2016-02-22 12:47
Shandong in 2015 why so many companies Shen brand success?
[straight newspaper Beijing February 22 news (reporter Shen Jie) the development of direct selling industry in 2015 can be said is very rapid, Ministry of Commerce issued direct selling license of the enterprise has reached 23, the Shandong province occupies 7, before adding the licensed direct selling enterprises, 2015 direct selling enterprises in Shandong in the total volume of China's second, second only to Guangdong. Why did so many enterprises in Shandong last year's success? "Straight thing" (micro channel ID:cndsn-zxbdw) for you to uncover its mystery.
Shandong market is stable, the government strongly supports the development of direct selling
2015 is the direct development of Shandong Province, "Endeavour", which is the trend of development and long-term economic development and stability in Shandong has a direct relationship, but also can not be separated from Shandong province for direct supervision and promotion. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed since the second half of 2013, Shandong Province all levels of city authorities have also added to the "innovative direct regulation mode, direct supervision mechanism perfection, both of the direct selling enterprises to promote, also let enterprises to eat a reassurance. From 2015 the company ranks in the brand is not difficult to see, a lot of enterprises in the country after the toss, and finally landed in Shandong, the main reason is the Shandong government supervision, the market environment is good.
"Straight thing" (micro channel ID:cndsn-zxbdw) found, the Shandong provincial government in facing the direct selling market in order to stabilize, take efforts to enhance the supervision of, increase administrative guidance and other measures, regulating direct selling market order, guide enterprises to self-discipline management. A discussion between government and enterprises in the industry will be the platform, guide supervise and direct selling enterprises to establish and perfect the system, strict self-discipline; outside the establishment public welfare publicity platform, guide direct selling enterprises to participate in the fight against pyramid schemes to regulate direct public advocacy, conscientiously fulfill their social responsibilities, to create a good atmosphere for the healthy development of the direct selling industry. At the same time, improve the direct marketing supervision mechanism to promote direct supervision of information technology, the bad record of direct marketing companies into credit supervision, as an important basis for evaluating the credit rating of direct selling enterprises, the implementation of classified management. Since 2013, the industrial and commercial authorities of Shandong province investigated and dealt with 15 cases of direct selling illegal cases, involving a total amount of $, and earnestly safeguard the order of the direct selling market. In 2014 4 - June in Shandong province direct marketing special inspection, the industrial and commercial authorities at all levels of law enforcement officers sent a total of 8603 passengers, check the direct marketing enterprises, branches, 96 outlets (times). This also provides a stable market environment for more direct selling enterprises "home". According to the trade and Industry Bureau in Shandong Province, deputy director of the Xiang Weikai, provincial administration of industry and Commerce will direct selling enterprises poor record into the credit supervision and evaluate the direct selling enterprises credit rating, as the implementation of the important basis of classification management not only encouraged the enterprises to standardize, urged enterprises, and improve the effectiveness of law enforcement. The trade and Industry Bureau of Shandong Province, Shandong Province Public Security Bureau in Shandong notified the United against pyramid schemes work, have announced plans to the end of 2016, Shandong municipalities all reached no MLM target cities, it seems Shandong direct supervision has gradually matured.
The economic development of Shandong Province, urgent transformation of traditional enterprises
"Straight thing" (micro channel ID:cndsn-zxbdw) survey found that, by 2015 the total GDP of Shandong ranked third in the country, maintain the top three of Shandong, can be described as truly economically strong province. Besides Shandong or a large industrial province, industry accounted for the 44.3% of the total economy and a large province of traditional industries, which food, paper, textile, metallurgy, chemical industry, building materials and car seven traditional industries accounted for about two thirds of the province's total industrial output.
"Look at Guangdong in the 1980s and the 1990s at Pudong, 21 at the Shandong" the jingle was all the rage, but now few people mentioned, the main reason is the Shandong economy encountered a difficult. Shandong although as a clip in the Yangtze River Delta and Beijing Tianjin Hebei Economic Zone between provinces, with geographic conditions brought about by the "location" at the same time, also has the marginalization of embarrassment. In addition to the national call for the transformation of traditional enterprises, the traditional enterprises in Shandong have to face the employment situation, the market competition pressure, such as severe test. From the point of view of the Shandong Province licensed and explain card business, in addition to a few enterprises have had direct experience, the vast majority of enterprises are as before in the traditional areas of bottlenecks, also see in recent years of the direct selling industry development trend, and want to be able to take the mode locking the terminal customer groups. For example, as a veteran of the traditional enterprise of donkey hide gelatin, in order to get rid of the lossmaking performance, in difficult to break through the traditional mode of durance, the transition into the ranks of direct marketing, in successfully got a direct selling license, donkey hide gelatin will direct business orientation for new channels, and as a supplement the existing channels of sales, independent operation. Donkey hide gelatin and other health enterprises betting direct, after which a reason is direct made rich effect because often in approved and officially launched the business, sales growth rapidly. Direct marketing industry has been favored by the traditional business, the key is that even if the economy is not booming economic environment, the direct selling industry has been running for 7 consecutive years to win GDP.
The origin of traditional culture, Shandong cultural and geographical environment is superior
Shandong, because of the east of Taihang Mountain and named. The special geographical position makes the Shandong province to become the meeting point of the Yellow River economic zone and the Bohai Economic Zone, the combination part of North China and East China, which plays an important role in the national economic structure. Straight things (micro channel ID:cndsn-zxbdw) from multiple perspectives analysis, Shandong is China's economic province, the population of the second provinces, the GDP of third, accounting for 1/9 of China's total GDP. At the same time, Shandong is the birthplace of Confucian culture, the founder of Confucianism, Meng Zi, Kong Zi were born in this. The cultural heritage, creating characteristics of Shandong honest honest. At home, are known as Shandong's forthright, from Liangshan heroes to Chuang Guandong, Shandong daring Ganpin character gradually strikes root in the hearts of the people. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed, is recognized as the industry, Shandong area dealers for loyalty to enterprises is relatively high, and hospitable people of Shandong, like make friends, the higher reputation in domestic provinces and cities, and comes with "trust" label, is very conducive to the expansion of the direct selling industry contacts.
From Shandong has got a direct selling license of the enterprise, in addition to evergreen for foreign-funded enterprises, the remaining are domestic direct selling companies, which is well-known listed companies donkey hide gelatin, senior SOE Freda, comeback Sanzhu Fuer, adhere to the nano technology civilian Enron nano. From the point of view of product structure, Shandong's direct selling enterprises is mainly to health care products and cosmetics, but technically is rich and colorful, from marine organisms to nanotechnology ranging. In short, many direct selling enterprises in Shandong, expansion and strong, also due to the domestic direct enterprises in the national historical and cultural heritage special role, the government has expressed support attitude, enterprise in enterprising, innovation and change in the premise of future is also limitless. Although the new licensing of direct selling enterprises opened soon, Shandong in the direct sales industry has not been ranked in the forefront of the enterprise, but there is still a lot of room for growth in the future, let us wait and see. 3
Editor: Xiao Shen
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