2015-08-19 14:40
Luomai technology suspected of false propaganda, beyond the scope of illegal direct selling
CNDSN August 19 hearing (Xinhua) a looks like ordinary stainless steel cup, can make the ordinary water into essential small molecules, negative potential, high energy, alkalescent healthy water, really so magical? Reporter survey found, Beijing rolmex technology limited company suspected of false propaganda and beyond the scope of illegal direct selling.
PI cup can turn ordinary water into healthy water? Experts say this is speculation
Consumer Ms. Zhang to Xinhua reporter reflect, has recently been to her force pushing a Luomai PI cup. This cup, declared that "the big molecule, is the ordinary water potential, weak acid conversion for small molecules, alkalescent, negative potential, and contains negative ion and 56 kinds of minerals and trace elements to send water", but her function of this cup to skepticism.
Reporters in Beijing Luomai Technology Co., Ltd. (hereinafter referred to as "Luomai"), see the official website, this claim to "high penetration, is a close to the environment inside the human body healthy water, can quickly remove the body of waste acid and free radical, promote the body's metabolism, conditioning the environment, non-toxic and harmless to the human body" cup, price of 398 yuan.
Ms. Zhang said: "compared to similar cup, Luomai PI cup is the price expensive 4-8 times and a cup can to ordinary water into the healthy water, sounds a bit tricky."
According to reporters found that access, national health plan planning office in published on 1 October 2013 "relates to drinking water hygiene and safety products, tag specification management norms" the provisions of Article 6, wading product labels and instructions shall be marked explicitly or implicitly with the effect of disease prevention and control; shall not be labeled acidic water, alkaline water "," water "activation," small molecules of water, functional water, energy water, oxygen rich water content.
Beijing Association for the protection of health of healthy drinking water Professional Committee President Feihong told reporters that by a cup will be ordinary water becomes close to the environment inside the human body healthy water argument is speculation, at present, there is no evidence in our country. "Human under the condition of high temperature and high humidity supplement every day 4.5 liters of water (including water diet) can be achieved by promoting metabolism of human body, and the role of conditioning the environment."
Alleged false propaganda exaggerated product effectiveness
It is understood, Luomai from October 2007 to get direct selling license has been 8 years, as a veteran of the direct selling company, even after many rectification, Luomai still has a can not avoid the problem. "Beijing rolmex", "direct marketing" and other key words in Baidu search, content box shows "scam", "suspected of MLM checked", pyramid model checked "multiple links.
In some official website, a "anti brain suit" and "nutrition puzzle suit" eye-catching advertising. According to its introduction, the main ingredients of the product were solid beverage of PS + lutein, some lycopene soft capsule and PS+DHA solid beverage, spirulina, in the main column. The former shows: "improve cognitive ability, especially the recognition, learning, memory ability; improve Alzheimer's disease; prevention and treatment of depression; relieve mental stress and physical fatigue; anti-oxidation, anti-aging; protect the eyes; balanced nutrition, adding nutrients the human body needs pigment; prevent the three symptoms, prevention and treatment of arteriosclerosis". The latter display: "to promote brain development, improve learning ability, enhance memory and attention; balanced nutrition, supplemented with essential nutrients for young people". Two product price is 3980 yuan.
In this regard, the Beijing Yida law firm of Tao Feng lawyers said, "first of all, to improve the cognitive ability especially recognition, learning, memory ability belongs to" advertisement law "Article 18, paragraph said efficacy and safety assertions or promises; second, improve symptoms related to package including depression, three symptoms are involved in disease prevention, in violation of the relevant provisions of the advertisement law; third, teenagers growth essential nutrients prime and 'may not be claimed or implied commercial advertising for the protection of health necessary' provisions contrary, is illegal."
At the same time, the "health food management approach," the fourth provisions of the fourth paragraph: "labels, brochures and advertising shall not publicize the efficacy." Twenty-third provisions of the health food labels, brochures and advertising content must be true, in line with the quality requirements of the product; not a hint of the disease can be cured.
Variety of products without record sales
Ministry of Commerce of the direct selling industry management information system show that Luomai as approved in direct marketing catalog a total of 4 class 43 kinds of products, including 11 kinds of health food, cleaning supplies for 2 kinds, small kitchen class two, cosmetics 28. But the reporter found that the sale of the product is far beyond the approval of the approved directory.
The health care products as an example, rolmex official website in the sale of a total of 15 kinds of health care products, health care products and record in the Ministry of Commerce of only 11. Among them, the "anti brain suit", "puzzle nutrition set", "Luomai husk chitosan capsule" and "Lemin health gift box", "Xin male health package is not in the information recording.
In addition, the reporter found that in the approved product catalog, unable to find Luo Maili "gold life" series of baclofen brand baclofen capsule of the relevant information.
In this regard, Luomai products center responsible person, "several of the products listed in the, is the declaration, declare the relevant departments are meeting, is still unable to determine the declaration process".
Is the product in the approval of the approval of the market for sale? China marketing expert committee expert Ouyang article said, the Ministry of Commerce, the State Administration for Industry and Commerce in 2005 seventy-second, noted that, according to the "direct management Ordinance," the provisions of the second, direct sales companies through direct sales of products, must be reported to the Ministry of Commerce approved and filed. "If there is a part of the product in the Ministry of Commerce direct industry information system query is not, it shows that this part of the product is not approved in the Ministry of Commerce, and therefore is not a direct product, can not be sold through direct sales." 3
(original title: Luomai technology suspected of false propaganda, beyond the scope of illegal direct selling)
Zebian: Mito
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