2016-05-06 15:33
Development status of health care products in direct selling industry in 2016
[direct network report, Beijing, May 6, news] (direct selling industry network Wei Shuangfeng) recently reported that Chinese tourists to Japan shopping, under the "black duty-free shops" recommend buy is called tonic fake health care products, tourists to return without the door. A lot of controversy has always been a focus of health care products. As add items of healthy nutrition for human, health care products market there has been a false, exaggerated publicity hit behavior, negative news continuously, health care market chaos clumps. What is more, the purchase of home sales of health care products lead to physical problems, this kind of news also occurs when. Here, a small series on the current situation of the direct sales of health care industry to express some views, only on behalf of the individual point of view.
Health care products market trends
Said: "according to the positive health news founder Wang Wang on China Health Care Association Shu indicate, health care products industry in China entered the across a prelude to the development of period, mark is one of health care products companies listed, the number gradually increased, has become a mainstream group, according to a report in the Beijing daily from the Main health products listing Corporation is a with its own health food and imported food and nutritional supplements sales revenue accounted for the company's overall operating income of more than 50% of the listing Corporation.
According to China's industrial information network in the past, the news: in 2013 the total output value of China's health care products industry is RMB yuan, the domestic health care products business sales revenue of $. 2014, China dietary supplement market size of about 100 billion yuan, an increase of 12%. According to statistics, the average annual growth rate of health care products for 10%-15%, sales from 260 billion yuan to 400 billion yuan expansion. And on the same period in the domestic health care products export amount: 15.37 billion yuan, amount of imports: 10.82 billion yuan two sets of data, 2015 domestic consumption of health care products market size of about 2198.53 billion yuan, compared to 2014, over the same period growth of 39.8%. " According to Bain forecast, the size of China's health care industry is expected to maintain an average annual growth rate of 4 over the next 8% years, to reach the scale of 126 billion 300 million yuan in 2018.
By the data, it is shown that the consumption of health care products market size increased year by year, also is in the continuous development of the economy, the more people willing to buy health food, even by the health care products to achieve the utility of chemists. So what is the development of health food market in the whole environment?
Prudent to buy health care products
Life will be able to hear the elderly to buy health care products cheated, not only to spend a higher money, even the quality of the health care products how to also unknown, the most will marketing approach to the marketing of health products, the deceived through the mostly elderly people in this vulnerable population. How to judge whether the health food can achieve the function of health care, which has become the most difficult to buy health care products. Some unscrupulous businessmen in the manufacturing and marketing of exaggeration, to bring adverse effects to the health care industry.
Not long ago in Hubei province carried out about the "Hubei Province food safety regulations (Draft)" grass-roots legislative hearings, the draft on the prohibition of the provisions of the meeting or lecture scene of health care products sales and special medicinal formula, more than statements have expressed different views. Some believe that shall be given a heavier punishment will pin is reasonable, and some think health care products will be eliminated and not is prohibited by the state of marketing mode shall be prohibited to no legal basis. There is also that "the sales approach is not the root of the problem." The government should grasp the product quality and safety from the source of production enterprises, while the industry should be consciously self-discipline, adhere to the bottom line.
Direct marketing network on the issue of health care products on the issue of the interview with a 90 pay, when asked whether the home will buy health care products. Fu told reporters: "the family of young people usually buy some health care products for the elderly, the hope that the family of the elderly in the daily maintenance of the body, but it is through the pharmacy to buy." "Those promotions nine out of ten streets are deceive the old money, I never believe that promotion products." The gentleman said. He felt that the purchase of health care products online is not reliable, but also will remind the elderly do not participate in such activities, such as selling this kind of activity, he is still rational think should not be used as a drug to use health care products.
In this, the direct sales industry network to remind you will sell is not necessarily false, but it is recommended to buy health care products or to buy through the formal channels, do not blindly believe in informal businesses to sell.
Strengthen supervision to help develop
Health care products as a product of the nature of the health care products, especially in the direct marketing process, may be on people's understanding of the purchase brought about. There will be enterprises in order to sell through the network hype products, some dealers will in the sales process in order to make more profit and twisted product function, can also lead to unscrupulous traders with fake and shoddy products drilled loopholes confuse consumers and so on situation.
To this end, the state and various provinces and cities will introduce appropriate measures to regulate the health care industry. In Tianjin City, for example: the recent introduction of the ten measures to strengthen the supervision of health food, some measures are as follows.
1 to strengthen daily supervision, to carry out the fight against health food four non special action, and actively carry out special rectification work.
2 to carry out health food supervision and sampling and security risks hidden investigation work.
3 implementation of quantitative classification management of health food production enterprises according to law.
4 according to the law in the health food production enterprises to carry out HACCP system pilot.
Above all, health care industry present situation is the "fraudulent" chaos in the vast market and also the doping, direct consequence is a violation of the rights and interests of consumers and health. Therefore, enterprises themselves to do product quality assurance, sales links transparent, to the health of consumers for profit basis, dealers have to abide by the professional ethics, not exaggerated product promotion, not involved in illegal pyramid selling; everyone to do regular business, guide the consumer to establish health care consciousness and put heart purchase health care products. To promote the development of health care market, make health products industry chaos gradually standardized. 3
(original title: durey Consulting: 2016 direct selling health products development)
Editor: Xiao Shen
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