[CNDSN8 27] (commentator Xiao Xiao) this year, some direct selling companies out of direct marketing to do direct, engage in what the cross-border business, by many people in the industry questioned. I believe that direct selling enterprises is the direct selling enterprises, direct marketing companies should always keep in mind that they are a direct marketing business.

What is direct selling company? "Direct management Ordinance" is very clear. Direct selling refers to the direct selling companies to recruit direct sales, direct sales to the final consumer marketing products in the end to the end of the distribution of the product by the direct sales. Direct selling enterprises, refers to enterprises in accordance with the provisions of the "direct sales management Ordinance" approved to adopt direct sales approach to sell products. Since the implementation of direct selling regulations, in general, many direct selling companies can be carried out in accordance with the requirements of the country to carry out direct sales, the emergence of a number of good corporate direct sales norms. However, some direct selling enterprises but forget oneself is a direct selling enterprises, make up the so-called "cross-border operations, approved by the Ministry of Commerce of the direct product not good sales, and there with MLM engage in what is" pictures "," wine "," pension industry "," tourism ", even" Aviation ", in fact, is to engage in a disguised form of" fund raising ". Amway is widely recognized as the best direct selling enterprises, the turnover of nearly 30000000000 yuan a year, and these so-called cross-border operations of direct selling companies, claims to do 80000000000 performance. As long as a careful analysis, it will be clearly found that they are not a direct business, but a pyramid schemes illegal fund-raising company. In this regard, we can turn a blind eye?

Keep in mind that you are a direct selling enterprise, which is a very easy to do. But in front of the interests of the powerful, some enterprises to would have been easier to do things aside, in their view, the direct sales business license is a "amulet", so they stem from "sell mutton hang dog" thing. This practice is not enjoy popular support. Why? Reason 2: one is the direct selling enterprises "hang dog selling mutton" government will not allow the, direct selling enterprises mode of operation is a direct, "cross-border" to other areas. This is in violation of the direct selling regulations, is likely to occur illegal operation or suspected pyramid schemes. Secondly, from the current situation, the direct selling enterprises cross-border operations are in large, ranging from a few million, more than several hundred thousand dollars, some even millions of yuan. Finally, due to funding strand breaks may make hundreds of thousands of people lost his shirt, the consequences will be unimaginable. To this serious problem, there is no cause you enough attention, even some of the media industry for the clamoring, seriously interferes with the healthy development of the direct selling industry. Here you have to have criticized a direct selling enterprise, that is Nanjing midrib. Nanjing midrib direct sales business out in practice is not very ideal, it is estimated that truly belongs to direct plate sales throughout the year about five million, however, according to media reports, last year, their turnover reached 200 billion, showing their main performance is so-called cross-border operations. In cross-border operations process, Nanjing midrib repeatedly violate the rules involved in transmission, many times by the CCTV and other central and local media exposure, however, they remained unchanged, persist, in cross-border operations on the road more walk more far. I believe that if they continue to not change, sooner or later will be subject to severe sanctions laws and regulations.