2016-05-18 15:16
Policy of frequent positive or direct selling industry will be the development of blowout
[straight news network Beijing on May 18 hearing] (Southern Metropolis Daily) recently, a take the brand enterprises breakthrough 78 of the news in the direct selling industry exploded in the nest, the message even speculated direct selling license or will once again months 5 bursts.
However, the reporter from the Ministry of Commerce direct marketing industry management information system was informed that, as of May 15th, China's direct selling companies approved 74, 2016 has a total of 4 companies approved. And industry experts refer to the enterprise take a license usually after a period of time will be landing in the information system, direct sales licenses issued speed is the trend.
The Department in charge of support
Licensing speed to speed up
According to statistics, so far, the world has more than 100 countries have direct sales development, in the world, the direct sales industry sales staff has 40 million people.
China as a direct selling power, in recent years, whether it is the number of companies issued a statement of the number of companies, or the number of successful companies have a substantial increase in the number of companies.
2015 is the year of China's direct selling industry. Data from the association of direct marketing enterprises in Guangdong Province, in this year, the Ministry of Commerce in an unprecedented speed release of 23 direct selling licenses, as of 2015 has been announced a total of 71 licensed companies. Release of direct marketing and direct marketing business license issued a statement of the company also has more than 24.
In addition, a series of direct selling industry, the development of favorable trends also increased. Following the June 2013, the Ministry of Commerce first official release the 2012 national direct selling industry development report ", and the first public release of the direct selling industry performance, in April last year, the national development and Reform Commission officially relaxed foreign access direct restrictions, which will be closely concerned with direct column for the non restricted projects. In May of the same year, the Ministry of Commerce announced the opening of the direct sales license and internal and external information online application, the application process is clear and transparent, so many want to get involved in direct marketing business confidence.
This year's industry development is expected to be better than last year
At present, our country has strict restrictions and regulations on the application and distribution of direct selling license, and enterprises need to have direct business license issued by the Ministry of Commerce to engage in direct selling activities.
For enterprises, the most practical significance of a direct selling license is to expand the new marketing channels, and this sense in the traditional industries in the background of both channel sales weak, is being gradually enlarged.
Different from the traditional mode of product sales, direct marketing is cash spot, directly facing the consumer, not be subject to shopping malls and agents of the channel control, this sales model, reducing the risk of payment, to enable enterprises to maintain sufficient cash flow.
In addition, the performance of the big straight enterprises also make the industry outside the coveted. World of direct selling (China) research center this year issued the report, 67 have been carried out in the direct selling business with business cards, create performance of total 1929.2 billion yuan in 2015, than 2014 1621 0.15 billion yuan net performance 308.05 billion yuan, the growth rate reached 19%. This results in the entire economic environment is extremely brisk.
Not to mention the license is still speeding. China Health Care Association, the direct working committee executive director Hu Yuanjiang had predicted, with the improvement of the direct selling industry laws and regulations amended, the promotion of industry self development and management level and the deepening the reform and decentralization policy breakthrough, direct selling license approval is may be further liberalized.
It is reported that, in this context, the industry has predicted that by 2020, China's direct sales license is expected to break through 200.
However, there are direct sales experts said in an interview that the direct selling industry is a big industry affected by the policy, the current development of the industry this year is expected to be better than last year. But with the increasing number of illegal fund-raising to take a multi-level distribution model, and continued exposure, if once the regulatory upgrade, direct marketing industry, or will therefore be involved.
New quotation
Household appliances into the direct product range
In March 25th this year, the official website of the Ministry of Commerce issued the 2016 Document No. seventh, household appliances into formal direct product range.
However, the latest data show that as of May 16th, the Ministry of Commerce direct sales industry management information system has not yet been a new enterprise applications for home appliances.
However, the industry veteran who when accepting a reporter to interview said that within a short period of time the number of applications for zero, one is traditional household electrical appliance enterprises to apply for need of the original super channel product segment, and to apply for direct selling licenses, it takes time, and the second is licensed direct selling enterprises cut the appliance. The product must also be to and the existing market competition intense home appliance products vary.
The new deal in February or zero application
In view of our country at present, there is no clear legal concept of home appliances. In the original five categories based on the new increase of sixth categories - home appliances. There are analysis, with the introduction of the appliance direct marketing rules, the future of air purifier, microwave ovens, refrigerators, televisions and other common electrical appliances can be included in the scope of direct selling products. Affected by this, in 2016, the direct sales market size is expected to achieve a qualitative leap. This is the industry's previous forecast.
And the reason why the industry have predicted this is taking into account the previous including Amway, perfect, as new direct selling enterprises, has been in wading air purifiers and water purification device and other home appliances products, but in the name of health products to apply for direct selling. Regulation of the adjustment, it means that the next, a large wave of direct selling enterprises can be in their channels of home appliance sales.
However, the Ministry of Commerce direct selling industry management information system as of May 16, the data show that on March 25, the household appliances declaration into the column of direct sales, a total of recorded 9 cases of direct product adjustments or new application, relates to Nu Skin, Freda, Mary Kay, polaroid and other several companies, but these companies to apply the most for cosmetics.
Home appliances are still warm up?
In fact, the huge size of China's home appliance sales, if the direct sales can account for 1%, it is a big market.
China household electrical appliances association this year, the disclosure of data show that in 2015 home appliance industry's main business revenue is expected to be completed.
Prospects for direct sales of home appliances, Jiufang Ma management consultant agency chairman Wang Wanjun when accepting a reporter to interview admitted that under the background of home appliance existing intense competition in the channels, the profit is very thin, direct marketing is to supplement the existing marketing channels. As is known to all, nowadays appliance function is toward the diversified development, science and technology complex degree is more and more high, which requires more visual presentations, experience and explain. These happen to be super short and direct the unique advantage. So, short for cold, will not interfere with the direct field of home appliances have become a hot category.
Has been engaged in direct sales category research of SIM Media Strategy Research Center Director Wen Jiuhong is bullish direct sales of home appliances, however, in his view, direct sales of home appliances category in the future should be to the intelligent, high-tech and innovative products focused.
According to his introduction, 2012-2015 direct selling products in the distribution structure of the five categories, cosmetics and other categories have been faced with excessive competition problems. From filing situation, cosmetics, health food, cleaning 81:11:5:2:1 activities, health care equipment, small kitchen utensils are approximately.
At present, by the consumer environment, the change of competition environment, product line of aging, the change of technology, market less attractive, product homogenization problems, and new requirements and new technology, the new trend of appear stimulate new markets formed and many other factors influence, veteran of the direct selling company has generally face replacement products.
New trend
The direct selling industry giant rise accelerate embrace Internet plus
Recently, it also allows direct marketing once again become the focus of attention of all parties. Reporters noted that, with the rise of the pan direct marketing, the industry's concerns are also produced. In the mobile Internet era, this direct sales by acquaintances, friends transaction business model can escape is replaced by online channels of the tragedy?
Up to now, the direct selling experience has been widely used in other areas, in addition to the smash hit cosmetics derivative. At present, some traditional cosmetic and pharmaceutical companies are also actively involved in the. Take Guangdong as an example, and even out of the traditional Chinese Medicine Museum to set foot in the case of micro mall.
In this regard, the world Chinese direct General Assembly executive secretary Hu Jun said that this indicates that the future of consumers will become the dominant market trading process, the consumer revolution is bound to lead the transformation of consumer channels.
In China's rapid development of the mobile Internet economy, based on the "Pan direct sales" model derived from the mobile social media has impact on the traditional direct selling enterprises.
This sort of change from the direct marketing industry giants, Amway and other enterprises to speed up the layout of "Internet plus" strategy is remarkable. Yan Zhirong, President of the company's Greater China region, said, at present, the proportion of Amway online shopping has more than 40%, the next five years plan to reach more than 60%."
In view of the domestic direct selling enterprises more and more investment in the formation of micro electricity supplier business division, Hu Jun believes that the Internet plus direct 3 era will bring new opportunities for the development of direct selling industry. Industry companies should use the depth of the Internet experience and direct marketing industry strong line of social networking, the two complementary strengths, and ultimately achieve the perfect upgrade of direct sales industry. 3
(original title: frequent positive direct selling industry will show a spurt of development)
Editor: Chen Feng
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