[CNDSN8 6] (Southern Metropolis Daily) to hold the consumer can not go around our marketing staff directly to Amway, the bottom line, with the traditional "people's network" gene of the world's largest direct selling companies Amway, also had to start the transformation of the internet. According to the latest disclosure of Amway Greater China region strategy, the future of the company's sales center in China will be transformed into the line O2O experience center, and the previous spread of Amway micro shop in August 2nd has officially announced the start, is expected in September will be officially launched, the goal is to open a micro shop for each marketing staff. Nandu reporter learned that, as of now, Amway has started to prepare 10 micro channel platform and 11 APP applications, in order to transform the original direct system, so that the company fully integrated into the mobile social networking.

Amway micro shop: minor business model

Amway will get involved in the micro store message in the industry has been circulating for more than a month, although the company has always insisted that it is not so fast, but the speed of the rumors to deliver faster than expected.

August 2nd, Amway released its 2025 strategy in Guangzhou, announced the next 10 years strategic objectives. On the same day, Yan Zhirong, President of Amway Greater China, announced the official launch of the marketing staff mobile studio. "This is a unified design and development of the Amway Corp and to provide the background operation of the marketing personnel mobile studio, similar to each marketing staff to run a micro shop. These micro stores will integrate micro channel ecosystem, with the existing 'Amway cloud services' micro channel service number, Amway digital port APP and other mobile channels, along with its line of home delivery system, together constitute a Amway mobile social networking business platform. Through these three mobile terminals of any one channel, can be achieved online purchase, membership management, marketing staff can be achieved through these channels of mobile product sales, customer service, business management."

"The mobile social business platform is still in a phase of testing the water, Amway is currently only open to a certain level of marketing staff to join." Amway Greater China area, vice president of the market, Yu said, their goal is to open all the Amway marketing staff before the end of the year is expected to join. In accordance with the above approach, Amway is the business that will be all the original need to be completed online, through the form of micro shop moved online, and no longer need to advance inventory, this model is also more close to the current in the field of consumer goods, is South Korea, green and other brands of enterprises are optimistic about the small business model.

However, the reporter noted that, as a veteran direct selling companies, Amway in the conference day, in the layout of the store and the value of the direct relationship between the role of the direct selling agent.