2016-02-18 13:00
Huang Jianlong: is to standardize enterprise management to create shared value
 [straight news network Beijing on February 18 news] (China Business News Network) infinitus (China) Co., Ltd. is a engaged in Chinese herbal medicine health product development, production and sales of large Hong Kong companies that are members of the LKK health products group. Since its establishment in 1992, is always to act actively practicing corporate social responsibility.
Infinitus (China) Co., Ltd., vice president Huang Jianlong community foundation who said in 2005, "direct management Ordinance" promulgated and implemented for unlimited fulfilling corporate social responsibility to provide new inspiration and ideas. 10 years, under the requirements of the Ordinance and guidance, three areas of unlimited focus of legal, economic, moral, and actively carry out corporate social responsibility, and the community to create shared value, access to the government, industry, public praise and recognition.
Positive performance of the legal responsibility of the full range of standardized management
Law-abiding business, and actively fulfill legal responsibility, is the key to sustainable development of enterprises and the fundamental direction." Huang Jianlong said. Under the requirements of the Ordinance and guidance, unlimited perfect ideas and practice actively, to high standards and strict requirements to regulate the operation of the practice of legal responsibility to carry out the work of a number of.
Huang Jianlong community foundation who introduced in the law prohibited recruited based on seven kinds of human salespeople, unlimited to further improve direct sales personnel recruitment conditions, through the strict system into the customs, the regulation must be at least 22 years of age before they can apply to become unlimited salespeople. At the same time, the company and the Ministry of education to establish mechanisms for verification and validation, at any time to verify whether the applicant for full-time college students, to ensure that the recruitment of each direct sales staff are in line with the relevant state laws and regulations.
In order to strengthen the scientific management of direct sales personnel and sales area, unlimited set up specialized posts, is responsible for receiving complaints from consumers, salespeople, and consumers, salespeople to jointly create a fair and orderly market environment. Through the implementation of the system, is to establish long-term regulatory mechanisms.
"Compared to the norms of the system and punishment, to help direct sales staff to establish a correct sense of business is more critical." Huang Jianlong said. To strengthen the operational behavior of education, unlimited in 2013 and 2014 for two consecutive years of organizations across the country more than 5000 stores were operating norms of concentrated training. Company production, the introduction of 6 regular educational video, free distribution rules manual more than 6 copies. At the same time, unlimited also actively respond to the proposed by the State Administration for Industry and commerce to create the call of the pyramid selling activities in the community, in Beijing, Guangzhou and other organizations to salespeople to create no MLM community outreach activities, strengthen the direct sales business norms of legal consciousness.
With the advent of the era of the media, the performance of legal liability is not limited to the line. In recent years, unlimited times, for business people use microblogging, letters from the media act formulated a series of systems to regulate the management. For individual sellers using micro channel, micro Bo dissemination of false and illegal information, and fraudulent use of another brand, name registered account and other irregularities, within the company established panel long-term monitoring review, by Tencent Legal Department seal ban illegal micro letter account.
To fulfill the economic responsibility to pay attention to the consumer experience
Huang Jianlong said, constantly optimize the customer experience, improve service levels, and the target is unlimited and unremitting efforts. After years of exploration and practice, put forward is extremely innovative "customer enterprise development" service concept. This idea is unlimited features: through the establishment of National Advisory Committee on business and branch industry management platform, to build a bridge of company and business team to communicate and exchange, shared responsibility and common growth.
The service concept of "customer and enterprise integration, unlimited always close to the market, to listen to customer comments and suggestions from the, quick to react to external change, accurately grasp and satisfy the customer's demand. At the same time, build the atmosphere of cooperation of high credit, high efficiency, improve the customer participation sense and a sense of belonging, so that customers and enterprises have become the integral interests of the community.
To implement the service concept of "customer and enterprise integration" at the same time, increasing investment is unlimited, in mainland China set up with 36 branch, 28 service center, more than 6000 stores customer service network. In 2014, unlimited on the basis of the existing customer service system, investment of nearly 30 million yuan, and create a new customer service center, and through the 4Ps certification to international standards. At present, nearly 200 customer service staff can answer the phone at the same time. In open service hotline, unlimited new launched a online customer service, greatly improve the efficiency of business personnel and customer service, online customer service satisfaction reached 97.35%.
At the same time, unlimited continues to regularly visit customer, collect customer reported problems, focuses on the analysis of the reasons, put forward the solution in a timely manner. Third party survey data show that in 2013 the customer service satisfaction increased from 96 in 2012 to 98.95 points.
Continuing to perform moral responsibility and social creation and sharing value
In addition to standardize their management, based on the understanding of corporate social responsibility of innovation to, under the guidance of the two regulations, unlimited in recent years actively put into practice, introduced various measures to fulfill the moral responsibility.
Huang Jianlong community foundation who said that October 2013 the State Administration for Industry and Commerce released the direct selling enterprises to fulfill their social responsibility guidelines, unlimited positive response, to establish and perfect the management system of corporate social responsibility, corporate social responsibility of the leading group was established and in China added corporate social responsibility management positions, arrange special, full-time, special funds for social responsibility activities, for the company to fulfill social responsibility to provide funding and personnel support.
At the same time, unlimited positive response of the Central Committee of the Communist Party of China on non-public enterprises to strengthen the call of the party building work, the implementation of the relevant requirements of the State Administration for Industry and commerce, successively in the headquarters, Gansu Branch set up a party branch, and actively participate in the party organization at the next higher level activities, using party platform to carry out exchange activities between government and enterprises, the party builds the job and enterprise development to achieve a win-win situation, and promote the healthy development of enterprises. In 2013, unlimited Party branch was awarded the "Guangzhou City non-public enterprise party to build the job demonstration unit" title, and the Guangzhou city industry and Commerce Bureau Foreign one on a twinning; Xinhui production base was selected as "cadre education and training base" by Guangdong Province Jiangmen municipal Party Committee Organization Department. In April 2014, organization of the Central Organization Department Bureau of unlimited work of Party building research, affirmed the practice combining the branch construction culture and enterprise culture, praise here the atmosphere of the mass line of educational activities.
Huang Jianlong, charity is an important part of its unlimited moral responsibility. Since its inception, unlimited to focus on public health, condensed the social power of love, and promote social harmony and progress for the purpose, committed to the health and poverty alleviation TA and relief to help weak public areas, through sustained investment and practice, the formation of the characteristics of unlimited charity idea and action criterion, so far accumulated to social donations more than 1.7 billion yuan RMB.
In order to more systematic and standardized charity operations, unlimited in 2012 donated 20 million yuan, through national registered with the Ministry of Civil Affairs established thinking interest and public welfare foundation. Based on the foundation, unlimited launched administrative staff and business team to participate in, and actively explore innovation mode of public, to carry out various forms of public welfare activities, the thinking and student who dreams project, world walking day activities, the public security police health promotion fund project by acclaimed.
In public field and the public health perspective, unlimited the Si benefit and public welfare fund of successful operation, student dreams project implementation of the floor, the pleasure of football to promote the implementation of the, world walking walking, and health, the flowering, the basic realization of the no limit for poverty alleviation assistant, public health, disaster relief aid weak public sector coverage. At the company level responsibility at the same time, unlimited to fulfill social responsibility as the guiding ideology, to salespeople education, enhance standardized operation consciousness and ability to fulfill the social responsibility, advocate and encourage sellers actively participate in public welfare activities. At present, more and more direct marketing staff to the initiative through the company and the public welfare fund to the vulnerable groups to donate money, and spontaneously organized small public welfare activities, feedback to the community.
"In unlimited view, corporate social responsibility is what must be done, is sustainable enterprises, entrepreneurship forever a confidence, is a commitment to sustained and harmonious development of society." Huang Jianlong community foundation who said that "in the future, unlimited will continue to focus on three aspects: legal, economic, moral, 'how to create shared value' as the breakthrough point, continue to carry out active exploration and practice.
(original title: standardize business to create shared value)
Responsibility editor: dust wind
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