2015-10-21 15:09

 

Kang beauty industry: the whole industry chain to build a new version of the big health Era

 

CNDSN on October 21 News (Xinhua) when the "Internet + with overwhelming force swept all the traditional industries, when the" healthy China "for the first time to write a report on the work of the government and set off a discussion upsurge of national ecological health, traditional Chinese medicine industry have taken advantage of the station on the air coruscate new vitality. How the traditional industry grafting Internet Dongfeng? How to make the layout of traditional Chinese medicine in the era of big health? Reporters came to the Chinese medicine industry leader in the pharmaceutical industry, one of the Health America pharmaceutical [2.16% funding research report] conducted a survey.
We found that after 18 years of wind and rain temper. After creating a covered in all the medicinal industry chain of the huge business empire, Kangmei pharmaceutical industry is now in "acceleration" towards "big health industry. In the transformation process, the United States and the United States gradually explore a drug from the medical, from the commercial side to the end of the consumer's unique line, and continue to fall into the Internet + traditional Chinese medicine strategy, efforts to build the country's first smart pharmacy". For the era of big health, health beauty has become more and more clear to build big health.
From scratch: with the standardization of the quality of the protection of traditional Chinese Medicine
To break consumer concerns about drug safety, the Chinese medicine industry to develop faster and more stable. Due to the traditional Chinese medicine industry, many enterprises still showed the characteristics of small and scattered, the lack of standardization, the production process had exposed the heavy metal pollution, pesticide residue, add prohibited ingredients and other issues so that consumers in the contact of herbs misgivings. State Administration of traditional Chinese medicine and Technology Secretary Cao Hongxin has admitted that the current Chinese medicine industry "quality door" incident has occurred frequently, the reason is the lack of matching the whole industry chain system of traditional Chinese medicine.
"Standardization of Chinese medicine is a safe and effective technical support, is the traditional Chinese medicine quality of the technical lever, or traditional Chinese Medicine International trade." He further pointed out.
Since 2001, Kang beauty decided to focus on the product's strategic focus from western medicine to Chinese medicine, then realized that only to clarify the industry standards, to help the healthy development of Chinese medicine. Xu Dongjin, vice chairman of the United States pharmaceutical industry is not without emotion: "early almost every day to solve quality problems, and later realized that only the cultivation standards developed to guarantee quality, and make the price and costs are controllable, and thus stabilize the supply of scale can be achieved."
Is because Kang beauty well versed in "safety standards is the market", and from the source to pay close attention to the quality of courage and down-to-earth approach, to set the quality advantage of the company in the industry, and thus greatly promotes the development of the cause of Chinese medicine.
Today, Kang Mei in the process of promoting the standardization of Chinese medicine industry has gained more fruitful fruit. Among them, in the processing of Chinese herbal medicine, the process of the production of Chinese herbal medicine, the standardization process is particularly prominent - the Chinese herbal medicine is a small package, and by the State Administration of traditional Chinese medicine as a model to promote the country.
In order to promote the development of Chinese medicine industry, the United States become the only part of the national Ministry of Commerce in the formulation of the Chinese herbal medicine classification standards, and the national development and Reform Commission issued by China's only a national Chinese herbal medicine price index, to create a private enterprise to bear the national price information construction precedent; the introduction of the only "entity and virtual market," the Chinese herbal medicine trading platform, leading the global Chinese herbal medicine industry model transformation and upgrading, and guide Chinese herbal medicine protection and development.
Rely on to take the lead, dare to bear responsibility and innovation spirit, Kang beauty itself also obtained the rapid development, now it has is the state's key high-tech enterprises, to enter the Global 2000 companies strong, China's top 500 enterprises, China Pharmaceutical [0.70%] industry ten strong.
From medicine to medicine: ecological health industry game forming
Combing the development process of the United States and the United States is not difficult to find, the company sought to build a large health care network is gradually woven, multi layout is its intention to create a big plus large platform + big data + big service strategic ambition.
Research, Xu Dongjin told us that the reason why the United States and the United States has such a huge layout, in the final analysis is because of the huge advantages of the whole industry chain.
From the point of view of upstream of the cultivation of medicinal herbs, medicinal trade, Kangmei pharmaceutical industry in order to ensure the quality of traditional Chinese medicine raw materials to the greatest extent, accelerate the implementation of improvement in medicine standardized planting, high quality seedling cultivation and soil improvement and mechanical equipment, improve the industrial chain upstream service system. Through the acquisition and take over the Chinese herbal medicine professional market, master Bozhou Anhui, Puning Guangdong, Yulin Guangxi and other 6 large and medium medicinal materials market. In the construction of the city of health and beauty, and independent development of Chinese medicine logistics system, further consolidate the Chinese medicine industry chain upstream and industry leader in the industry. According to statistics, the Chinese herbal medicine trade market accounted for about 75% of the national market share.
In the middle reaches of the middle reaches, we continue to strengthen scientific research strength, innovation and production technology, the construction of Chinese herbal medicine traceability system, realize all batches of products from raw materials to finished products, from raw materials to the two-way traceability system and quality control, improve the reliability and safety of Chinese medicine production. At the same time, Kangmei pharmaceutical industry in the establishment of the 12 production bases, forming the layout of depth, radiation nationwide network of production and Kangmei pharmaceutical has been transcends "Kang beauty", "Xinkaihe" China well-known trademark, took the lead in national GMP and the new version of GMP national quality management qualification and honorary nearly a thousand items.
In the whole industry chain downstream, Kang Mei knows, only with a sound logistics management system of GSP, in order to ensure the safety and quality of health products in circulation. To this end, the United States pharmaceutical industry not only established a nationwide distribution network covering the country's major Chinese herbal medicines and trading markets, to create 24 hours of logistics, but also continue to try new business models and profit model, building a hospital direct sales, OTC sales, wholesale distribution, retail, e-commerce, direct sales and other full range of sales terminals, to create a seamless online and offline marketing system.
In Kang beauty mature industry chain, by "medicine" to "cure" the chain is gradually open up, upstream integration resources of medicinal materials, processing and trade of middle link origin downstream route through pharmacies, hospitals and terminal. It is also due to the advantages of its whole industry chain, the pharmaceutical industry in the United States and the United States in the industry's control and power is constantly enhanced.
From business to the user: the wisdom of the pharmacy, the first set sail
"Internet + strategy rose to national level, Kang beauty now thinking is," Internet + to catch the express train, with the application of Internet technology and ideas to change of Chinese medicine production and allocation of resources, make greater efforts to crack, "a doctor is difficult and expensive" chronic illness for many years.
From this year, Kang beauty in the Internet + layout of the detailed steps forward, and constantly to the user side. In March, the United States pharmaceutical industry has been the State Administration of traditional Chinese medicine, Guangdong Province Planning Commission approved the first national medical service platform for the first Chinese medicine and medical service platform and Guangdong's first network medical units.
In May, the company in the original Internet based on the medical team, the establishment of health cloud services Co., Ltd., the introduction of professional team to further enhance the company's ability to work in the health of large data and information services, the first in Guangdong Province officially launched the internet medical services.
June 15th, the country's first smart Pharmacy - the wisdom of the United States pharmaceutical pharmacy pharmacy floor.
"Internet + traditional Chinese medicine" is the only way to inherit and innovate the traditional Chinese medicine, and the whole industry chain is the foundation of the development of Internet + traditional Chinese medicine." Ma Xingtian, chairman of the company's Limited by Share Ltd, the future of the company is full of confidence.
In the United States and the United States, the core idea is to extend medical services, and Kang Mei in this area has a unique advantage.
"The medical profession is Internet a piece of virgin land, why the general enterprises to enter, the main reason is because of the professionalism of the industry too. Kang beauty for many years has not left this field, we hope to use their own advantages to do 'Internet + medical'." Xu Dongjin said.
It is understood, the U.S. pharmaceutical rely on many years to build the whole industry chain launched the "smart pharmacy" as soon as he launched the critically acclaimed. The model in the cooperation of the hospital of traditional Chinese medicine through the wisdom of the pharmacy system, with electronic prescription sent to Kang beauty, by Kangmei chemical mixing, decocting medicinal herbs and distribution, the previously in the hospital complex take medicine and home brew trouble simplified to be "express" as simple as that.
Industry experts believe that the Internet + traditional Chinese medicine in the practice of developing a variety of intelligent medical model, these attempts, is the only way to the development of Chinese medicine and the traditional Chinese medicine.
In addition, the United States and the United States on the palm of the hospital, Kang beauty network hospital and other models are also the Internet + medicine and medical and other innovative reforms to make the first exploration and useful attempt.
Wang Guoqiang, deputy director of the State Planning Commission, the State Administration of traditional Chinese medicine, said: Kang beauty industry as the only national medical information technology pilot platform, the Internet is effective, to explore the network of hospitals, wisdom, wisdom, health management and other new models, is to promote the best performance of intelligent medical, development automation, intelligent health information services, is worthy of promotion in the country."
As the largest Chinese medicine Yinpian production enterprise, as a home to the development of the whole industry chain of traditional Chinese medicine based, Kang beauty in "Internet + and the reform of traditional Chinese medicine in order to explore the road long, but its down-to-earth, brave innovation style, perhaps in the near future, will be able to pry play greater changes in the medical industry. 3
(original title: Kang beauty industry: the whole industry chain to build a new version of the big health era)
Editor: small Shen
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