based robust stickiness. Marketing partners and consumers can also through the official website of the Amway, Amway easy networking, Amway Hong Kong Cyberport, marketing personnel to open the mobile studio and other channels to enter the "Amway overseas purchase platform under a single purchase.
Is not difficult to see that Amway overseas purchase cross-border business platform construction by introduced widely recognized but products overseas, not yet available in the Chinese market, not only to consumers bring more choice, can also use the portfolio of products, to provide more abundant and diverse life solutions. Over the past twenty years, Amway has made remarkable achievements in China, one of the most important reason is to keep pace with the times, and constantly innovate. The future, relying on globalization and internationalization, the resource support system, Amway will continue to adopt new technology, promote the use of global resources optimization, for consumers to provide more diversified products and services, provide more powerful support to the marketing partner, also contribute to the development of China's economy.
To bring in to go out
The new deal for the current direct injection of cross-border electricity supplier industry development
April 7 this year, announced the cross-border e-commerce retail commodity import list, the announcement of the list consists of 1142 eight digit tariff lines of goods, merchandise that is not in the front of the list will not pass BC direct mail or BBC bonded business model to buy. According to the list, the future limited goods mainly concentrated in the maternal and child health, cosmetics category, such goods to want to enter the domestic bonded warehouse, it will be in accordance with the provisions of the state, to the goods of general trade requirements verification clearance single, provide the certificate of origin, approval and inspection, inspection, and is equipped with Chinese packaging. Since the introduction of the new deal is too urgent, did not set aside a transition period to each individual business platform, cross-border electricity suppliers have a huge impact on the existing model.
The reason such a shock is a reason, "straight thing" (micro channel ID:cndsn-zxbdw) found, because Chinese health care industry is difficult to meet the high hopes of the huge public demand and government value is an objective fact, scouring the sea will be so hot. But because foreign Amoy risks also exist, including a single product line, low scientific and technological content of products, excellent brand less, in particular, false, exaggerated publicity effect, false product ingredients, make health care products produced adverse perception in the eyes of the public. While at the same time, overseas health care products companies eyeing on the domestic market and find ways to enter China, because the Chinese market is too tempting. Many of the United States dietary supplement companies, more than half of the sales share from the Chinese market, some oversea company, as long as China and the relationship, they can win the favor of the local capital.
And "straight thing" (micro channel ID:cndsn-zxbdw) noticed: the cross-border deal brings is not cold but warm, the state the cross-border tax reform the new deal, government's idea is very clear: guide consumption abroad the flow of capital and stimulating domestic consumption market vitality; combat gray customs clearance purchasing industry, upgrading of the industrial chain; to facilitate customs statistics cross-border transaction data and improving the efficiency of customs clearance, better for the economy and policy formulation provides the basis. Combined with the "healthy China strategy is written" 45 "planning, health industry in China's economic development in the future is given an important position is self-evident.
Exert the advantage of manufacturing country
Cross border electricity suppliers or direct marketing enterprises to innovate and develop the blue ocean
"Straight thing" (micro channel ID:cndsn-zxbdw) found that direct selling company's products in more than a decade ago abroad is still relatively closed and abroad less, so the direct product basic has many obvious advantage is foreign some health care products, cosmetics and electronic products and so on. For consumers still have a relatively large appeal. But ten years Hedong Hexi ten years, after recent years of development, especially in recent years, the fiery FTA and cross-border electronic commerce, the prevalence of scouring the sea and countries to support the various kinds of imported bonded Exhibition Center have sprung up. Will be a great impact on the original direct selling products to high ground. Free trade zone, the country of origin genuine customs legal imports, more and more rich varieties, will give consumers a great choice to enrich the rest assured. With the development of the Internet continues, now overseas purchasing appears B2C, such as Jingdong development "global shopping channel, SF line sea purchase Feng Yun, shop No. 1 on the line" the No. 1 sea purchase project, Netease launched "koala sea purchase" B2C platform for overseas purchasing, because more guaranteed product quality, will be consumer welcome, to traditional individual, team overseas purchasing caused a huge impact. Despite the emergence of so many overseas purchasing platform still can not meet the Chinese consumers to buy foreign products desire.
Our country is a big manufacturing country, most is the direct selling enterprises play the many responsibilities, cross-border business platform can not only high-quality overseas products will be introduced to China, also can the Chinese characteristics of the products to go. Facts prove that the cross-border electricity suppliers as a platform to communicate with the world, is bound to be the trend of the future development of direct selling enterprises. But had to remind of direct selling enterprises, to the development of today's electrical, two thoroughfare Road, one is to go down to the rural market, one is to go overseas market. Two aspects of each have a blue ocean waiting for. But you must know is that these two pieces of sea deep enough, there must be hard to go fishing spear gun. 3
Editor: Xiao Shen
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