2016-05-13 15:49
Household appliances flicker prevalence is no less than health care products
Direct reporting network Beijing May 13th (Tencent) as a consumer, we must hope that manufacturers in the purchase of products, more sincere, less some routine". After entering the Internet era, more companies will use the advantages of network propagation speed advantage to promote the product, of course, inevitably will also add a lot of gimmick". These gimmick on the surface looks very attractive, joined the latest technology, has a high technology content, but in fact the effect is not so perfect. Below we have listed some appliance manufacturers have introduced a gimmick, everyone in the purchase of products can not to be these sweet words to deceive the!
VR virtual reality technology really into the TV?
We all know that VR virtual reality technology is a hot spot in the industry in the near future, a lot of hardware vendors as well as content providers have launched a similar product. Effect is excellent here we first aside, the new concept and technology has attracted many industry manufacturers to join them, in addition to the IT industry, even into the market of high-end jewelry, automotive, real estate, quality, and as a household electrical appliance manufacturers also natural not to be left behind. On some time ago, has just entered the television industry "the storm" launched a a vr virtual reality TV, and held the magnificent news conference, attracted the attention of many users. That sounds very sensational things, after all, the traditional foreign home appliance giants, like Samsung, Sony, sharp, LG and other have introduced similar products? And if it is true, the domestic manufacturers isn't really can dominate the world? But you look at the cheaper feeling, is not some bad feeling.
So exactly how large television screens in realizing VR? Storm approach is: 1, the use of shaking the phone to control the angle of video on the screen, reached the so-called "720 degree panoramic viewing experience" (by shaking the phone replacement shake of the head); 2, users can use tempest mirror VR experience, and other users can through the TV screen directly to watch his main view (equivalent to VR images will be copied to the TV screen). You see here is not to abuse the feeling?
The VR experience, the most important is "immersion", the first impress people must be full of the entire field of images, the second is the substitution of movable perspective on the experience. Unique immersive perspective is not only the first step to realize the virtual reality, but also the foundation of VR, and the storm launched products are not in one dimension. And TV storm this so-called "VR" really is playing tricks! In fact, the several TV also has the characteristics of, and the price is really attractive, but under the banner of the name of the "VR" to promote, it is easy to be known the truth of consumer antipathy Oh!
With mobile APP control appliances, is it really necessary?
When the phone to enter the era of intelligence, "smart" the word soon spread to the almost all industries, including it, household electrical appliances, automobiles, and so on, seems to who the new products with "smart" two words, embarrassed to tell others greeting. In the field of home appliances, flat-panel TVs are the first to take the lead with the above, the Internet smart TV allows consumers to watch online video at any time, and be able to interact through mobile APP. And other home appliance products, such as white is more of is and the linkage of the mobile phone through the app to achieve mobile phone and Home Appliances Association for household electrical appliances more intelligent, such as little swan launched a marvel series I smart washing machine.
The Little Swan Marvel series I smart washing machine with built-in WIFI module, can access the home wireless network, using mobile phone and APP connection, even if the user is not at home but also to control the washing machine, washing machine and master status at work, such as the choice of 16 kinds of washing process, washing process a key to add clothes, washing steps, the remaining time to view, at the same time it can record the laundry every use of water, the water from the washing solution to find out, and when the dirty clothes more, will remind users timely cleaning, so as to avoid the accumulation, when the washing machine malfunction, can automatic fault detection, and feedback fault code, in order to help repair. It may seem beautiful, but there are still some problems.
Washing machine can provide 16 kinds of washing procedures function is very useful, but washing machine really need remote mobile phone remote control?? although the phone can be remote, but start washing machine before, you must manually the clothes and washing powder (or laundry detergent) put into the washing machine, only to make it work. At this point you will always be in the washing machine, you will be able to open the washing machine, and automation of the completion of the laundry. From this process, we can see the mobile remote basic play less than any role, and go out in the outside, and there is no remote control washing machine to wash the clothes demand, because the washing machine will not speak to wash clothes caught his "body", still need to complete, and when you place the clothes into the washing machine, easily turn on the switch can be. Maybe some people will mention: clothing needs to soak in water for some time, the washing effect will be better. But in fact a lot of washing machine in the laundry process has been added to the immersion function, do not need to manually to carry out. In addition to the laundry status and the rest of the time shown on the display screen in the washing machine on it, there is no need to view remote. So in a smart washing machine, adding more humanized washing procedures, choose water saving programs, to remind users to clean washing machine, automatic fault detection is very practical function, but through the mobile phone app to realize remote operation, this is more of a gimmick, of no practical significance.
Home appliance manufacturers began to play all the chips"
And Internet thinking "," crowdfunding "the word in recent years has become very unpopular, originally the Internet companies will flourish, followed by a lot of noisy to transition into Internet companies," the traditional home appliance manufacturers have begun to study the emerging Internet companies in marketing, and raise the public is one of them. Now you can see a lot of the major electricity supplier website is all the chips in the home appliances, does not seem to raise the public to raise the public on the same.
The so-called public chips, from the English crowdfunding, by the sponsor, with the cast, the platform. With a low threshold, diversity, relying on public power, focus on creative features, is a kind of fund-raising to the masses to support the behavior of individuals or organizations initiated. Public data show that in 2014, in all kinds of projects involved in the congregation to raise, intelligent electronic devices accounted for 1/4. Since 2015, in the process of transition to the Internet, many household electrical appliance enterprises joint Jingdong, Ali, Suning Tesco and other business platform launched several rounds of home appliance all the chips. In almost every kind of raise public products will through a variety of data to reflect their own "unpopular", such as "tens of millions of people in all the chips" exaggerated data has actually let many consumers doubt: your data no notarized, the mouth of the data is not worth believe, became the marketing gimmick.
Actually, many consumers have been aware of this, the marketing mode of the congregation raised in the home appliance industry has become more and more difficult, because many consumers think this way let "describe the product or service can't make delivery on schedule and the quality of the products and project seriously inconsistent, gradually so that consumers have lost patience, after all, everyone's objective is to buy into the really good products, and not indefinitely waiting.
Hardware free era really come?
"Hardware free" is music, as in this year's main push advertising, to attract the attention of many consumers, everyone at first glance to see this advertisement poster will feel very excited: after all, buy TV should not money ah, this is completely with a lantern to find things ah, this really to achieve it? Or is the same a gimmick?
Actually proposed "free hardware is not music, and from the in the idea of a traditional TV manufacturers: in the mobile phone industry, domestic and foreign operators launched a" 0 yuan purchase package, the user and a network operators signed a contract, pre deposit a certain amount of phone calls, and also promised a month to spend a certain amount of calls, you can free to take mobile phone. And smart TVs and other products can also follow this model, such as the full sales of video content, the price of 0 yuan to sell TV products, realize the hardware free". And music, as it is completely so much capital, only with music and sports, for example, in the realization of B round of financing after it has taken around the world, more than 250 tournament copyright, throughout the year more than 10000 live. 300 million yuan to buy the octopus TV, 27 billion yuan with super future two years, network broadcast rights alone, a series of crazy "buy, buy, buy". In addition to music sports, there are flowers, film and television, music, pictures, and music with various IP, even depending on the phone and intelligent hardware. All these need super TV the fulcrum to pry, to maintain the music as a whole ecological step by step evolution to promote. Video content is the music as the biggest advantage relative to other manufacturers, and therefore will continue to move people's attention from the hardware to the video content, the use of hardware free of charge is not surprising.
But actually the current situation from the point of view, music, as the launch of the "hardware free only on April 14, the day only, and not the it into a normal state. Therefore, it is also subject to the many consumers and the industry questioned, such as millet TV responsible for Wang Chuan had told the media openly said: music as through hardware free gimmick packaging profits of membership fees, which music as member 490 yuan a year, members of sports for 590 yuan a year, both add up to 1080 yuan. Second, although the event called free day, in fact, is a clear inventory, a large number of new products are not involved, the majority of which are involved in the inventory of products. At the same time, with a long membership fee bundled users, while ignoring the life cycle of the product. And Skyworth Group Vice President Liu Tong Chi is the music as free hardware characterized as a way of marketing: "the year before last year, last year, as the music is to buy the hardware to send the dues, this year is dues to send TV, I think this is a new way of promotion, and not too many new things."
In fact, both mobile phone and TV ideal sales model may look close, but in fact there is a big difference: the mobile phone is everyone must spend some business people, the phone costs more than 400 original is not what rare thing, so through the payment of costs to send hand machine, on the surface of the operators "gifts" to the consumer mobile phone but in fact, through the telephone fee profit to earn back; but the TV is completely different, there are very few people will spend 300 yuan a month to buy video cost at present, while the number of smart TV users is far less than the mobile phone, TV manufacturers is still not fully through the video content of earnings to fill the TV hardware costs this allows free hardware becomes impractical, and the situation in recent years is also very difficult to achieve, so free hardware or more Publicity stunt, and everyone in the ideal way of sales.
Take health as a selling point, really fly it?
As a child we should know the importance of protecting the eyes, parents and teachers are constantly remind us: do not continue to watch TV for a long time, books, etc.. For children, their eyes are growing, and they are more likely to get hurt when they are watching TV for a long time. So many TV manufacturers launched the so-called "eye protection" products, hoping to hit the concept of "health" to attract the attention of parents. And TCL in a few years ago also launched a health as a selling point of television products, which can not only protect the eyes, and even to improve vision, which also attracted a lot of consumer interest.
TCL has launched this product model for L28D66A-M 28 inch TV can "myopia prevention and control, improve eyesight" children's television, known as myopia, amblyopia children through training, visual acuity was improved by an average of one to two rows, and even help a few just wear glasses teenagers remove glasses. The equipped with "love eyes" section and the "visual sermon, natural light, proximity sensor etc. six big eye protection technology integrated into the TV, watching" sermon "in the" encourage ToGreat whole brain potential development content system, to the eyes of reverse eye muscle training, to allow children to play the game at the same time eliminate pseudo myopia, control decreased visual acuity, links as fatigue. In essence, is to let the children with a special glasses to watch TCL TV in the "vision" of the content, in order to achieve the training results.
We therefore also consulted with the Department of Ophthalmology experts, he said that because teenagers are in rapid growth period, the ciliary muscle is not yet mature, plasticity strong. In addition, human itself is as far from the ciliary muscle relaxation, reduce crystal curvature, depending on the near ciliary muscle contraction, increased curvature of the crystal properties. Therefore, pseudomyopia patients sometimes don't need special treatment instrument to assist in training, our daily work and life, especially various kinds of sports such as table tennis, badminton, sometimes look far, sometimes look at the past, ocular constantly adjust itself is in the calcined, the same can also achieve the vision quickly upgrade the effect of one line, two lines of, this is not is created a "miracle". As for the pseudo myopia patients, the most effective way is through the medicine to relieve the mydriatic optometry.
Experts also said, and not all products are suitable for everyone, most such products for patients is more like a kind of health care products, some useful, some people not to use, more of just a alleviate visual fatigue. If it is true myopia, these instruments play no role. Moreover, if the principle of uncertainty and the premise of their own eye, casual wear may have a negative impact. If there is a blurring of vision, especially for teenagers, not necessarily pseudo myopia, astigmatism, amblyopia and so on have may have blurred vision, then the best way is to the hospital as soon as possible to diagnose and treatment. Therefore in meet eyes are not comfortable, or feel decreased visual acuity, go to the hospital is King (of course, can not go to hospital of Putian), rather than to have to buy medical professional qualification certificate, but hit the health function of products.
Summary: less routine, more sincere.
From the above example, we can see that these manufacturers introduced a "gimmick", the real meaning is to fully attract consumer attention, with many users product expertise to the lack of, these products are sold to them. In fact, marketing is not wrong, but an exaggeration of this type of marketing obvious deviation, the practical function and technology of forced to sell to the user, will only reduce the use of their experience. The result is that the brand trust degree is reduced, after all, in a time when, won't fall into a pit. In fact, we can see many of the world's outstanding enterprise, the reason they can rise is due to consumers bring excellent products, rather than relying on the "gimmicks" to cheat users, so we also hope that manufacturers to reduce some of the routines, some more sincere, will be more real to the user help, practical strong technique is applied in the product, so as to do sustainable development.
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