2015-08-05 14:17
＂Internet + rebate＂ popular pull the head hit edge ball like MLM
CNDSN August 5 news (reporter Shen Jie) recently, the station received the letter friends, put forward many rebate network requirements for registered members invite friends into to rebate, if friends in the designated site of consumption will be able to take the high commission, reap the dividends is able to get rich, lying in the house to make money. This station reporter based on feedback from users, launched an investigation, found that the current many rebate network advertised the regular site, the actual surface to pull the head, the consumption multiplier principle to confuse users to join them. Some rebate network requires users to fill in the real name and identity card number to join; even some rebate network pull users in a rebate group, non-stop to new users do "training". Obviously, "Internet + rebate" is "deviant", into the mlm.
The consumer can get rich, known as "puerile" is the development of offline
The reporter opens today's more popular several rebate network, such as poly noble, rebate network, meters off the network, these sites have in common is in registered users will get a link through the link can invite friends to join, inviting can get a certain amount of reward. That is to say, the registered user does not need to spend their own, as long as widening friends register and consumption through the rebate site, you can get a cash income. The amount of reward from 10 yuan to several hundred dollars, a call to Hui network site known as each invite a friend up to 200 yuan reward, each invite a friend successfully registered, the friends get the rebate, users can get more than 2.5 yuan bonus. Although these sites are not the true meaning of the pyramid schemes, but in the way is already a typical pyramid schemes, can be described as a disguised form of pyramid schemes, but did not pay the entry fee.
The reporters found that the core of the rebate site and buy site is preferential, preferential buy site is greater than the rebate site, but the group buys a website foothold in the site itself, and released the group purchase commodity, the transaction process is to buy the site to complete. While the rebate site for consumers and businesses just a channel, flow and capital transactions are normal buyer seller online shopping process. From outside the capital flow is not through the rebate site, from the merchant to obtain royalty on the success of the transaction. Therefore, based on the rebate website must be attached to electronic business website. And as to the quality of goods, because the rebate website to buy goods not "specials", but with the daily sales amounts, so that there is no difference in quality. Therefore, the rebate site can be said to rely on "puerile" pattern of profit. As for the choice of businesses and commodities, because of the small profits and quick turnover, the rebate sites upstream of businesses and products provide directly affect the downstream consumer purchase decision and user stickiness, so often the rebate site in order to survive tend to precede the consumers make more professional selection.
Concealment, rebate network edge to avoid MLM.
Today, with the combination of pyramid schemes and the Internet more closely, some MLM organizations hire foreign servers to establish Internet sites, the use of the network as a platform for the development of personnel, through online banking electronic payment, so that its marketing activities from personnel recruitment, introduction, product sales, payment and other aspects of the network to achieve the cost of illegal activities lower, faster and more widely spread. And with the acceleration of information technology and rebate network MLM organizations more closely, the level of division of labor is more clear, showing a professional, high Zhihua characteristics. A number of years engaged in MLM backbone molecular, although the repeated strikes, still do not repent, lead the "offline" team, overall "anchored" to the new company, to continue to engage in direct selling activities. At the same time, there are a high degree of academic staff specializing in the design of pyramid schemes, for the organization to provide network technical support and services.
In addition, the rebate network to "consumer rebate" shopping "debt" as a pretext, promised high returns. By the level of development of members, a huge commission to obtain illegal interests. Its operation mode is in the country to recruit online shop, the store as an agent or to join the shop, form a chain member shop. People after the agency a certain amount of consumption, can become a member and store daily rebate, sources of headquarters of the rebate is actually stores to the store to pay the Commission. It is because of the rebate site is "puerile" profit model, relying on their rebate website business. But their big price war, already did not have how many percentage returned to the rebate site, the rebate sites upstream of cooperation has caused great difficulties. And attract consumers to become members and produce a sticky downstream audience training, it involves long-term operations and investment, may not be immediate. Therefore, the rebate site metamorphosed into MLM website, and the discount rebate banner marketing activities of the MLM website, they generate and development actually and many scams have no essential difference: quick, quick enrichment is rebates MLM network underlying motives. In fact, the so-called formal rebate network don't necessarily have to be safe, some rebate site leaders know marketing definition, in order to avoid the MLM suspicion, they in the promotion of pull the head to earn popularity, in the consumer learning direct sales model and does not charge entry fees, nature is not defined as a pyramid scheme, the drill laws of neutral is bound to attract more danger.
The lack of legal supervision, rebate network to engage in pyramid schemes "behoove"
Regardless of the mode of operation or the audit mechanism, rebate nets are "pyramid" and difficult to take off the involvement, not to mention frequent fraud, the rebate is difficult to mention now practical problems. And based on this model, the vast majority of users are losers, rebate nets have their own interests and will not suffer a loss, which is the rebate network for disguised pyramid schemes and the indifferent behavior, in the face of the temptation of money, the rebate network apparently did not withstand test, the prospects are grim. But the most important is the electronic commerce is also a lack of effective supervision, apart from a few large B2C website, at present network on many sites is not within the scope of regulation, it also gives some swindlers website an opportunity. Part of the electronic commerce website responsible person said, and now the Internet is still in a state of self-discipline, it can be said is a legal vacuum, and rebate site in recent years before the rise of originally to obtain the network a commission merchant in the form of survival, but there is no explicit laws and regulations for this new business model norms.
Currently, the Internet has no special crackdown on pyramid schemes regulations, but only in accordance with the provisions of Article 7 of the "Regulations on Prohibition of pyramid selling", MLM in China mainly "pull the head", "cheat entry fee", and "team payment" three forms. The so-called pull the head, is refers to the organizers or operators through the development of staff, who asked to be the development of the development of other people to join, and on development of personnel for the number of development personnel directly or indirectly rolling is on the basis of the calculation and payment of remuneration, including incentives and other economic benefits, to seek illegal interests. The so-called cheat entry fee, is refers to the organizers or operators through the development of staff, development staff pay costs or to subscription products, and other means to pay the fees in disguise, to seek illegal interests. The so-called team capitation, refers to is the organizers or operators through the development of staff, who asked to be the development of the development of other people to join, and formed a superior subordinate relationship, and the following line sales performance is on the basis of the calculation and payment of remuneration line, in order to seek illegal interests. Therefore, to improve the relevant laws of the Internet is to determine whether the Internet is worthy of trust. 3
Editor: small G
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