2016-05-03 15:23
Why black wolfberry products and direct marketing will be ＂can not meet the demand＂?
[direct reporting network, Beijing, May 3, news (reporter Shen Jie) believe of wolfberry black with just a little understanding of the people all know Qinghai black wolfberry, whether Taobao, lynx, or store, the business without the home black Chinese wolfberry from Qinghai, but Qinghai wild black wolfberry annual production also accounted for about 25% of the total output of the black Chinese wolfberry.
Since the output is so low, why the electricity suppliers will be so crazy to sell black wolfberry it? Why is such a magic of the Qinghai Tibet treasure and the direct marketing? With questions, "straight" (WeChat ID:cndsn-zxbdw) for you to answer one one.
High investment and high risk
The fate of black wolfberry in different life "from the end of"
In recent years, China's direct selling industry whipped up a "black wind", such as black tea, garlic and other products. The same is all black, why not black wolfberry wolfberry famous? Is it because the "color value" on the low side? Nature is not the answer, the commercial value of Chinese wolfberry black speaking and direct coincide, the direct origin is the product, the product is good natural market. So why not until today, there is no direct marketing of black wolfberry products do?
"Straight thing" (WeChat ID:cndsn-zxbdw) found that the black wolfberry in the regional development problems, although many of our country have planted black wolfberry, scale or large or small, but the lack of strength of enterprise investment. After all, Chinese wolfberry black poor living conditions, and artificial planting survival rate is low, has long been engaged in black wolfberry seedling and planting of a business owner told the "straight" (micro channel ID:cndsn-zxbdw), black wolfberry cultivation cost mainly includes the seedling costs, pest control, labor costs and other, count down cost per acre in 1.2-1.5 million yuan, or even higher, which the cost of seedlings occupy most of the. Secondly, the cultivation of the concept of deviation, a lot of people think that wild things are good things, the same wild black wolfberry certainly better than the artificial cultivation of good. Wild black wolfberry amount of natural low output, coupled with the man-made crazy picking, resulting in the emergence of wild black wolfberry on the market most of the fake and shoddy products. Again black wolfberry differences in product promotion.
Black Chinese wolfberry real efficacy and food and medicine values also need to be scientific and time of inspection. In reality, black wolfberry is in an embarrassing situation. Countries will wolfberry has been incorporated into edible, but Chinese wolfberry black but does not belong to food does not belong to the drug, related standard has not yet been established. Is for its medicinal value, Chinese Academy of Sciences; Zhang Cun researcher said Chinese wolfberry black have anti-cancer, beauty effect, curative effect and how it should rational and scientific attitude and thinking, avoid blindly follow the trend and the false propaganda. If the Chinese wolfberry black to enter the field of Chinese herbal medicine first need the support of basic research data and experimental results of a lot of safety and effectiveness; secondly, we must in accordance with the law after the drug regulatory departments to strictly review and approval; in addition in development and utilization at the same time should be more attention to the protection of the wild resources and ecological environment. The above reasons caused by the delay in the black wolfberry can not enter the public view, not to mention to enter the direct selling industry. Is the same with the word "black" natural plant, tea has the most notoriety, black garlic is about to enter the direct sales and black wolfberry? It is the fate of less than the first two, more than that in Chinese wolfberry.
Behind greater business opportunities
Black wolfberry with health care, environmental protection, high profit conditions
"Straight thing" (micro channel ID:cndsn-zxbdw) survey found, Chinese wolfberry black in Tibetan medicine is for treatment of fever, heart disease, lower cholesterol, excited the brain nerve, enhance immune function, prevention and treatment of cancer, anti-aging, beauty beauty, menstrual adjustment, menopause and efficacy significantly. Folk for nourishing strong kidney, antihypertensive drug. Is contained in "Uygur Medicine Zhi", "four code", "classic" in Tibetan medicine jingzhubencao etc.. Black wolfberry is a natural alkaline food, has the role of regulating the body's acid-base.
Mentioned the health care effect of wolfberry black, found with anti-aging, improve sleep, beauty, improve skin, kidney essence, prevention of cancer, protect the liver, improving eyesight, improve eyesight, improve circulation, enhance physical fitness, prevention and treatment of diabetes, and has obvious anti fatigue, liver, but also anti tumor, dredge blood vessel, buck, protection effects of cardiovascular system. Besides environmental protection, which is the state has been pushing companies to do things, Inner Mongolia, the annual desert plant in the northwest desert, not only can bring economic benefits, in addition to reduce the degree of desertification. Wolfberry black joy was born in saline alkali wasteland and saline desert in various saline habitat soil, developed root system, to improve the environment has an important role.
Finally had to mention the high profit of black Chinese wolfberry, people in Qinghai said the black wolfberry as "soft gold"". At the same time, the huge benefits make some of those who do the destructive picking. "Straight thing" (micro channel ID:cndsn-zxbdw) survey found that, Chinese wolfberry black market has maintained a high fold increase, the Chinese wolfberry black spring is in 2011, due to some traditional wolfberry businesses begin to pay close attention to Chinese wolfberry black; 2012 is black wolfberry crazy year, due to the early "warm-up" almost, the price in the first half of 2012 is up and up and up, one day a price, at this time, the wholesale price of basic in about 1000 pounds; 2014 geographical factors determine the price, Gansu Black wolfberry wholesale general in about 300, about 400 yuan of Lycium ruthenicum Murr, and Qinghai to to more than 600 yuan. It is understood, now wolfberry per mu profit general in 5000 - 8000 yuan, and profits of per mu black wolfberry can reach 8 - 9 million yuan, profitable, many people flock to this nature.
Play the regional characteristics
Black wolfberry deep processing industry will expand the market for direct marketing
"Straight thing" (WeChat ID:cndsn-zxbdw) found that the majority of people are known to have been wild black wolfberry, artificial cultivation technology system is not perfect. In the current market to sell products will be marked in the wild two words. So, black wolfberry can not be cultivated? "Straight thing" (WeChat ID:cndsn-zxbdw) Note: as early as 2002, Qinghai, Gansu and other places of researchers have begun to artificial domestication of wild black wolfberry, purification and promotion. After many years of efforts, the artificial cultivation of black fruit wolfberry has been successful, and began in Gansu, Qinghai, Ningxia, Xinjiang and other places to promote cultivation. In the Qinghai Haixi region, cultivated black wolfberry area has reached 27 thousand and 300 acres, fruiting about 5000 acres. Now Chinese wolfberry black plantation mainly has two ways, a cutting technology is adopted, through asexual reproduction to achieve artificial planting; second is wild or cultivated black wolfberry fruit through washing with water to obtain seed, and then seeds for raising seedlings. From the nursery and cultivation technology certificates, artificial cultivation of black Chinese wolfberry has not much difficulty.
At present, the production of Chinese wolfberry fruit is mainly wild fruit and rough processing, the product is black fruit wolfberry fruit. With the mature and promotion of the artificial cultivation technology of black wolfberry, and the form of the development of black wolfberry in China is more optimistic. At the same time, "straight thing" (WeChat ID:cndsn-zxbdw) found that the Qinghai artificial cultivation of black fruit wolfberry area of nearly 1000 acres, Ningxia artificial cultivation of Chinese wolfberry achieved success, but did not see its products listed. Gansu Province, cities and counties will be black fruit wolfberry as the focus of agricultural industrialization planning, Xinjiang also appeared black fruit wolfberry planting enterprises. From the above it is not difficult to see, Chinese wolfberry black entered the direct selling market possibility is very high, although the market of Chinese wolfberry black just simple picking, but with the emergence of large-scale production enterprises, Chinese wolfberry black series products entering the market is not impossible. And by the end of 2011, the wolfberry cultivation area of 10 million hectares, wolfberry industry output value of 70 billion yuan. The planting area and the output ranked first in the world, which in Ningxia, Qinghai, Xinjiang, Inner Mongolia and Gansu area planting area is larger. Have to admit that the future development of agricultural products by technology has become a new trend in the development of direct selling. 3
Editor: Xiao Shen
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