2016-04-11 14:49
Why voluntary chain business marketing will flourish?
[straight news network Beijing April 11 hearing (reporter Shen Jie) voluntary chain by operating a traveled around China MLM generation noun, it 98 years began to enter the operation of China, in the fast development of Guangdong and Guangxi area in our country, a hair irremediable. Now, it is still a rumor, do everything. So harmed people's marketing model of why? "Straight thing" (WeChat ID:cndsn-zxbdw) by combing for you to uncover the secret.
Past and present
That the "national project" marketing organization
Voluntary chain operation, also known as "special chain business, free chain business", part of the area known for "Hefei 1040 sunshine project", "the folk financial assistance," Civil Partnership Private "," pure capital operation "and so on. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed although the names are, but is essentially the same, are five Sanjin system as a tool, engaged in continue to invite, developed around the circle of contacts by relatives and friends for referrals, so as to achieve the goal of doubling wealth. The so-called voluntary, refers to the voluntary chain operation in the investigation, the stage does not limit the freedom of people, completely out of the subjective choice of participants. Straight thing to understand: voluntary chain business "was born in 1998 in Changsha, Hunan, at that time, as long as pay a share of 3800 yuan (including clothing costs 500 yuan) will be invited to take part in the organization, to 2010 to Wuxi must pay 21 shares of a total of 69800 yuan (3300 yuan per share, the clothing of 500 yuan fee), in order to achieve qualification development off the assembly line. Of course of initiation, does not have to be paid 21 shares, but must pay 69800 yuan to be eligible referrals. According to the suspects confessed Zhou Bing, they plan at the end of 2012, the membership increased to 198500 yuan. Voluntary chain of business in China has long been flooded, the government will be included in the model of the mode of supervision.
"Straight thing" (micro channel ID:cndsn-zxbdw) observed, the rise to national strategy lies, let many successful people, talents all over the country (many of whom are from retired government officials) is captured. In turn, these successful people became a powerful argument for MLM organizer confuse other people: "people who are very smart, ability, level above me, if it is a trap, why would have so many people to do?" So, this is like a pyramid, the rapid expansion of the cancer to spread throughout the country. But had to admit that the form of marketing from the initial concentration of brainwashing, restriction of personal freedom. The interpersonal network marketing in recent years with the "million shopping" as the representative, to today's voluntary chain business". From the perspective of. Although local governments still maintain a high pressure situation of mlm. But in some places, the MLM organization is still in, without a stirring among the dry bones.
permission marketing
Distinctive marketing "management" mode
"Straight thing" (micro channel ID:cndsn-zxbdw) found that the: with previous illegal pyramid scheme members of the development to take illegal detention and other means to different and voluntary chain by members of the business marketing organization development are "voluntary" bait, according to reports, "voluntary chain business organization in each city, with" Mayor "post, under, and three layer management layer, the upper reservoir is the managing director, middle manager management, the lower duct group management layer, each layer education, self-discipline, coordination, products (purchase), known as the" five big window "management mode. The organization to implement the "five level three order system", namely hold 1-2 shares is the practice level, hold 3-9 shares is the head of the class, hold 10-64 stocks are director level, hold 65-599 shares is the manager level, holding more than 600 shares is a senior manager and three order system is "director", "manager", "senior manager", the three order system. When the development of the development of the assembly line to the development of the two lines have four senior managers, you can get a total of 10 million 400 thousand yuan of royalty bonus. Straight thing found that "voluntary chain operation" organizational leadership pyramid selling gang by "human to human transmission", "on-line" develop "offline" of "five level three order system" organizational leadership pyramid selling activities. Set the president, mayor, director, manager and other duties team level organizational leadership MLM management activities by region. To develop new added according to 3800 yuan / copies of the standard purchase payment, pay subscription fees, nominally is purchase clothing and other products, but there is no real marketing circulation. Voluntary chain operation organization leading marketing gangs through their purchase or development of new purchase cumulative number of shares.
Era of rapid development, and pyramid schemes do not follow the pace of the times upstream must be eliminated, but voluntary chain operation "just for soup not dressing, seemingly trend, fresh, is actually a marketing nightmare. For example, Tianjin Weimai Trading Co., Ltd. to as long as 1 million yuan to purchase products can become "Weimai" members, have the opportunity to campaign manager or free to join Weimai shop. If the development off the assembly line, can get a 3% commission, this to charge entry fees make join MLM trick still exist; this year, fruit camp put all chips coat MLM business, a year expansion of more than 300 stores, it also shows that with the introduction of new business models, MLM direct grafting of the people do not understand the mode again "innovation" and disguised pyramid schemes.
Pan political
The credibility of the government is severely distorted and overdraft
"Straight thing" (micro channel ID:cndsn-zxbdw observation showed that: under the traditional environment, for local government, the crackdown MLM is the fundamental purpose is to maintain social stability, damage to punish the behavior of market economy, and the protection of civil and individual rights. However, the situation has changed. "Voluntary chain of business" patterns of all the signs, the release of a dangerous signal - the marketing model is moving toward pan political. Will not be involved in the previous government's credibility, public power and related policies involved in the operation.
Although New MLM model still retains the previous "provisions of the call of the time", "call pre draft make trial", "marking tactics" and other conventional methods, but with previous to the market to wealth. The voluntary chain business "as the representative of the new marketing, interests of the tentacles of the state organs for the existence of credibility. They frequently claimed in the brain of the brain, the line of nearly seventy thousand yuan of nearly half were collected by the tax authorities to do investment, resulting in return after the return". "So many housing new is living construction sector behind us, again plus sign of government office buildings, building of misinterpretation farfetched,, appeared to have the state organs" occupation "as a strong backing. In MLM organizers in the mouth, the credibility of the government departments as they play tricks of the hands of the matter. Thus, in a part of deluded thoughts, the credibility of the government has been seriously distorted and overdraft. This has not only affected the operation of the market economy, endanger social stability, and even undermine the authority of the government.
In addition, MLM molecular so-called "national secret account" rhetoric has highlighted in the traditional marketing theory is not sufficient to convince the people, MLM organizer has gradually become the mysterious substance, the wealth from the reality to mysticism, even the credibility of the government dare to use, there is no guarantee that they next time not completely introduced mysticism, the MLM organization evil enlightenment. With the support of the fictional government power and the theory of the mystical doctrine as the theory, combined with the constant violation of individual rights of citizens, the harm of social and economic construction. "Voluntary chain business" lies in the fact that in the ascendant, not just compiled a beautiful lie, even draw directly on the state and the government as a representative of the credibility of, such as in front of Guangxi Nanning government, MLM organizer in as a new member to explain, so bright Zhengda really deceived many people believe. 3
Editor: Xiao Shen
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