2015-10-28 14:31
Apollo enterprise propaganda film to show the feelings of the marketing of the road
CNDSN October 28th news (China Network Finance) is reported, the sun god of the new corporate propaganda film today to return to CCTV big screen. In the sun god new enterprise promo, style, advertising song elements in the lineage of the old piece of style at the same time, but has been enhanced, enterprise Promo darken the screen, God of the sun can be described as is gorgeous regression.
In this regard, industry insiders: similar style and an oldie, very easy to let the audience remember old sun god enterprise promo, causing the audience to the sun god and enterprise Promo nostalgic feeling. In fact, the return of the sun god enterprise propaganda film, is the sun god of a mood Marketing - nostalgia marketing.
What is the feasibility of nostalgia marketing?
The consumer group of the past is a kind of shared memory and memory symbol, and can arouse the interest of common interest and obtain a set of group identity. In the collection of such groups, common memory can bring a lot of recognition, so as to form a collective memory. Collective memory is in a group, we have shared together, building and heritage of things together memories. After a period of time, in the specific environment and behavior of the guidelines, this memory is awakened, the parties will have a strong resonance, recognition and enthusiasm beyond imagination. If the enthusiasm of this application in the market, it is a strong sales force.
So in recent years, there are a lot of industry trends and marketing trends, and nostalgia related. For example, in the film market, from the "China partner", "Youth", "small time" to this year's "table of you", and "youth memory". To pay for this, is the moment of the "70", "after 80" people, and even some "90". However, in the film market and product marketing, such as the frequent emergence of nostalgia marketing, but rare in the corporate propaganda film. And the sun god of the new corporate propaganda film used in the nostalgia marketing thinking only for the sun god of the water move, or the Sun God thought and for it?
Sun god corporate propaganda film nostalgia marketing cited resonance"
Advertising this is a commercial act, and in fact, corporate advertising film is a specific performance of the business enterprise to complete the business behavior. It is true that many of the audience for advertising, corporate advertising and commercial activities of this kind of business are more difficult to produce. Business promotional film to impress consumers, the most important thing is to let consumers find resonance. And the old sun god enterprise propaganda film is basically accompanied by now 70, after 80 generation groups, these are effective for the sun god of the new corporate propaganda film of nostalgia marketing.
The sun god enterprise propaganda film of the advertising songs into the hearts of the people
In fact, the old sun god enterprise Promo has in the hearts of the audience left deep impression, many people are also to be able to clearly remember old sun god enterprise publicity, in the song "when the sun rises, we love to be everlasting and unchanging" jingles. And this part of the crowd, many of which are already married, when seen again, God of the sun, the enterprise is publicized piece, hear the sun god the first advertisement song again, they are happy to to their children to talk a lot, relive once belonged to his childhood at the same time, inadvertently also help sun god realized the enterprise image propaganda, reach the sun god new enterprise Promo production purpose.
The brand history of the sun god enterprise propaganda film is its foundation
In addition, the sun god is a health care products industry in the old brand, has been 27 years of history, it is accompanied by the growth of a generation. In 1988, the sun god group started in Huang Jiang, before its founding, China has no real sense of health care products industry. To the sun god group as the representative of a number of health care products companies appear, so that health care products from China's medical field stripping out, China has been a health care industry. In other words, the sun god group is one of China's first batch of professional health care products companies.
Over the years, the sun god group products has been the favorite of consumers, the product sales are ranked the forefront of the industry. In the last century ninety's, the sun god group became a super billion enterprise, and the sun god group has created a product market share of 63% of the industry's history, creating a Chinese health care industry's golden era. Thus, the sun god has been in the public view, has a huge fan base. It can be assumed that the sun god in the past and now can achieve such a brilliant results, a long time before the old sun god corporate propaganda film can be recorded. And now, the glorious history will turn into the sun god's new corporate propaganda film caused the audience to focus on an important factor.
The development status of the sun god enterprise propaganda film for its power
It is reported that the glory of the sun god is not just history, in fact, the sun god is the rapid development of. And this year, it is the sun god glory and important year. In 2015, the God of the sun along the way, it is repeated success.
In April this year, sponsored by the sun god "Yangcheng good doctor" selection activities perfect ending; on September 5, sail Sun God health culture in Chongqing and happy journey in this open; May 17 and 27, sun god marketing headquarters moved to a new site, and then draw a blueprint for the development; June 23, sun god modern health research will set up, the sun god modern health Empire process again before a stride, August 8, the God of the sun ushered in the 27 year old birthday; during the national day, the sun god debut Times Square, New York, USA, go out of the country... In this process, several events in the sun god are important to mention.
Thus, the development of the sun god group is very considerable. The sun god is so active this year, no doubt also gave a lot of consumer confidence, increase the consumer to the sun god's approval. Therefore, in the sun god new enterprise Promo once again return to the CCTV on the big screen at the same time, also increased consumer to the sun god attention and brand reputation.
In fact, the sun god's new corporate propaganda film in the nostalgia marketing ideas focus on the combination of their own development history and consumers of their collective memory to consumers a big hit emotional brand, to arouse their feelings, causing their sympathy and inner emotional changes. It is not hard to see that the sun god of the new advertising film is a result of the deliberate intention of the God of the sun. What's the reaction to the public's response to the new business of the sun god?! 3
(original title: the sun god enterprise propaganda film return to highlight the way of the marketing of feelings)
Editor: small Shen
Interpretation of the hot news, showing sensitive events, more exclusive analysis, in the direct report network micro channel, scan two-dimensional code free reading.
 |