2015-09-09 14:54
Apollo is determined to change the new future
CNDSN September 9th news (people's Daily Overseas Edition) in the early days of reform and opening up, Guangdong Sun God Group Company (hereinafter referred to as the sun god) has tasted the times, followed by the sweetness of the market. At present, "public entrepreneurship, innovation", "Internet +" has become the key of economic development. In the business model a variety of health care products industry, the sun god is moving forward ride the wind and waves.
Innovative ideas to strengthen the competitive advantage
In 1988, the sun god, Huangjiang Town, Dongguan City, Guangdong Province, established as a pioneer in the Chinese healthcare industry, its product market share rate was as high as 63%.
China health care association data show that from 2010 to 2014, the average annual growth rate of China's health care industry between 10% to 15%, the market size from 260000000000 yuan to 400000000000 yuan. Market cake is growing at the same time, the market competition is becoming more and more intense. In the Red Sea, how to stand out, occupy a place, is a problem faced by many companies today.
In the face of the current competition pattern, the sun god save. December 2014, the sun god released "Three Five Plan", proposed by property rights reform, to achieve the scale of 10 billion target. Since then, two core business ideas: fine management and localization management.
In the view of the sun god marketing headquarters, general manager Zhang Ming first, industry and current are in urgent need to solve two problems: first, the scale of the problem and need to support large capital, to do great things, so the sun god to do group; second is now the competition is no longer a few years ago staking type extensive management must be intensive, scientific management.
The top of the sun god has repeatedly referred to innovative ideas, change the competitive strategy, optimize the allocation of resources, to achieve cost priority, efficiency priority, to protect the "Three Five Plan" to achieve a successful. In the face of competition, the sun god prepared. In the next 5 years, it will be a new opportunity for the development of the sun god. The competitive strategy of this confidence comes from the exercise one's inventive mind have ready plans to meet a situation. And at this stage, the sun god need to do is to strengthen the base.
The two Pyramid height gap, not the spire of the gap, but the gap. To have a large base, to support the high out of the ten meters. The main task of the sun god is to make its base bigger and stronger. Build a solid base, supported by the base above the spire of nature will be more and more high. With the introduction of advanced management ideas and innovative development strategies, the sun has fully exploited their advantages in the future development, maintaining a stable growth trend, while facing competition in the same industry, to achieve the corner overtaking and cross development.
Three five planning to focus on the advantages of resources
In the face of the economic cycle, industry changes, competitors, strong enterprises will always forget the past glory, to return to zero mentality, innovation and development.
2015, is the starting point of the sun god "Three Five Plan", but also the sun god, in order to take a new look on the new journey. Five third years, the sun god wants to solve the problem of resource allocation, personnel training, long-term business, so that the development of enterprises boarded a new level.
In the sun god's "Three Five Plan", not only explicitly put forward two goals: scale, the establishment of a group of direct selling industry platform, but also put forward property rights reform, branch upgrade, building direct product research and development system, the development of mobile Internet four strategy and hard environment construction, dealer growth and promotion plan, marketing innovation and promotion innovation, brand building public welfare activities of six basic planning and other core initiatives to protect the three five plan landing implemented to ensure smooth implementation of the two goals.
Deputy general manager of the sun god group, marketing headquarters President Zhu Houcheng seems to be back at the beginning of the heart, not afraid of difficulties, fearless, courageous, regardless of gains and losses, get back when the entrepreneurial passion and simple state. In the increasingly fierce competition in the market economy, the original division of the operation has no way to focus on the advantages of resources and capabilities to compete with other enterprises. Therefore, the sun god "Three Five Plan" is to reform the property rights, to solve the problem of resource allocation, personnel training, long-term business, so that the development of the sun god on a new level.
Property rights reform to create a new pattern
The reform of the property rights of the sun god, the reality is the reconstruction of the organizational structure, but also the adjustment of production relations. Through reform and achieve full ownership, to stimulate the enthusiasm of the entrepreneur, the company can have a long-term cohesion and creativity.
The sun god has the courage and determination to reform and innovate. Sun God "Five Plan" the core is property right reform, activate the entrepreneurial enthusiasm of management and marketing team, achieve quantitative change to qualitative change, boost the performance scale rapid promotion. The reform of property rights and further liberate the core staff and dealers including blue chip initiative. So that every manager, dealers have the potential to become shareholders of the enterprise, through the transformation of the pattern of identity, to stimulate the enthusiasm of entrepreneurs. The sun to the transformation of God as a "public entrepreneurship, innovation and peoples' platform, share the cause growth of surplus value and finally realize the quantitative to qualitative change.
The sun god's plan for the reform of property rights is very clear, which mainly includes the construction and upgrading of the governance system, power system, and the dream system ".
Governance system focuses on building a new framework, the establishment of a modern corporate system, as well as the scientific decision-making mechanism, the stability of governance structure. After the construction of the system, to solve the problem of power system. Long term incentive is full ownership, only such companies can have a long-term cohesion and creativity. If the employee through the efforts to obtain equity, you can set the heart to achieve their life value, while the enterprise bigger and stronger.
Dream system is for dealers, the sun god wants to allow dealers to participate in the future to open their property, so that they can enjoy the rest of the value of the cause of growth.
In the future, all of the sun god, the company has contributed to the staff, senior marketing staff, are eligible to enter the property dividends. In other words, these people in the future will be to share the benefits of the transformation of the sun god property, including the help of the sun god, playing the country, but also contains the help of the sun god to hold the country, the growth of the people, they make a contribution to the sun god, to get the equity, as a shareholder, to achieve dividends.
The reform of the property rights of the sun god, the reality is the reconstruction of the organizational structure, but also the adjustment of production relations. 80 years of last century, China's implementation of reform and opening up, breaking the planned economy, the introduction of market economic system, immediately activated the social, economic development has continued until today, the Chinese now thriving scene. This is the power of reform. The sun god is also so, the reform of property rights to mobilize the enthusiasm of the management, employees, dealers, enhance cohesion and creativity, for the future development of new power.
Fine management to expand the market space
In the face of competition, the sun god's "secret weapon" is the fine management and localization management.
Fine management is a kind of idea, but also a kind of culture. Its essential significance lies in that it is a process of decomposing and implementing the strategy and objectives. It is an important way to make the strategic planning of enterprise can effectively implement each link and play a role.
Therefore, when the market economy from primary to mature, the market is also from the blue ocean to the Red Sea, the majority of enterprise start-up stage is in an extensive mode of operation and management, but can not support the enterprise to go further. When the blue ocean market into the Red Sea market, the competition strategy of the sun god must be in a professional win, from reasonable to deal with local and global, short-term and long-term, internal and external, microcosmic and macroscopic aspects of balanced, weigh the pros and cons to promote maximum efficiency. The sun god proposed fine management, is based on long-term interests, permanent operation of the considerations.
With the implementation of the "Three Five Plan", the sun god from various fields have begun the layout of the fine management. Solar God to upgrade the hardware environment, and constantly improve the construction of soft environment. The rules and regulations of the company, the implementation of the internal organization structure optimization, the company image of the upgrade, the development of mobile terminal platform, voice service navigation system upgrade and other information technology, so that the operation of the sun god to another height.
Throughout the sun god "Three Five Plan" is the main line of property rights reform, the enterprise is followed by the organization's transformation, the emphasis is on strategic, normative and collaborative. The original single with affection, simple interest to maintain, into a scientific management, scientific interests distribution mechanism to operate enterprises, so that enterprises can go further, do more.
The solar God uses the management method and mechanism of the large mature company, with the system, process, file, and so on. At the same time, the structure of the organization is subdivided, functions split, so that it is more professional. After the third five-year plan ", the sun god has reached tens of billions of scale, from the small and medium-sized enterprise gradually transformed into large enterprises, and enterprise organization structure and operation mechanism, must also be conform to the norms of modern large-scale enterprises, which is an important part of the layout of the meticulous management of the Sun God.
In fact, looking at the sun god's initiatives, whether it is software or hardware upgrades, or information technology, service system perfect, the sun god has always been around the service market, improve customer satisfaction and efforts, but also to promote the upgrading of enterprise structure. This is precisely the goal of the fine management. In the future, the sun god has gradually formed a set of scientific, standardized, systematic, procedural and institutional fine management system, continue to tap potential, reduce cost, comprehensively enhance the management level and service level.
Local business activation region market
The core of localization management is to make the dominant resources more concentrated in the local market, so as to enhance the operational efficiency, reduce operating costs, activate the regional market, improve the overall operational capacity.
Localization management for enterprises, especially for multinational companies, is essential to a business model. In the era of globalization, the world economic development trend, in the face of increasingly fierce market competition, enterprises through the localization, regionalization to play the greatest benefits, improve the overall business ability, standardize the operation mechanism, to further expand the market.
The sun god has 24 national branch of a comprehensive upgrade and become the 24 regional business center, a deep through the regional market, driven by the overall performance of the doubled. The localization of the sun god, including the company to upgrade, business localization, tax and localization.
In the future, the company will become part of the original part of the responsibility to become a full-time regional center: first, the regional responsibility center, the company will assume regional development, regional environmental construction and other responsibilities; two is the image display and product experience center; three is the center of the conference, Regional Conference activities will be organized by the sub companies to drive; four is the standard operating center, standardize regional markets. Branch will be in-depth grassroots, the regional market will be fully grasp of the tube, the regional development of the new engine.
The sun god of the localization of business is the distribution branch offices all over the country into an entrepreneurial platform, will branch responsibilities, rights and unity, integration of resources, efficient allocation, optimizing the process, effectively activate branch staff, dealer enthusiasm, cultivating regional city field, enhance the overall operational capacity, of a size, increasing efficiency.
Fine management and localization management is the competition of the sun god, the core strategy to achieve corner overtaking, the speed of the "ten billion" goal of achieving. Through fine management and localization of business strategy implementation, the sun god "Three Five Plan" to the real landing, will be transformed into a "accommodate thousand tiger, tiger," the entrepreneurial platform, the sun god will also expand business pattern, bigger and stronger, for the local economy, employment and other aspects to make a contribution.
To promote the planning of quantitative change to qualitative change
On 8 June 2015, under the support of the local government of Dongguan, the sun god enabled new marketing headquarters office building, the magnificent building stands in the Dongguan Nancheng District Hongtu science and technology center. In the sun god's "Three Five Plan", the new building, upgrading hardware facilities is one of the important planning.
The sun god who is good at planning, implementation planning. From the release plan to the establishment of the building, only six months time, the sun god implementation of the three five plan, the determination and efficiency can be seen.
The sun god in the promotion of marketing headquarters office facilities at the same time, to build the national logistics and distribution center as well as thousands of stores across the country. The sun god into the excellent intelligence facilities, equipment, and promote the WMS warehouse management system and DPS sorting system smoothly synchronized on-line, to promote the comprehensive transformation and upgrading of logistics. At present, the sun god in the northeast, North China, central China, Southern China, East China, Southwest China, northwest of the seven major regions of the 9 cities and municipalities have established a total of 10 storage bases, an area of more than 20000 square meters, forming a nationwide logistics distribution network.
Also the sun god of all parts of the country store image were standardized and unified upgrade, whether it is small to the logo of the sun god, or large door or the internal settings, the sun god are with the size, color, materials, design and requirements, in order to achieve the purpose of unified standards. After the upgrade of the shop, not only on the appearance of the more "tall", and the identification of higher, internal design is also more in line with the needs of market development, by the dealer.
In the first half of 2015, the sun god launched new products; in April, the start of the Internet + mode, mobile terminal information application development; May, voice service navigation system upgrade; in June, the company upgraded the stage goal is completed, and the second half will be shooting launched business shaped like a public project, the rhythm of the start, multiple images of the company and product experience center. Today, the sun god, the planning measure, orderly and enhance core competitiveness, from quantitative change to qualitative change, upgrade the scale and pattern, and gradually move to the large enterprises.
In order to in the fierce competition in the market coups, enterprises need to gradually establish a set of scientific support sustained and stable development of enterprises management mode and a effectively adapt to the operating mechanism of the market demand and the external competitive environment, and forming a virtuous circle, encourage enterprises to achieve their strategic goals, establish a lasting competitive advantage.
Through reform and innovation, enterprises can break through the bottleneck, realize the transformation and sublimation, in the competition to maintain the advantages. The road to the change of the sun god, but also will affect more companies continue to break through the self, innovation and development, together to a new future. 3
(original title: the sun god determined to transform the new future)
Editor: small Shen
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