[straight news network Beijing on July 11 hearing (SAIC) administration for Industry and Commerce in 6 released annual report of the network market supervision (2015), the report shows the network shopping market overall growth rate is still maintained at a high level, but has been somewhat slow down. In addition, the quality of online shopping goods and false propaganda and other issues are more prominent, O2O living services complaints increased significantly.

According to the National Bureau of statistics 2015 national economy and social development statistical bulletin, the year 2015, the total retail sales of social consumer goods 300931 billion yuan, an increase of 10.7% over the previous year; online retail sales 38773 billion yuan in the, over the previous year growth of 33.3%, the growth rate than social total retail sales of consumer goods high 22.6 percentage points. Among them, the physical commodity online retail sales of 32424 yuan, an increase of 31.6%; non physical goods online retail sales of 6349 yuan, an increase of 42.4%. In the physical commodity online retail sales, eat, wear and use of goods increased by 40.8%, 21.4% and 36% respectively.

Network shopping market overall growth rate is still maintained at a high level, but has been somewhat slowed down, indicating that the explosive growth of online shopping market trend is slowing down, network shopping user scale overall slowdown, mobile online shopping is very popular. Market is from the amount of growth to the quality of upgrade to upgrade.

Online shopping complaints rise

2015, the national industrial and commercial and market regulatory authorities to accept online shopping complaints 14.58, an increase of 87.3%, compared with the end of 11th Five-Year, an increase of 77.67 times, for two consecutive years ranked first in the category of service complaints.

From the complaint, the quality of online shopping goods and false propaganda and other issues are more prominent. Consumer complaints focused on the issue: commodity quality, fake and shoddy products and false promotions, businessmen refused to perform "seven days no reason to return inconsistent with the provisions, physical and information, personal information being leaked, delay in delivery, logistics speed slow, damaged goods, etc..

The growth rate of the growth in the number of complaints of online shopping far more than the same period in the scale of online shopping, including complaint channels unblocked and online shopping consumer rights awareness, but also reflects some realistic sex problems exposed in the development of the network market and need to supervision departments at all levels of attention.

In the network transaction complaints, O2O life service complaints increased significantly, involving catering, travel, car rental, ticket service O2O field has become a hot spot for user complaints. Mobile social electricity supplier is a new gray transaction, selling, gathering does not deliver goods lost, and other serious problems.

Network market new format associated with a number of new problems

2015, further development of electronic commerce in the rural area, and rural electronic commerce development process is accompanied by problems and contradictions have become increasingly prominent: rural electronic commerce application, the relative lack of talent; lack of professional and practical part of rural e-commerce website, in technology, planning, and other aspects are still relatively crude; rural e-commerce websites and online widespread similarity in form, content, marketing mode, the low professional, for agricultural products e-commerce business security system is urgent to set up a perfect.

In 2015, the cross-border e-commerce continue to maintain rapid development, but in the rapid development, cross-border business in aspects of credit, logistics, customs clearance, inspection and quarantine, payment, foreign exchange, tax rebates and other need continuous improvement and cross-border electricity market order to be standardized. Outstanding performance in cross-border electronic commerce field without the introduction of specialized laws and regulations, the lack of terms and e-commerce related laws and regulations in the field of economic and trade, existing laws and regulations to good regulation; administrative supervision mechanism should be perfected; cross-border disputes unclear responsibilities, poor communication and lack of credibility or international dispute settlement mechanism.

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