2016-11-16 16:47
＂Astronomical＂ health care products is how to sell to the elderly?
[news] November 16th reporting network in Beijing (Sohu Health) 13 thousand yuan worth of "magnetic mattress", a play, night class "travel", "caring greetings sent in bursts"...... For the elderly to sell all sorts of tricks, why the elderly have become the "Tang"?
Drug dealers meet the old people's emotional just need"
A man named "CO sister" Ms. Shanghai, once in a variety show emotion, accusing his mother to buy health care products spent nearly three hundred thousand, almost the family living room into a health care products warehouse, even recognize yaofanzi as a son.
Mother and mother said: "when I was sick, I can only let his wife to take care of, drug dealers know that I was sick, I come to the hospital to take care of me, do not let my wife back and forth. He also told me that I would not let me too believe that the company's publicity, there are exaggerated ingredients. My heart moved ah!"
After the retirement of the elderly, there is a certain pension and savings, the basic material life is not a problem. But there is a strong feeling of loneliness. This is partly due to the children living in the fast pace of work, great pressure, no time and patience with my parents, but also talk more is to go straight, you can not fully understand the parents of the lonely heart. And the "dry" in this regard, the "dry" in this regard is very patient, thinking about the old man's psychological, and the old man talk about three or four hours do not bother not tired. The old people want to be satisfied with the warmth and care, psychological loss after retirement has been made up for.
Health care products activate the old people's "peripheral path"
In addition to the drug dealer to meet the elderly lack of emotion, health care products There is much fineness in itself. We can consider this: a lot of health care products publicity language in some of the young people it seems implausible, but why there are so many old people will be deceived? I carefully observed some health care products sales outlets, found that these health care products false propaganda language can be divided into the following categories:
Cure some chronic diseases quickly and give false hope and expectation to the old people
Prolong life, enhance physical fitness, to cater to the desire for the longevity of the elderly, but the fear of death.
Today's big promotion, do not buy a disadvantage to stimulate the typical Chinese style of "cheap" mentality
This community of more than and 200 people have been bought by people belonging to
Only wealthy people to eat such health care products - to stimulate the old man's vanity
When we make a decision, we will mobilize the brain in the rational thinking and emotion, when we use more emotional elements, it is the "peripheral path", and vice versa is the "central path". Scientific experiments made by psychologists show that people are often cheated by the excessive use of the "outer" path".
First of all, the old people see health care propaganda language, can heart (peripheral path began to play a role); followed by the salesperson cordial greetings, the old man is naturally warm; then, the salesman to give some to the elderly, the elderly have a "bargain" mentality. Aroused so much emotion, as long as the last event, even a "super" health care products can easily let them into the pit.
"Old children" can't really be a child.
Cheng's mother on the program to CO elder sister said: if you are good, I will not be angry, I will consider. But when you put my enemy, I will get angry! This is our family, but you are looking for the neighborhood, is to play 110, I did not face dignity! Cheng mother's words is very good for the elderly self esteem, harmony, companionship and other psychological needs.
Everyone has access to the psychological needs of others, which is particularly critical for the elderly. Especially after retirement, the change of social role, the need for self-esteem of older people more strongly. Children at this time do not dispute with their parents on the wrong, filial piety is the end result". That is the talking, who listened to liking it will be happy. Drug dealers is to do this, think the old man did not want to say the word of the elderly. At this point, as children may wish to "drug dealers" to learn about.
At the same time, as the elderly, should be scientific and healthy arrangements for their old age. To cultivate more interests and hobbies, and more positive attitude of the exchange of peers, the establishment of a normal social circle. Instead of passively waiting for someone to accompany, to meet their emotional needs, as they take the initiative to improve the quality of life. Have a good mind, than to eat any health care products for physical and mental health are more useful.
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