Beijing July 13th news (Network) in the Association recently released a survey report on the consumer awareness of health food, nearly 70% of consumers for health food is not enough to understand". In addition, businesses false propaganda, consumers do not understand the degree of health food is the main reason for the blind to buy health care products.

Reporters yesterday from Tianjin City Consumers Association was informed that Consumers Association recently released the "health food consumer perception questionnaire survey report" (hereinafter referred to as the "investigation report"), nearly 70% of consumers for health food "don't know". In addition, businesses false propaganda, consumers do not understand the degree of health food is the main reason for the blind to buy health care products.

The investigation report said that only about three percent of consumers think themselves on health food "very well" and "understanding", nearly 70% of consumers of health food "probably understand" "don't know" and "don't know". Consumers access to health food information channels mainly from the television advertising and the network, the proportion was 69.87% and 62.61%.

In the evaluation of health care products, the survey report shows that about 70% of consumers on the overall evaluation of the domestic health food market is not satisfied, 40.98% of consumers prefer foreign health food.

In addition, CaseTrust departments found in daily complaints, medicine and health care products, complaints mostly to older consumers, related complaints presented the following characteristics: older consumers of health care products concept and efficacy lack the most basic understanding and judgment, most listen to sales personnel to explain; merchant to sell health care products in a variety of ways, such as "donated medicine" "free to send gifts" "free draw trial" "doctors consultation" and "free travel" "expert lectures", some illegal businessmen even through employed "nursery" means "their own experiences" to induce the elderly to buy health care products.

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