CNDSN September 16 hearing] (VW) network "Jung licensing pine pollen tablets can regulate the endocrine system, reduce blood lipid levels, improve the microcirculation of the heart and brain, the prevention and adjuvant treatment of cardiovascular and cerebrovascular diseases", "taking unlimited" base + Yi Hua capsules' and seal oil capsules and Ruiyi capsule, can control blood lipids, from the root of the prevention of fat deposition in the liver, to prevent the occurrence of fatty liver "," Yipu Lisheng brand Maca American ginseng capsule 'eat more than a year, memory has improved, urinary frequency and urgency of the problem was gone, immunity provided high, stable blood sugar' "...

In a lot of advertising products, similar to prevention and treatment of diseases of the words often can be seen, the treatment effect is marvelous boast, but in fact these products often only a health food. In September 1st, the new revised version of the "advertising law" has been officially implemented, these health care products advertising has been illegal? After a lapse of half, these ads have not made adjustments?

Health care products market are frequent edge ball advertising

What is health food? "Health (functional) food general standard," Article 3.1 will be defined as health food: "Health (functional) food is a kind of food, with the general food, can regulate the body's function, suitable for specific populations, but not to treat the disease for the purpose."

But in real life, such as medicine, health care products, health food, health food and the concept of some confusion, leading to the lack of professional knowledge of consumers often do not know". A lot of people think that health food is medicine, some manufacturers also took the opportunity to produce health care food and health care function.

It is reported that, from 2013 to 2014, the national industrial and commercial system to investigate cases of illegal health food ads 2257, fines 21950000 yuan. 2015, in the industry and commerce, market supervision department announced the illegal advertising monitoring data, health food advertising law is also high. Among them, the first half of 2015, Beijing city health food advertising in various types of advertising and services in the amount of fifth, behind only to people with medicine, medical treatment services, medical beauty, medical equipment, such as illegal advertising.

The new advertising law punch regulate health care advertising

September 1, the formal implementation of the newly revised "advertisement law" in Article 18 of health care products advertising content into six subparagraph to make specific specification requirements.

Including the health food ads may contain the following: (1) the efficacy, safety of the assertion or guarantee; (two) the disease prevention, treatment functions; (three) claimed or implied that advertising is necessary for the protection of health; (four) compared with drugs, other health food; (five) using Advertising Spokesperson for recommendation, proof; (six) the law, administrative regulations prohibit other content. Health food ads should be marked "this product can not replace drugs".

Similarly, similar ads appear on the new group website also appear. In the introduction, such as Xinhua Mao licensing Ganoderma capsule, the emergence of its components with "inhibit cancer cell proliferation", "fight against HIV", "prevention of heart, blood, brain disease," "anti tumor activity" and other functions, will inevitably make consumers mistakenly believe that taking such as Xinhua Mao licensing ganoderma capsule can replace drugs for cancer, AIDS, etc..

September 3, food and Drug Administration issued on 8 cases of false advertising announcements, including health products Co., Ltd. Shandong Shenghai health food "Yipu Lisheng brand Maca American ginseng capsule", the four drugs and four health food, are due to unauthorized release comprise exaggerated propaganda pass cure rate and effective rate, patients using the names or images do efficacy proven and commitment problem of false advertising, deception and mislead consumers was blacklisted.

For the above health care products advertising whether to violate the new "advertising law" relevant provisions, the reporter will further follow up. 3

(original title: new advertising law regulate the health care, Carl Jung is heavy advertising illegal)

Editor: I

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