2016-05-05 15:19
"To direct marketing," why the state departments concerned about the serious?
Direct reporting network Beijing May 5th (reporter Xiao Xiao) a small number of direct selling enterprises to direct the behavior, has caused serious concern of the relevant departments of the state. "Straight thing" (micro channel ID:cndsn-zxbdw) noted, has some direct selling enterprises in disguise illegal fund-raising, subscription "original cast" and "high return" investment behavior, by the admonitions of some of the local industry and commerce authorities.
"To direct the sale of" why will cause serious concern of the relevant departments of the state?
"Straight thing" (WeChat ID:cndsn-zxbdw) through the observation of carding that, because the "go direct" behavior has been suspected of MLM, or even suspected of fraud, the nature of the problem is very bad. China Institute of marketing direct marketing experts committee of experts Ouyang article that "to direct marketing" in the final analysis, is a violation of the "direct management Ordinance", "Regulations on Prohibition of pyramid selling" the core spirit, give up the direct the legitimate marketing model, and engage in what used to be called "high returns in disguise illegal fund-raising, issuing" primitive "or investment, serious injury to the legitimate rights and interests of consumers or investors, and some may will go bankrupt. "Straight thing" (micro channel ID:cndsn-zxbdw) in some provinces and cities of the industrial and commercial authorities learned that direct selling enterprises that "to direct the behavior occurred mainly in the domestic enterprises, which has won the brand for many years old of direct selling enterprises, has just won the brand new direct selling enterprises. "If this continues, the healthy development of the direct selling industry influence is very big, even seriously affected the economic and social stability. Therefore, the government will take the administrative, economic, legal means to punish the enterprises' direct 'behavior." Ouyang article said.
Recently, one of three, the Supreme People's court, the Supreme People's Procuratorate, Ministry of industry, Ministry of public security and other 14 ministries and commissions in banking will be held to dispose of illegal fund-raising of the inter ministerial joint conference. The number of new cases of illegal fund-raising, in 2015 the amount of money involved, raising the number of participants reached the highest peak. Illegal fund-raising has no effect on the direct selling industry? Direct selling enterprises are not suspected of illegal fund-raising? "Straight thing" (micro channel ID:cndsn-zxbdw) found, a direct selling enterprises to "high return" temptation of direct sales personnel participate in rebate program, subscription "primitive" and the largest single investment, ranging from a few billion, more than dozens of billion, in fact, is suspected of illegal fund-raising. The Ouyang told the "straight" (micro channel ID:cndsn-zxbdw). Over the past few years of direct selling industry competition intensified, some poor management of direct selling enterprises in order to obtain more profit ", willing to take the risk, playing the so-called capital disc, issued the so-called" primitive ", absorb the so-called" investment fund ", due to the mode of operation of the pyramid, there will be lots of people fall into" high return "trap, the vast majority of people will be the crop failure". "Straight thing" (micro channel ID:cndsn-zxbdw) noticed, some gullible personnel to the relevant departments of the local government made to reflect, some even gathered to rally to pull the banner rights, the relevant departments of the local government has been involved in the investigation, and interviews with the relevant direct selling enterprises, request as soon as possible to solve, and earnestly safeguard the legitimate rights and interests of the staff.
A direct selling company "to direct" which will have a negative impact on the direct selling industry? Ouyang told the "straight thing" (WeChat ID:cndsn-zxbdw), these negative effects have appeared, mainly displays in: one is the impact of the government further opening of direct confidence. More than ten years to implement the "direct management Ordinance", "the prohibition of marketing regulations" does have to revise and improve the necessary, the relevant government departments have been on the schedule. But because of the "direct" acts of a few direct selling enterprises, the impact of the government further opening of direct government confidence, to direct the modification of laws and regulations will be pushed back. The two is the impact of the entire community to enhance the recognition of the direct selling industry. The development of the direct selling industry is always accompanied by the direct question, social identity has not been a good upgrade. A small number of direct selling enterprises "to direct the behavior. The society will in the direct selling industry view" worse ", perception and worse. The three is the impact of the economic and social development. Direct selling enterprises "direct marketing" behavior will inevitably lead to economic and social development is not stable, will lead to mass incidents occur frequently. Because of the direct selling enterprises to "direct" behavior caused by "mass incidents", there has been five or six, alerted the local public security organs, and even foreign media exposure, very bad influence.
"Never" to direct selling enterprises ", must concentrate on doing direct marketing." Ouyang article on "straight thing" (micro channel ID:cndsn-zxbdw) said direct selling enterprises concentrate on doing direct marketing, which is determined by the properties of the direct selling enterprises. State after a strict examination, issued a direct selling license to the enterprise, which shows that the company's professional direct sales. As the direct selling enterprises, should be most incisive to play to their professional expertise, do a good job attentively. If you take the "direct marketing" behavior must be illegal and even, the government in this regard will be punished, even to the hard won direct selling license. 3
Editor: Xiao Shen
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.
|