2015-08-10 14:44
Special observation: infinitus why consumers ＂ultimate challenge＂
CNDSN August 10 news] (observer) Yixiu as China's three major direct selling enterprises unlimited, 2014 to 165 billion yuan of the performance leader in the industry. Body of industry leaders, not only failed to set an example, but frequently occur significant adverse events, so that consumers suffer, severe damage to the brand image of their own. The lack of management, the mechanism of incomplete, so that its business model has thus suffered more people questioned. In the face of many voices of doubt, is the performance of light seems to be beyond the consumer "limit".
"Ultra limit" operation, unlimited salary system recruit salespeople illegal and low threshold
A data display in the internal unlimited, unlimited composite bonuses, allowing the bonuses at the same time. In the unlimited bonus plan, there are nine bonus plan involves the direct sales performance royalty, the first for the retail profit 20% (to enjoy discount for products), the second for 10% discount sales (monthly performance and 1, 000 points 10% deduct a percentage from a sum of money).
According to this bonus plan, when salespeople is to achieve a certain level, people will be more than 30% percentage points. And this alleged violation of the direct sales management Ordinance, the total amount of compensation shall not exceed 30% of the direct sales of products to consumers, the product of the. It is such "humble and low low entry threshold setting, driving high compound commission system, unlimited in recent years fly as" growth ". The direct selling in China "published data display, 2012 unlimited to 10.5 billion yuan in performance to become second only to Amway, perfect China the third largest direct selling enterprises.
Especially to lower the threshold of unlimited recruit salespeople, namely, one step can become direct sellers, in accordance with Article 16 of the "direct management Ordinance" clearly stipulates: "not with the direct sale enterprise or its branch office signed sales contract and shall not in any way engaged in direct sales activities"; Article 18 provisions: "direct selling enterprises should to plan to recruit salespeople for vocational training and examination, examination qualified by direct selling enterprises issued certificate of door-to-door salesman. No person shall engage in direct selling activities without obtaining the certificate of direct selling ". Obviously, is a serious breach of the relevant rules. But at the same time and other frequently one-time out thousands of yuan to buy the product introduction of direct selling enterprises compared, unlimited 449 yuan do card costs, greatly reducing the threshold to do card, for salespeople to rapidly develop new "partners", want to get more, you need to continue to develop new, bigger market, high performance and ensure the team of balanced performance.
Products are "limit", infinitus products frequently traced to the violation of consumer rights
Believe there are many consumers in the infinitus products information on the internal see, unlimited exaggerate the efficacy of products, even also can cure all diseases, data lists more than 100 examples, cardiovascular, respiratory, nervous, urinary, endocrine, blood system diseases are treatable. Today, many companies take a fancy to health care products market this piece of cake, making health care products market surging, and the current health food of high profits, many enterprises to get involved in this field. This phenomenon is brought about by the emergence of a variety of market is not legitimate, not standardized advertising phenomenon.
Now some companies always want to play "edge ball", to exaggerate the efficacy of propaganda and false propaganda their products in the product description, confusion and mislead consumers, the patients are really put their hopes in the treatment of health care products, delay the best time for treatment. Infinitus products are exposed to the internal information that can cure "diseases" suspected of serious violations. Not only that, the infinitus products almost all over the Chinese more, there have been consumer complaints referred to in the unlimited bottled health care products, unexpectedly found a cigarette, and there is evidence for the photos. Consumers also said in an oral liquid, unexpectedly also drink "as big as cockroaches worms", lead to severe discomfort body of consumers. Even more difficult to understand is that the company in the event of similar events, or refused to recognize, or ignore. In terms of the promotion of products or product quality, create unlimited is not on the surface glossy, light from the false propaganda product and product quality inferior two aspects, unlimited seems very hard to consumers a satisfactory answer. It is because of the money is difficult to resist the temptation, fraud on the infinitus products publicity, and publicity staff to mislead, many patients for a delay for a condition, it is difficult to imagine, unlimited in the aftermarket products such a consumer disappointed, then in fulfilling the social responsibility can form in such as a??
"No limit" disguised pyramid, infinitus across the provinces had accused of alleged pyramid scheme
March 8, 2013, a title for the "unlimited" Shandong without direct distribution rights alleged MLM "reports, caused widespread concern in the community. Many family harmony is "unlimited" destruction of readers call newspaper Tongsu encounter, "unlimited" brainwashing methods and process of the reduction. But this is just a beginning, there have been reports that the unlimited had in Yunnan, Shandong, Hebei three suspected pyramid selling the Hype: customer only 498 yuan more than the "unlimited" consumer products, can have "unlimited" all products of a global franchise become "unlimited" dealers ". Dealer according to sales performance can be 1000 yuan, 4000 yuan, 6000 yuan, 10000 yuan, 2% yuan to get the corresponding sales discount 4%, 6%, 8%, 2000, 10%. "10000 yuan or more, 'the dealer' always enjoy 10% discount." In addition, unlimited propaganda personnel actively encourage participants to engage in the development of the assembly line, the multi-level payment be completely bared there and then. In accordance with the provisions of Article 7 of the 2005 promulgated the "Regulations on Prohibition of pyramid selling," the organizers or operators through the development of staff, development staff pay costs or to purchase goods and so on disguised to pay the fee, made by adding or development of other people to join the qualification, Mou take belongs to the pyramid selling illegal benefits ". Had informed sources claimed, "unlimited" although the surface conforms to the provisions of Article 24 of the "Regulations on Prohibition of pyramid selling", but secretly the but illegal in accordance with individual cumulative turnover of payment, which is actually a disguised pyramid schemes.
And for the "unlimited" refers to the MLM, experts said, "unlimited" reason to such rapid development lies in its marketing means the upgraded variants. Previous MLM, often people will be pulled to the off-site restriction of personal liberty, and brainwashed, and now the Internet disguised pyramid schemes means and methods is becoming more and more "humane", let the victim in imperceptible in voluntary in, deeper finally unable to extricate themselves. 3
Editor: Wan Wan
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