2016-04-08 15:46
Survey: Six into a number of Internet users to choose online shopping health products
[straight news network Beijing April 7 news, Guangzhou Daily recently 1 drug network joint iResearch released the 2016 Chinese netizens stress and health promotion report ", shows that 80% of users of health a high degree of concern, and online purchase of medicines, interrogation, even the concept of the family doctor introduction new form is quietly infiltrated into the daily life, the traditional pharmaceutical industry face continuous innovation.
The report pointed out that there are still 43.2% of the users in sub health state, the purchase of health care products is the first choice for the majority of users to respond to their own fatigue, 62.7% of users choose to buy health care products through online pharmacies. And from the non disease online users to buy health care products, the reasons for the view, 69.9% think online pharmacies are rich in products, available for choice, 64.3% think more convenient home delivery, 61.7% think the product price is cheap.
The current health care products online shopping is far greater than the enthusiasm of drugs. From the point of view of drug purchasing channels, consumers treatment of pain drug purchase more cautious, line pharmacy is still sick consumers in the main channel, about three percent of users will choose online mode. And from the users concerns for online purchase of medicines, Super Six into users are concerned about the quality of the products, nearly forty percent of users that can not meet the demand for timely, more than a third of users are not accustomed to online consumers. "Nevertheless, there are nearly 80% of users expressed their willingness to try online purchase."
Online inquiry is Internet health one of the most popular, the reporter from the report was informed that at present only 23.0% of users has used the online inquiry service, but the ultra 80% had not tried the users expressed interest. From the user purchasing intention in the online inquiry platform, the vast most online inquiry users willing to through the online inquiry platform consumers. Analysis of the industry believes that, from this point of view, the future still have the opportunity to honor the real "medical + medicine" to get through.
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