Why is the direct selling companies and companies involved in the transfer of ＂cooperation＂?

2016-04-05 15:32

China Direct Selling News > Headline news >

[straight news network Beijing April 5 news (reporter Yixiu) now direct selling industry is becoming bigger and bigger, not only from direct selling enterprises self innovation and development, the more source to direct the enterprises to seek new partners. Although a lot of direct selling enterprises original intention is good, but there are also part of direct selling enterprises and desperate involving transfer of company "cooperation". So why is there such a phenomenon? "Straight thing" (WeChat ID:cndsn-zxbdw) through observing the mystery.

Undercurrent

Direct selling companies want to hire a wealth of lease to the transfer of the company

Direct selling industry has developed rapidly in recent years, but the problem also followed. Deification product efficacy, touted product effect; trumpeted riches, fictional income; without obtaining direct qualification and authorization to carry out direct sales business; the face of consumer complaints does not actively in all kinds of buck passing; recruitment salespeople in the process of forced to buy information products charge entry fees and so on, some direct selling companies in the actual operating completely ignore the essence of consumer products, and the efficacy of products and system model of as much vaunted protagonist, frequently stepped on the red line of stepping on the laws and regulations of the state, caused the bad social influence. Some direct selling enterprises, even desperate, privately rented a direct selling license to involving transfer of enterprises to carry out the so-called "cooperation", its harm is immeasurable.

Direct selling companies and related companies, and even with the real MLM companies are able to cooperate with the inquiry, under the name of the name of cooperation under the banner, in fact, a private loan direct sales license to carry out the so-called direct selling activities". "Straight thing" (WeChat ID:cndsn-zxbdw) survey found: Guangdong previously had a special sales of sanitary napkins business, then the business is booming, known as the direct sales industry, a dark horse". In fact, this enterprise has been investigated and dealt with by the public security organs in Shandong, Inner Mongolia and other places on suspicion of pyramid schemes. Nanjing, a direct selling enterprise management team from Guangdong, the company involved in the transfer of the company. At that time, they were in the enterprise to create a so-called wealth of myth, and later because of the public security around the bad, and the interests of the owners of the dispute, it left the company involved in the transfer of the company. After leaving, they and some enterprises to discuss cooperation, and finally, a direct selling enterprises in Nanjing and a "cooperation", "cooperation" mechanism is a disguised form of contract. Management team from the MLM business, is bound to be in the direct operation of the thinking and traces of marketing. For several years, this direct selling companies have been Chengdu, Shandong, Zhejiang, Heilongjiang and other places of business and industry have been investigated, and some illegal operations, and some suspected pyramid schemes. In addition, some of the newly licensed direct selling enterprises suffer from performance is difficult to short-term gains, and desperate involving transfer of enterprises reached a strategic cooperation ". For example, Jilin a direct selling company and Shandong a is Shen card companies to cooperate, after Shandong the Shen card companies using the original stock marketing activities have abundantly clear.

Cross border marriage

Direct cross-border cooperation in the Internet to seek cooperation refers frequently to pass

"Straight thing" (micro channel ID:cndsn-zxbdw) survey found that, on the social pyramid schemes illegal and criminal activities is still rampant, the marketing means more subtle, a variety of new marketing emerged one after another, the most prominent is the consumption (investment) rebate for the business model of rebate type MLM, followed by the network as the carrier of various marketing activities. Now many direct selling enterprises are in the development of electronic commerce, on the network fried bubbling with noisely, seems to direct enterprise electronic commerce is a get rich quick new road. But not into the e-commerce can bring a better brand effect. Many direct marketing companies involved in the Internet, after the sale of the company to follow the use of marketing activities. Micro business marketing activities in recent years, WeChat has become the hardest hit. Some direct marketing companies just like to stimulate and risk, direct and micro business enterprises to carry out strategic cooperation. The risk of the spread of its behind greatly enhanced.

In fact, direct marketing and e-commerce are two different marketing channels. If the direct sales and e-commerce bundles together, then it is inevitable to have a negative impact, and even the case of suspected pyramid schemes. It is understood that China's direct selling enterprises to develop a lot of e-commerce, coverage is broad, but really do not have a lot of standardized enterprises. In accordance with the relevant provisions of the direct selling regulations, the prohibition of marketing regulations, direct marketing companies to pull the head has been on the edge of the alleged mlm. For example, in the form of electronic commerce to engage in "rebate", with a direct sales system to engage in electronic commerce, and even some direct enterprise electronic commerce as MLM "funds plate." Some direct selling enterprises or even directly engage in electronic commerce "direct marketing", and electronic commerce "direct marketing" is to take multi-level direct selling and take team payment of the way of the development of electronic commerce. Today, "Internet plus direct" is represent the general trend, because no longer depends on the traditional, distribution agent fixed mode based on regional sales to people who pass the more subtle and difficult to trace, the country is facing great challenges in the regulation. In the face of such a complex and lack of legal norms, direct marketing companies have to seek cooperation across the Internet, which is bound to be infected with the suspect.

draw fire against oneself

Direct enterprises and companies involved in cooperation with the cause of consumers into the wrong

"Straight thing" (micro channel ID:cndsn-zxbdw) noted that direct selling enterprises to seek cooperation is the inevitable way for the development and expansion of the, but some direct selling enterprises prefer adventure, even in the presence of the psychological luck, even really big things can be strongly left flat relations, if once the direct selling enterprises and involving transfer of companies not only tarnish the direct selling industry, more by the media exposure, let many people will direct and MLM equate.

However, due to involving transfer of enterprises can not get direct selling license, so they are more coveted as a legitimate direct selling license. Plus direct sales threshold is high, direct selling industry business environment is not very clear, so will in very long period of time, some domestic and foreign illegal enterprises in order to pursue the benefit, intentionally or unintentionally confusion direct marketing concept, in the gray areas of convergence of money. This can also be seen in reality, the direct marketing of this business model, its own weak immunity. Because of this, in the face of temptation, the self-discipline of some people gone, give birth to a wide variety of Qimen weird. For example, some direct selling companies in order to raise capital, the use of the original shares of the so-called public to raise capital operation and so on, in fact, is to pull the head to engage in pyramid schemes. Some direct selling companies themselves afraid of risk transfer risks, and marketing companies to cooperate, a money, a contribution, and finally build a win-win".

Direct selling enterprises and cooperation involving transfer of company, is the inevitable result of backfire. Its victims can not be consumers and direct sales staff. Direct selling enterprises is to obtain the national direct selling business license, generally unaware of the truth of the ordinary people will think legitimate direct selling enterprises to carry out the activities and their unquestioning participated in the activities involving mass, eventually many of its members will lose everything. In addition, salespeople originally is direct marketing products to sell, if let them participate in activities involving mass is the same as the change of the role of salespeople, become passive MLM people. Once the truth was revealed, the victim is the majority of salespeople. Therefore, direct selling enterprises and companies involving mass need to be cautious, beware of seeking a small profit and loss of global, lifting a rock only to drop it on their own feet. 3

Editor: Xiao Shen

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