2015-10-26 14:06
The monograph: "stakeholders" enterprises to Shen card first "to resist foreign aggression and pacify the interior"
CNDSN on October 26 news (commentator Jie Sheng) on October 9, 2015, the official website of the Ministry of commerce also released a two Hunan enterprise licensing Shanghai statement, respectively, Hunan Hualai Biotechnology Co., Ltd., Hunan Haiji Biological Technology Co., Ltd.. However, surprisingly, the two companies have had traced the alleged pyramid scheme. Among them, Hunan Hualai biotechnology limited company in the Internet media reports seem to have equated with mlm. So, for those suspected of MLM companies want to enter the direct selling industry, it must be "resist foreign aggression and pacify the interior".
First of all, we must first "within the". According to the media exposure of the MLM Shanghai business card, is the root of Troubles start inside the house. Enterprises are exposed to engage in pyramid schemes, is bound to be poor management, resulting in poor supervision. Once the first person in the enterprise team to engage in pyramid schemes, then it is likely that other teams will appear. Part of the licensing business to see the multiplier effect of pyramid schemes so amazing, tend to turn a blind eye, but after all, is not a direct business, and therefore involves the transfer of enterprises will need to direct selling license as a shield".
Even a lot of consumers mistakenly believe that as long as the Ministry of Commerce to pay 20000000 if the direct selling companies, in fact, this understanding does have some bending. As prospective direct selling enterprises, the Ministry of Commerce will investigate whether there is a criminal record, for those who do pyramid schemes, the road is bound to be difficult. For example, Hunan Hualai biotechnology limited company of MLM news almost Xinshou pinch. Such as in April this year, Linyi County, De Zhou City, police arrested MLM organization in Hunan Hualai Biotechnology Co., Ltd production of China Laijian tea when guise, the crazy development off the assembly line, pull the head, to carry out marketing activities. Then in early 8, in Henan by accident. "Hunan Hualai" Heicha has been blasting the alleged pyramid scheme, has been Dengfeng City Industrial and commercial bureau of investigation. So blatant engage in pyramid schemes, Hunan Varley want as soon as possible to obtain direct selling license may not be easy, so many "gossip" of Shanghai business card, I am afraid it is difficult to usher in a perfectly justifiable.
The second is "rangwai". We can see that in the business department of the application of direct sales companies, the Shanghai brand enterprise investors have a good business reputation, in the application for 5 consecutive years without major illegal business records. Therefore, those who are frequently exposed to the media exposure of illegal enterprises want to easily obtain direct selling license, which must deal with things outside the business management. Shanghai business card in addition to the management of the enterprise, in view of the society and the media exposed the question sound should be properly disposed of, and public opinion is precisely is quasi direct selling enterprises to win the recognition of consumers one of the criteria. In fact, many licensed for the direct selling enterprise bent on drilling money and violations still persist in business, in addition to the enterprise interior and outside accusation sound, and those who are full of public opinion direct selling enterprises, it seems that in addition to retain the number of direct selling enterprises outside, already from the Chinese direct selling lopsided. For example, early 2014, such as suspected MLM is "people's Daily" triple newspaper after, such as stock price once dropped 21%, which also makes new in 2014 first half of the performance of the doldrums. Therefore, for the licensing of direct selling companies, the ability to enter the ranks, in addition to the money, there are more important principles and regulations of the constraints. Not properly handle the external contradictions, to listen to the complaints of consumers, do not pay attention to the voice of the industry development, then even into the ranks of the direct sales, it is not necessarily able to achieve the desired goal.
Now marketing already ran rampant, and the direct distance marketing only a normal distance maybe companies involved in transmission is not anything new, but for Shen brand of direct selling enterprises suspected pyramid schemes not only reflects the enterprise internal management is chaotic, the personnel structure complex and contempt for public opinion, but also can draw such a conclusion, companies that did not obtain direct selling license blatantly violated the regulations, once approved to enter the direct sales industry, then damage probably more. With marketing thinking into the regular direct marketing ranks, for those who abide by the law of direct selling enterprises is not fair, to direct the rule of law in China is a provocation. Therefore, the need for pure direct sales team, the process requires a "resist foreign aggression and pacify the interior". 3
Editor: small Shen
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