2016-05-06 15:16
New observation: Why become ＂the silence of the lamb＂
[straight news network Beijing, May 6 news] (DSC horizon) in early 2014 impact of public opinion will be as good as new from the tops of the hills toward the bottom, also changed its previous outgoing, full of vigor and vitality of the image, in recent years, along with the successive years of decline in the market performance, such as more conservative play to, it like a wounded lamb, silent behind closed doors to lick their wounds. People don't know this silence is behind toward the bottomless abyss continue to sink, or for a new round of development of the power savings, although this multiple-choice questions to answer is not in our hands, but we are still yearning for the latter.
Why become a new "silence of the lamb"
In today's American politicians used to whitewash its global hegemony of a mainstream ideology is different, here's the "new conservatism" sounds more like the interpretation of the concept of the 18th century, the rise of traditional Conservatism: "it reflects a conservative refused to new social psychology, on which it depends is tradition, habit, law and order; to adopt a very prudent attitude to change." And reason for calling it "new", the reason is it and unlike traditional conservatism that everything changes are to firm the rebellious attitude, it represents a helpless "moderate", or "appeasement", like a Victorian era British royal power increasingly sidelined, and 30 years of the 20th century Britain, France and other countries let Germany misappropriation of Austria and Czechoslovakia. It refers to the generation with a yield to the power of the attitude, implied a a irony as Chinese vulgar "once bitten, decade twice shy" means.
And the moment in the new China in the direct selling industry experience is quite similar. It is first obtained in the direct selling license of the "lucky", also in the Chinese direct selling industry created a myth of the development, and after an unexpected media impact, although still clinging to strong in the Chinese direct selling fertile soil, but the former originally outgoing, full of vigor and vitality of the new, it seems that in recent years become rather quiet, introverted and low-key, in the industry less vocal.
Such as the new public opinion storm
Such as the new change, perhaps even from the time it enters the Chinese market. This was founded in 1984 of the direct selling enterprises, after years of wandering, in 2003 opened the door of the market Chinese. In the emerging markets, such as new luck can be described as well, in survived the "transmission gauge straight" chaos, "direct management Ordinance" published shortly, such as you to make decisions quickly, to carry out business transformation, submit the application of direct selling license statement, and wish to become Avon after the second get direct selling license of the "lucky". However, although there are such a shield in hand, but such as the development of the new has been a fire. Until after 2007, such as the new market performance began to break through growth, and continued to rise in recent years, such as new in China in 2013 as high as 6 billion 400 million. This is the highest value of the new touch as the highest, because in the next time, such as the new will experience a change in the fate of the earthquake.
January 15, 2014, "people's Daily" in the ninth edition of the full page published title as the "as good as new" how to weave lies "article, directed at the new multi payment, false propaganda, illegal operation and means" new thorn heart pain "" mind control is actually marketing ", such as a new means of direct is similar to" brainwashing ". The logout, Netease, Sohu, Sina, Phoenix and other mainstream media forward, despite the short term without cause net friend attention, but with the related contents in the CCTV news 30 grading columns of broadcast news, impact of event scale rapid expansion.
When is this new brilliance of a sap knocked their reaction seems immature at a loss. Such as voice accused of "people's Daily" article contain inaccurate or exaggerated, and cannot reflect enterprise business activities in China, the reporter did not try and new verify any information, they do not believe that this article is a government special investigation results. At that time, such as not aware of the "people's Daily" is well prepared, to fight a "protracted war". Therefore, the first time after the response, such as the new China does not attach importance to the event, its official website, micro-blog and other sound mouth is no further explanation.
The next day, "people's Daily" again in the same page of a publication the "look" like new "how to capture the hearts of the people", accused as new "made a dream of the successful" "teach" finance and economics "and so on, mainly from the" mode "to start, as the new were full range of criticism. For the last few days of hot pursuit after, chemical reaction began to appear: such as the share price began to fall, national Ministry of Commerce and the State Administration for Industry and commerce also is alarmed, they send their spokesman responded to the incident, said of the situation is under investigation and verification, if true, will make corresponding processing.
Story development is not over yet, on the third day, "people's Daily" for the third time in the same pages published an article "if the new: pyramid scheme in beauty repeated punishment". The article listing United States such as the new company many times by the allegations made by the relevant departments of the United States, punishment, and illegal propaganda and so on, spear head directed as new.
Failure coping
With the escalation of the incident again and again, new finally realized that the situation was serious, understand this is not a simple negative reports, but as a party newspaper "people's Daily" to own a special planning. Until then, such as the new is beginning to rationally deal with this event as a crisis event. It in its official website issued a public notice said, "at present, the company is working with the relevant departments of the state of communication and verification, for any illegal violation of discipline and personal behavior, once after investigation and verification, company will be punished, and the events related to any progress, the first time announced."
Since then, as the formal recognition of misconduct, and put forward the improvement scheme. In January 21, 2014, such as the new to the SEC submitted a title to the consumer and the public statement of concern such as new china. It in a statement said, such as the new attaches great importance to the reports, and for the first time to carry out profound reflection and review; effect on certain acts to the public caused by that sincere apologies. With the verification of the relevant government departments, for any violations of the personal and, once discovered, according to company policy processing...
A month later, the State Administration for Industry and Commerce issued a survey of the results of the investigation of the new event and the results, the Shanghai and Beijing industry and Commerce Bureau, respectively, as new made a total of up to $1. However, the war caused by the war is far from over.
Chushe announced that the news of the events of "people's Daily" throw stones in social news media caused a great uproar in 2014 January 16 and 17, two days, the domestic each big media reported the number reached 473 and 645, the digital in February 25, even soared to 1100, involving mass events of continuous fermentation temperature also caused the new suffered eight law firm issued a statement on behalf of the investors of the proceedings; at the same time, such as February's share price compared to the January transfer events before the high fell by almost half; this influence, China's direct selling industry also is experienced as a earthquake, the State Administration for Industry and Commerce deployment of the supervision market...
After a lapse of two years, today's direct sales people reminiscent of the storm of public opinion, already to look at it as an event, it is the direct selling industry recorded history pen anyway is not open around the party Zetang.
That was hailed by the media as "the history of the most stringent torture" public events, although not be overwhelmed by such as straw, but really in like a sap, such as played at a loss. Now as the new seems to become do not know how to get along with the media, it does not want to cause any concern, and the industry is basically a zero contact between the media. It like a seriously injured patients around product development, brand promotion, charitable and other day-to-day operations, closed healing.
This does not sound like a veteran with more than thirty years of experience the performance of the. 3
Original title: new: will become a new conservative Direct Selling Company it? (a) -- such as why become a "silent lamb")
Editor: Chen Feng
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