2016-07-28 17:04

 

Micro plastic products with hyaluronic acid market turmoil spread ten times

 

Direct reporting network in Beijing in July 28th (China Economic Net) micro plastic surgery in the summer heat wave, many college students in the holiday to join the micro plastic army. For a time, such as the plastic surgery hospital, Lai yimei'er hot degree no less than other popular restaurant time shopping center position. Beijing Daily reporter survey found that injection of hyaluronic acid is plastic items in the students' pursuit of one of the items, but the current market situation is many varieties, the price of anarchy, the same product price difference of more than ten times. Thousand yuan from hyaluronic acid in cosmetic App and private network sales price even as low as one hundred yuan.
Through the thermal frequency keywords buyout, hyaluronic acid site search, Beijing new era Evercare Medical Institute, Beijing Lido beauty hospital, Beijing Lai beauty hospital is listed in the front. Beijing new age Evercare Medical Institute of keywords include price, marked advertisement for hyaluronic acid price list; Beijing Lido beauty hospital will lock the role of hyaluronic acid in the age of rapid reversal of the skin, the advertisement for "30 minutes to wake up skin vitality"; Beijing Lai medical hairdressing hospital emphasis on hyaluronic acid of shaping, "genuine hyaluronic acid inverse age shaping."
Click to enter the site, you can quickly communicate with customer service, the customer service has no slot scheduling, 24 hour rotation, as long as there is a customer to ask questions, the customer can back for seconds. Beauty agency customer service consulting, answer almost all of the problems associated with medical beauty. They are good at to "let's chat, most willing to patiently answer customer questions, especially when the customer concerns, service generally does not rush to recommend their products, will be more patiently tell the customer after several rounds of comparison and choose.
In some degree, customer service for beauty institutions become very important, as long as they can smash the Interrogator's psychological line of defense, through many rounds of "soft" offensive will attract customers to shop can obtain deduct a percentage from a sum of money. Customer service for medical beauty products and services introduced familiar.
Beijing Daily reporter asked about the market of hyaluronic acid injection and happy to hospital doctors, the agency at present brand of hyaluronic acid mainly for Yi Wan, sea micro, Swiss Blue and Ai Liwei, price respectively is 2980 yuan / branch, 3999 yuan / branch, 6880 yuan / branch, 7880 yuan / support. Injection to the store only to pay the cost of the purchase of products, no injection fees, etc..
Lido orthopedic consultation appointment consultant is introduced, the main domestic brands of hyaluronic acid to sea micro and Aifulai, import brand Yi Wan, Swiss Blue, Ai Liwei, Qiao Yadeng etc.. Costs from 3000 yuan to 10 thousand yuan or so, an injection of only to pay the cost of the product, there is no charge.
Compared to the line beauty institutions high price, low price online App sales of hyaluronic acid to scary. Beijing Daily reporter from a long-term sales network of hyaluronic acid sources to understand, beauty institutions price up to 6000 yuan Swiss Blue can only spend 480 yuan to buy, if purchase price of more than 10 can be lower, each branch only 380 yuan. Yi Wan can do the same price only 500 yuan, 10 more than the price of 380 yuan. In Yue beauty app, a Beijing Kai Runting (options) medical beauty hospital gives sea micro price of 511 yuan / branch to the designated medical institutions for injection.
Hot market, price differences are enormous, in addition to the summer promotion to the brand spread, independent pricing has become the beauty market norm, as the price level mainly lies in the level of a doctor.
According to the related personnel Evercare, expensive hyaluronic acid is mainly hospital medical data is strong, emer not intern, don't have no work experience, to five years more than the doctor, the doctors here are more than a decade of clinical experience of doctors injected. Hyaluronic acid injections generally only charge the purchase cost of hyaluronic acid is reflected in the price, mainly reflected in the doctor who. Beijing Lido beauty hospital sources said, each sales hyaluronic acid products, different prices is mainly experts have different. "Good experts can use the least amount to achieve the maximum effect, but some doctors use drugs on the comparison, this and personal habits and experience a great relationship."
Wholesale price is very low
Micro plastic hot summer is very high, some beauty institutions need to make an appointment, arranging. Evercare relevant staff introduction, injection of hyaluronic acid young girl many, sometimes from morning to night uninterrupted, doctors don't even have time to eat.
However, in the high price of beauty hyaluronic acid, the doctor qualification is just one aspect but not a major factor. In fact, the original price is very low in hyaluronic acid. The sea micro as example, uneven in the price of beauty institutions, in the investigation of Ibero American Dole, Lai and Yixing sea micro price for 3744 yuan, 4980 yuan and 2980 yuan.
After many survey asked Beijing business newspaper reporter learned that, sea micro manufacturer from Guangzhou AI a biological technology Co., Ltd., the company is Shanghai Haohai Biological Technology Co., Ltd. was founded in Guangzhou sales company. Kai Runting (former Beijing, Lai medical beauty hospital purchase medical options) are for sea creatures. Haohai biological sea micro products in Beijing area manager said that in not invoice, sea micro single price is 450 yuan, if the FCL (60) for the purchase of the 420 yuan / branch. "Lai medical etc. will be here to take the goods, they take the price of the goods is cheaper than you 10 yuan or so. After all, they are large chain of institutions, purchase quantity but also a little bit more."
Beijing Dingchen medicine management consultation center is responsible for Shi lichen said to hyaluronic acid as the representative of the medical beauty products priced by the market can also be said that from the merchant pricing, national policies do not interfere, it has become the industry default rules. Insiders, who asked not to be named, told the Beijing Daily reporter, a friend of his production of hyaluronic acid, take the price of the goods is only 120 yuan, went on sale price thousand yuan.
Lack of supervision
Medical beauty industry is the field of low frequency vertical consumption, the biggest feature is that it has both medical properties, and consumer goods, the need to fuse the emotional consumer psychological attributes, the industry is mostly dominated by the female market. According to the relevant estimates, the United States and the United States industrial compound growth rate will increase by 3 percentage points to 16.7%, in 2019 will become a trillion market.
Faced with such a large market, Suning universal, science has conducted a strategic layout. However, the current market development is relatively extensive, plastic surgery to a large number of cases occur each year. Although hyaluronic acid belongs to low risk of micro whole, but also because many false hyaluronic acid injection lead to blindness, paralysis, swelling and other events.
State Food and Drug Administration issued a notice in 2013, said, used to assist ophthalmic surgical products, surgical procedures and anti adhesion products, filled with increased tissue volume and other products, in accordance with the management of medical equipment.
Medical cosmetic surgery in the use of sodium hyaluronate products in accordance with the medical device management of production and operation of such products shall obtain the relevant qualifications. Medical cosmetology institutions at the time of purchase of the product should be from obtain a permit for the medical device production enterprise production enterprise or obtain a permit for the medical device business enterprises to purchase qualified products and verify that the product certificate.
That is to say, hyaluronic acid production enterprises have the clear quality requirements and regulators, but sales, hyaluronic acid injection beauty institutions no too many restrictions.
It is understood that, at present, the United States and the hospital doctor of traditional Chinese medicine hospital, doctors did not verify the channel, the drug is also difficult to distinguish between true and false. Health department only regular hospital supervision, illegal studio, beauty salons, no supervision, industry and commerce departments have no audit authority. Starting in 2015, the country has strengthened the supervision of the medical industry in the United states. However, too many illegal organizations, too subtle, the operation is a great hidden danger, the consumer's life and safety can not be guaranteed.
A senior plastic industry experts said, do medical beauty must choose to have a license for medical cosmetology institutions the practice of medical institutions, medical cosmetology institutions many appearance looked very grade, there is no qualification, consumers in the choice of must be more careful.
The choice of products, the experts said that hyaluronic acid belongs to medical equipment, proper medical device registration certificate, whether it is domestic or imported products must conform to the relevant standards. As of now, the State Food and Drug Administration approved a total of 13 kinds of hyaluronic acid products. Imported brands for Swiss Blue No. 2, Yi Wan, Ai Liwei, Joe Jaden 4. Domestic brands for run - Bai Yan, sea micro, Yan Shu, EME (Yi Mei), Bonnie, Aifulai, Si Li, Singfiller (Yan Fei listening) and skin beauty board 9.
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.