2016-12-12 16:59
China's health food market satisfaction is low only 30% consumer satisfaction
Behind the health care market chaos
[direct reporting network Beijing December 12th news] (Southern Network) simply from the demand point of view, China's nutrition and health food industry market, more than 1/4 of the total number of the global market. 2011, China's population accounted for more than 60 years of age accounted for 13.3%, in 2020 accounted for 16%, is expected to reach 17.5% in 2015." In December 11th, the reporter learned from the Guangdong Provincial Association of marketing division sponsored the 2016 Guangdong nutrition and health food marketing forum, with China's accelerating process of aging, and the people of health, health awareness enhancement, nutrition and health food industry scale "surge", is expected to reach 3 trillion and 200 billion yuan in 2016. Chinese balance prediction method founder Jiang Jiancai pointed out that China has a huge market, but the Chinese health industry development started late, the market is far from saturation, also did not form a "brand monopoly" pattern, "this is a strategic opportunity for the trend of the industry."
Health care products industry to maintain high speed but low consumption satisfaction
According to reports, the forum to embrace health to create happiness as the theme, the participating experts and scholars and the industry to discuss the current development of China's major health industry opportunities, and the existence of problems, marketing strategies, etc.. The participants include national preventive medicine and public health experts famous professor Xiao Binquan, vice president of entrepreneurship education, South China University of Technology president of the Guangdong Association of marketing division Liu Zhichao, Dean and professor of Guangdong Province modern health industry research institute Zhang Yong, Guangdong Peizheng College School of management Dean, Professor, doctoral tutor Ren Junsheng. On the same day, in the event, red Wei Kang International Group Limited by Share Ltd also donated funds to the Guangdong province old love foundation.
The experts at the forum, people can through the food supplement, rely on the nutrition intervention effect, control or reduce the risk of chronic diseases, to maintain and promote health, and reduce medical expenses, improve human health. Therefore, the development of "nutrition and health food industry is our country cope with medical expenses overdraft and chronic disease" blowout "market and industrialization measures is the developed countries in the world generally attaches great importance to people's livelihood and sunrise industry.
Zhang Yong, director of the Institute of modern health industry in Guangdong Province, said that in recent years China's nutrition and health care products to maintain rapid growth, in 2015 Chinese health food sales growth of 12.7%, while the United States grew by only 4.6%; from the global market in Asia last year, health food sales growth of 39.9%, while only 8.3% growth in North america.
This means that the future of China and Asia market health food market potential is huge. According to the survey, more and more Chinese consumption of health care products, more than a week to eat more than 23% of vitamin minerals, for their own
This means that the future of China and Asia market health food market potential is huge. According to the survey, more and more Chinese food and health food consumers, more than a week to eat more than 23% of vitamin minerals, for their own situation to supplement vitamin mineral accounted for 11%." Zhang Yongru is saying.
However, the experts also suggested that China's consumer health food to understand the degree is not high, the overall market for health food satisfaction is low. According to reports, according to the Consumer Association earlier this year to do a survey showed that nearly 70% of consumers do not understand health food, consumers on the domestic health food market overall satisfaction is not high. About 70% of consumers on the domestic health food market overall evaluation is not satisfied, satisfaction is only 30%.
In terms of consumer spending, over half of consumers to buy health food monthly expenses of not more than 300 yuan. More than half of the respondents do not exceed 300 yuan per month, about 20% of the respondents do not exceed 500 yuan per month, about 10% of the respondents monthly spending no more than 1000 yuan.
Access to lower the threshold, the competitive advantage of enterprises gradually established
Reporter was informed that the domestic health food market demand is strong, attracting many companies to enter, the competition is fierce. According to Huang Zhiwei, chairman of Limited by Share Ltd red Wei Kang International Group said, "the legal status of the revised draft food safety law" on health food clear, also broke the eighteen years of the implementation of the administrative examination and approval system, access to lower the threshold, it is attracting many capital to enter.
But he also warned that countries reduce access, while weakening the veteran enterprises has both a competitive advantage, but also promote their competition must improve the technology and service capabilities; for new entrants, facing the market test of wisdom, not risk will inevitably doom with broken halberds defeat. "Whether it is the old brand or the new generation must take a look at the development trend of the industry, to re-examine the market opportunities, identify investment risks, re build a new marketing system can be invincible."
|