Direct reporting network in Beijing in July 14th (Xi'an daily), it is understood that the city is currently a total of 20 health food production enterprises, more than 4000 operating companies. 20 manufacturing enterprises to obtain permits the production of a variety of 109. It covers 27 class and function of health food, there are weight loss, relieving physical fatigue, enhance immunity, hypolipidemic, hypoglycemic, helping to reduce the blood pressure and pass, improve sleep, antioxidant function etc.. In order to increase the supervision of health food, food and Drug Administration in recent years to regulate health food business licensing procedures, strict licensing standards. In order to regulate the behavior of its business, the health care products production and operation of enterprises to conduct an annual inspection, the inspection of the problem of the deadline for rectification. While continuing to strengthen the health food inspection efforts, 2015 years so far, the city has dealt with all kinds of health care products illegal violation of administrative penalty cases, 134, 8 cases involving criminal, criminal detention of 20 people, approved the arrest of five people, to protect the legitimate rights and interests of the people.

False propaganda of health care products still exist

Nevertheless, lvjiang, director of the Municipal Food and drug supervision and Management Bureau said, health products exaggerated false propaganda still existed, some unscrupulous operators for the pursuit of high profits, illegal propaganda effect, induced and deceive consumers, especially in the elderly and in patients with guile and seduction. For example, some wine called "health wine", and declared that the health and virility. Biscuits declared that stomach; nominal drink functional beverages, can be refreshing. There are a number of health care products, disinfection products, such as the claim of a variety of health and prevention functions. Such as health care plaster claimed strong gluten Zhuanggu, health care pillow claim treatment of insomnia, skin disinfectant spray claimed that the prevention of sexually transmitted diseases, water purifier says so on preventing and curing disease.

Subject to the provisions of the "food safety law" and "health food registration management approach", the health food is a suitable specific food groups, can regulate the function of the body, not to the treatment of diseases for the purpose, on the human body does not produce acute, sub acute or chronic hazards of food. The label or manual of health care products shall not be involved in disease prevention, treatment, and should be declared "this product can not replace drugs". But in real life, health food illegal to add drugs but repeated. "Health food health function, mainly to the human body's physiological function of regulation, disease prevention and treatment will not produce an immediate effect. Approved by the registration of health food formulations are fixed, the products are required to carry out the safety and efficacy of the test evaluation. But some unscrupulous companies to high profits willing to take risks, not according to the approved registration formula production, in the health food illegal drugs added, some health care products not only can not for a human body to health care function, instead of the human body is hurt. " Secretary Lv Qiang said.

Conference marketing staged sales of new tricks

Lvjiang said that with the rapid development of social economy, health food enterprises sales forms and means to change very soon, in addition to the traditional "storefront" sales, is derived from the conference marketing, emotion marketing "," experiential marketing ", media marketing, direct marketing, such as a variety of sales, which the conference marketing problems are more prominent.

The conference marketing is a way of marketing businesses to consumers face-to-face sales products, this type of marketing although the current laws and regulations do not have explicitly rejected, but market is a problem more and difficult to monitor the marketing methods. Some businesses tend to use the meeting to face the advantages of advertising, organizing illegal conference marketing, mainly false exaggerated propaganda to deceive the elderly to buy health food at high prices. Businesses are often hit a shot for a place, every morning before work on the end of the also don't sell products, let old people to leave a telephone number and address that, after send someone door-to-door, mobility and concealment are very strong, to law enforcement officers to investigate and collect evidence, in a timely manner to bring a certain degree of difficulty.

Municipal Food and drug supervision and Management Bureau reminded the vast number of consumers, if meet the businessman exaggerated false propaganda, or buy to dubious health products can always call 12331 complaint calls, the phone open 24 hours, municipal food and drug supervision and Management Bureau will also complain about each report information timely investigation and handling, and to protect the safety of people food.

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