2016-04-15 13:48

 

Big craftsman Qin Yufeng: National Cultural Heritage

 

[news] April 15th reporting network in Beijing (China network) in January 27th, Qin Yufeng and Nobel laureate Tu Youyou, Chinese medicine master Sun Guangrong to be named "2015 annual Chinese Chinese medicine news". And tu get the same prize, let him belong to the field of traditional Chinese medicine gelatin in foreign markets have more expectations of future.
Qin Yufeng is loyal users is gelatin, gelatin producers. For him, Ejiao is a growing memory, the responsibility is more important. As a national intangible cultural heritage of donkey hide gelatin production representative inheritors of skills, he will in the rapid development of modern society, inherit the traditional industries and find a new starting point.
Inheritance
Qin Yufeng is 58 years old, still a head of black hair, hands and face ruddy and shiny, looks much younger than. He thinks this and his forty years insist on taking Jiao relevant. Since the age of 16 in Dong'e to taste the gelatin gelatin factory, Qin Yufeng began to fall in love with this. For a long time, like other people smoking, "said." He said: "I eat gelatin grew up, ate 42 years." When Yang to secretly take Ningzhi skin gelatin, already is the most important part of his life.
Donkey hide gelatin yielded in the Qin and Han Dynasties, the earliest medical classic the Shennong Bencao Jing, Liang Tao Hongjing the Mingyi bielu "records:" donkey. The donkey hide gelatin. Gelatin produced in Shandong County of Dong'e, named "ejiao". Gelatin has been considered as the top grade tonic, "Compendium of Materia Medica" is called "blood panacea".
Qin Yufeng was born in rural Shandong. In October 1974, he was recruited into the Dong'e gelatin factory. The factory was founded in 1952, is one of the earliest state-owned gelatin factory. Qin Yufeng was only a temporary worker at first, and what work was done.
When he first entered the factory, he has no concept of gelatin, just feel delicious, especially sweet". However, in the factory for a long time, he began to think of "magic", and gelatin are attracted to it. Several years later, he found that his fate is tied to the donkey, become Dong'e E-Jiao making inheritor.
Qin Yufeng became an apprentice in second years in the factory. His master is a man named Liu Xuxiang old pharmacist, pharmacist Liu is Xing Tang gelatin refining technology seventh generation. Rise in the Qing Dynasty during the reign of emperor Jiaqing Dong Xing Tong glue Zhuang, for outstanding mixing technique is well known in the capital, its products become tributary glue. After the founding of the PRC, the heritage into the Dong'e state gelatin factory.
Dong'e has maintained a gelatin glue industry "and have firsthand" tradition. Qin Yufeng follow master learning traditional donkey hide gelatin refining technology, from the foam skin, skin incision, descaling, extractive, concentration, gel, cutting glue, the glue is dry, wipe glue, glue and a full set of techniques one by one to learn. He at that time from the most basic of fetching water, foam skin start to learn to master the recently acquired donkey skin to soak into the foam skin pool, until the donkey skin maceration, again washed clean, then shave donkey hair, drying. After the donkey skin dried, he followed the master to the donkey skin cut into small pieces of storage. In the winter, they started the study of rubber pot.
Only after the master has passed the examination, the apprentice can learn the next working procedure. For the majority of apprentices, their only chance of learning process, the master does not impart a full set of rubber techniques, they in their future careers is proficient in one or several processes. Only a few outstanding apprentice can finish all the techniques, usually three to five years to learn.
As a teenager Qin Yufeng because she was not easy to find a job, "what are the treasure". He is hard-working, studious, in the winter before the big iron near your life to work. "Ejiao this piece, I did, from the processing and processing of leather to glue." He said that he had no real sense of Sunday, walking, sitting, eating are thinking of gelatin.
Such a difficult learning continued for many years, he became acquisition and a full set of plastic arts minority, grew for the donkey hide gelatin production is the eighth generation descendant of this national treasure level skills. He is no longer a temporary role, a year later, he from the apprentice in charge of the enterprise growth.
In 2006, into the factory after 32 years, he became the general manager of Dong'e E-Jiao company. Two years later, the donkey hide gelatin production techniques have been included in the national intangible cultural heritage project, Qin Yufeng become national non material cultural heritage of the donkey hide gelatin production representative inheritors of skills. He is no longer the enterprise managers, is also the national cultural heritage.
As the inheritors of the donkey hide gelatin, Qin Yufeng responsibility is not only the skill, industrial heritage, but also the colla Corii Asini culture handed down. To some extent, he is not only Ejiao heritage skills, but also China TCM cultural heritage. He believes that only made a culture Ejiao cultural heritage, the enterprise can be a long time.
He set up the specialized agencies in the dong-e E-Jiao, of colla Corii Asini culture, collection and collation of donkey hide gelatin ancient prescription more than 3200, paste party more than 200, more than 1750 medical records, "preventive treatment of disease" dietary health nearly a hundred, of ancient herbal literature and Chinese artists on research, mining Ejiao more medicinal value. He put the project called gelatin return value engineering". He also organized China E'Jiao Museum renovation, the establishment of donkey hide gelatin City, to tour, promotion way to spread abroad colla Corii Asini culture.
"The comb culture, mining, the development of a series of cultural products, a collection of more than 3000 a prescription, to restore the ancient production line, which is the promotion of cultural, but also the cultural marketing. At the same time, we use modern evidence-based method research of these ancient prescription, dosage form innovation, in order to let the consumer more convenient to take. " Qin Yufeng believes that the culture of Chinese medicine after 30 years of accumulation, broad and profound, if only by a few seconds of advertising, it is difficult for people to read through, only through culture and experience to to the world show the beauty of traditional Chinese medicine. Previously, he and State Administration of traditional Chinese medicine, the National Tourism Administration signed a strategic cooperation agreement, build a national "health tourism", the tourism experience, entertaining, let colla Corii Asini culture to the world.
His legacy is not an obsession with the past, from the beginning with the innovation of the gene. "Now we use the computer to participate in, the parameters have accumulated a large number of data, through the analysis, optimization, enhance the past skills." His introduction.
In June 2008, Qin Yufeng held a ceremony Shoutu in Shandong Provincial Library, an apprentice 3 which Xiang Zhou Shan is best known a, Zhou is doctor of biological chemical, used to be a college professor, study microbial medicine, molecular biology, protein separation and purification, molecular identification of traditional Chinese medicine, currently is vice president of donkey hide gelatin. This is another kind of inheritance.
go to the world arena
For Qin Yufeng, his mission is not only the heritage of Dong'e colla Corii Asini culture, but also to make it to the world.
Not long ago, Qin Yufeng in Germany and Italy spent 12 days, he went to a lot of factories, including Sindelfingen Mercedes Benz S-class limousine and Maybach brand production factory, Lamborghini, Ferragamo and luxury brands. "Everyone has a champion in every field, stick to their own industry, to become the world leader." In the past few years, every year he will many times to Europe and the United States and other outstanding enterprises to study, he hopes to learn the first-class enterprise in skill inheritance and innovation, enterprise management and marketing experience, let the Chinese medicine enterprise internationalization.
Qin Yufeng in the "13th Five-Year" has proposed a goal to take the national trend in the East, towards the world first-class enterprise. In fact, as early as ten years ago, Dong'e county began to go abroad to seek overseas cooperation.
Although Dong'e has been the development of gelatin skill innovation, but the supply of raw materials is the problem to be solved urgently. Because the donkey breeding lack of preferential policies, is less effective than cattle and sheep breeding, farmers feed donkey's enthusiasm is not high, so that the scarcity of donkey skin. Qin Yufeng began to seek cooperation with the local government, the construction of donkey breeding base. From abroad to buy donkey skin is an important channel to solve raw materials, but Qin Yufeng hopes to be a good solution to the supply of raw materials.
In fall 2015, he and Joe Carter, chairman of the Australian meat industry group signed in Australia to buy 1345 square kilometers of pasture and an international standard of industry of donkey slaughterhouse, donkey hide gelatin with donkey skin raw materials. In addition to the donkey breeding, slaughtering and processing trade and investment in australia. He also repeated fieldwork in Mexico Puebla and other places of the donkey industry, joint construction of slaughter and breeding site. In addition, he also has in West Africa, East Africa, North Africa, Central Asia, South America and other places in the layout, investment in the construction of raw material base, breeding donkey.
In early 2015 9, Qin Yufeng hurried to Milan, Italy, to participate in the economic and trade conference held in Italy, Shandong. On the day of the meeting, he and Italian card Merino University signed a strategic cooperation agreement, common R & D cooperation donkey, donkey milk nutrition programs, mining characteristics of Shandong Dong'e black donkey donkey, donkey milk's nutritional and health value. After the concept of donkey, donkey milk powder, donkey meat burgers, he hopes through donkey industry chain, forming a benign ecological circle, to realize the maximization of the value of the industry.
"Our strategy is to be international resources and markets. In a very narrow, very focused, very professional field of development, the only way to bring the size of the market growth." Qin Yufeng introduced, in addition to raw materials, he has also been seeking to break through the overseas market. In the last ten years, he is actively expanding overseas marketing system.
Starting in 2006, Qin Yufeng tried to open up overseas markets. He plans to focus on the development of Japan and South Korea market, and gradually into the western market. Beginning in 2007, donkey hide gelatin will Ejiao in three block, paste, granule forms to the Korea food and drug administration to submit their applications, put forward and cooperate with South Korea Niu Tang Pharmaceutical Co., Ltd., in South Korea to build a processing base, the development of donkey hide gelatin products and cosmetic products. Because of local policy reasons, until August 2012 was approved by.
During this period, he also led the team in 12 countries and regions, the registered trademark of 11 gelatin products. At the same time, donkey hide gelatin powder has also been by Japanese authorities quality detection, also made the legal status of products exported to Canada, Australia and other developed countries. In 2013, Dong'e peach Kyi gelatin production, health, Guilu Erxian Decoction of three kinds of new products exported to Japan and South Korea, the market response is good.
At present, Qin Yufeng layout of the overseas marketing network covers Japan, Korea, Vietnam, Indonesia, Singapore, Malaysia and other countries. "The overseas market is mainly in East Asia and Southeast Asia." In these areas, the traditional Chinese medicine health care products are few policy restrictions, it is easier to expand the market. However, in Europe and the United States, but not easy. "Europe and the United States do not recognize the legitimacy of traditional Chinese medicine, ideology has not recognized you yet." He has some frustration that, in these areas, the need to gradually cultivate the market, is a long process.
He was very grateful to Tu bring for traditional Chinese medicine in the world reputation. "Tu of artemisinin for so many years, now more than 80 years old won the Nobel Prize, has experienced a long time. Dong'e county has been promoting the internationalization of Chinese medicine products, has become the domestic export enterprises before five. Europe and the United States market takes time, no matter how long, I believe that this day will come."
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