[direct network September 23rd] (China Economic Net Zang Yunhao) this month, the official implementation of the new advertising law to "strict". Always belong to the illegal advertising of health care products industry, no doubt face greater impact.

A few days ago, according to public reports, Shenzhen Carl Jung Technology Co., Ltd. (hereinafter referred to as Carl Jung) and other health care products company advertising alleged violation of the new "advertising law", there is "the effect, safety of the assertion or guarantee," related to disease prevention, treatment, and other violations of law.

In this regard, China economic net reporter called Carl Jung, the other said, can not answer". However, in September 17th, Carl Jung's official website announced that: in order to more standardized management, the company is now asking everyone to seriously study, strictly enforce the implementation of the new "advertising law" in September 1st this year".

However, China economic net reporter recent survey found that at present in some sites, online shop, can still see Carl Jung products in violation of the new "advertising law" propaganda content. One of the Carl Jung brand of pine pollen products also declared that "anti-cancer and anti-cancer".

Historical data show that Carl Jung company in August 12, 2013 to obtain direct selling license. Prior to the license, the company repeatedly due to pyramid schemes in Guiyang, Sichuan, Deyang, Jilin, Changchun, Guizhou and other places were investigated.

Carl Jung was suspected of new health care products in violation of advertising law

On September 15, according to public network reported said reporters today from the official website of the Shenzhen Science and Technology Group Co., Ltd. Jung found that Jung licensing pine pollen tablets, probiotics powder products introduction clear emergence of the "pine pollen nutritionally complete and balanced, prevent cancer cells due to nutritional imbalance, low immunity and cancer; pine pollen can help patients quickly recovering physical strength, increases the disease resistant ability", pine pollen Ziyin impotence, impotence, "lactobacillus can enhance macrophage activity, and can prevent tumor growth" and other slogans. Similar ads in the Carl Jung brand algae DHA powder, collagen powder were found.

In addition, the report said, Carl Jung company on its website released the Carl Jung health care products can cure the article, claiming that the functional health care products have the role of alternative medicine, because it has a therapeutic effect on the disease, health care products also have the role of drugs, because it can not only cure, and no side effects of drugs".

And the new "advertising law" in the eighteenth clearly defined, including health care products advertising should not contain "said the efficacy, safety of the assertion or guarantee," related to disease prevention, treatment function "," claims or implied that advertising products for the protection of health, "and" comparison "and other health food.

China economic net reporter in the name of the website of Carl Jung far Bo system found, a name for the Carl Jung brand pine pollen tablets of the product has a lot of functional role. The "beauty", "aging", "Baogan Hugan", "regulation of gastrointestinal function, cardiovascular maintenance". Another "Carl Jung brand probiotic powder products" is described as a "maintenance of intestinal flora balance, maintenance of intestinal health", "maintenance of intestinal flora balance, maintenance of daily bowel health", "prevention of travelers diarrhea", "prevention of cancer and inhibit tumor growth" and other health effects.

In addition, China economic net reporter at home to sell "Jung licensing pine pollen" online shop found, the introduction of the product also has anti-cancer and anti-cancer "," pine pollen can help have been ill quick reply physical strength, enhance the capacity of resistance "is introduced, apparently with the advertising law against.

It is reported that, from 2013 to 2014, the national industrial and commercial system to investigate cases of illegal health food ads 2257, fines 21950000 yuan. 2015, in the industry and commerce, market supervision department announced the illegal advertising monitoring data, health food advertising law is also high. Among them, the first half of 2015, Beijing city health food advertising in various types of advertising and services in the amount of fifth, behind only to people with medicine, medical treatment services, medical beauty, medical equipment, such as illegal advertising.

In fact, after the implementation of the new "advertising law", there is a local management department has launched a rectification action. September 6th, the Nanjing Municipal Bureau of Commerce and Industry Bureau of the organization to carry out a special inspection teams to carry out special rectification campaigns, the main investigation of medical, pharmaceutical, medical equipment, health food advertising in the use of Advertising Spokesperson for recommendation, proof of the situation. It is reported that Nanjing will be carried out in the city to carry out special campaigns for advertising endorsements.

An industry source told China economic net reporter, said: "for a long time, a lot of health care products advertising have exaggerated propaganda, false propaganda. The announcement of the new advertising law, many health care products companies in the short term can not meet the requirements of the new law, is bound to escape regulation".