Direct network August 12th news (AD) the United States makeup experience is a focus on consumer reviews APP products, based on mass consumer data launched the first half of 2015, big data skin care products ranking report, through the data tell us what women want.

This list is for the first time after 75, 85, and 95, from shopping list of desires, using experience and share comments three aspects of big data analysis, involving clean, cleansing, emulsion and other 11 large cosmetics category. However, careful observation is found in the List Ranking and people's inherent ideas are not small differences.

First, 95 after the money. From the list is not difficult to find, 75 after the preference of the big name cosmetics, and the school is still 95 after the luxury situation is a special time. In the face cream, 30ml, the value of 1450 yuan of La Mer essence cream by 95 after the young people's pursuit, ranking second; in addition, the list of 95 after many snow show, Estee Lauder, Clinique and other high-end brands. This shows that after the 95 spending power, and this comes from as the backbone of the community after 70 parents.

Second, a niche brand successful counter attack. In the list, in addition to the mall can be seen in the big brands, but also appeared in Opera's small brands such a promotion is not high, in addition to ALBION, Blistex, etc. are not fully entered into the Chinese market for foreign skin care brands. This shows that people in the United States for the demand for more diversified, not just blindly pursue the brand, but also gradually began to pay attention to whether the product itself is in line with their own needs.

Third, South Korea popular brand. In the published list, 42% of the products from Japan and South Korea, highlighting the people's brand preferences. Fourth, consumer decision-making dependence on word of mouth. In the Internet age, people rely more on network information and word of mouth to make a decision. Especially after 85 and 95, they are mobile Internet and social media users, will find valuable information through the network and relationship circles, such as the United States and the United States on the microblogging released information will be easy to be concerned and forwarded, a large number of fans of the United States and the United States more than hundreds of thousands of fans. They not only recommend brands, also recommend the niche brands. This also explains why in the list of frequent unknown niche brands.

According to iResearch may 2015 for Chinese women to carry out the fashion catalyst and consumer behavior survey, female users use beauty makeup app was the primary reason is the "query beauty product evaluation, word of mouth", that beauty products reputation through massive amounts of data mining, and for users of valuable recommendation, for users of consumer decision-making has a crucial role. Under the guidance of big data, women will be likely to find a more suitable for their own beauty products, with large data technology dress up more sexy perfect. 3

(original title: Beauty survey: from big data to see what the woman in the end want)

Editor: small Shen