2015-10-10 15:16
2015 men's facial cleanser market size reached 1532000000, an increase of 17%
CNDSN on October 10 -- strong growth in (Interface) men's skin care products, pay attention to appearance and image of man is becoming the new favorite brand of skin care.
According to market research and consulting firm Mintel recently released the latest research report the facial care - Men vs women - China 2015 ", only 31% of the urban male consumers on the skin condition satisfied. This means that the growth of male skin care business opportunities.
Mintel sample for 3000 20-49 years of age of Internet users in China, covering a third tier cities, which the proportion of male and female half and half.
The urban male concern is mainly the skin clean, including large pores (38%), black / white (30%) etc.. And women are more concerned about the eye skin (38%), spot (37%), fine lines wrinkles (33%) and skin relaxation (26%) and other issues.
Mintel data show, 69% city consumers will adopt and strengthen skin way. However in the male users, only the use of cleansing products rate more than 50%, cream is only 34%, far lower than the proportion of 72% of female consumers.
Mintel senior beauty analyst Wen Wen Chen said, "the rate of use of women in all product categories are higher than that of male users. This aspect shows that Chinese women strictly follow the enthusiasm of the skin care process, on the other hand, also for the male personal care market continues to grow to bring business opportunities."
According to data from the first quarter of 2015 consumer index showed that men's facial cleanser market size reached 1532000000 yuan, an increase of 17% compared with the same period in 2013; cream first quarter sales reached 1322000000 yuan, an increase of 18% over the same period in 2013, which is mainly for men's oil control cream rose to 48%.
In addition to the differences in the use of personal care products, men and women have different understanding of other factors that affect the skin condition. More women believe that a positive attitude to life (68%) and a healthy balanced diet (67%) is the key to improve skin quality, the proportion of men who are 61% of the two. More important to get rid of smoking and stay up habits of male consumers tend (male 63%- female 59%). Mintel thinks, this difference can provide a reference for brand marketing strategy.
At the same time, the majority of consumers will use a variety of ways to improve the skin condition, 30% of respondents said they will use six or more skin care products, this ratio in the monthly income of 18000 yuan more than 45% of high-income women. 38% of urban consumers in the home to do skin care, which also led to the popular such as wash brush, cosmetic instrument, such as household beauty equipment.
According to market consulting firm, the company and the consumer index of the 2015 Chinese shoppers report, although China's rapid consumer goods retail market overall growth is still slowing, but the first quarter of 2014 and the first quarter of 2015, driven by the strong sales of skin care products, personal care and home care products growth rebound. The home retail market in low - linear cities is significantly higher than that in a second tier cities (7.7%).
Chen Wenwen believes that Chinese consumers pay more attention to the image of the instrument, the future of skin care products market will be the most powerful one of the most powerful beauty and personal care market segments. Low tier cities and male consumers will be the future focus of the development of skin care market. 3
(original title: 2015 men's facial cleanser market size reached 1532000000, an increase of 17%)
Editor: small Shen
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