[news] direct reporting network Beijing on April 26th (China Youth Daily) recently, some star endorsement of the product traced the problem. Cosmetics, as a kind of popular celebrity endorsement of products, its advertising in order to achieve the purpose of attracting consumers, there are many exaggerated effect, the phenomenon of beautification effect.

Recently, a newspaper social survey center through the network questionnaire of 1639 the investigation showed that 45.5% of the respondents of cosmetic advertising are now disgusted, think too exaggerated, Taixu false, 39.5% of the respondents like watching, 15.1% of the people think not to say.

From the effect of cosmetic advertising, 35% of respondents will buy some cosmetics ads, 40.8% of respondents said no, 24.2% of respondents feel bad to say.

Survey, 52.5% of respondents felt that the effect of cosmetics and advertising does not match, 21.1% of respondents think that in line, 26.4% of the respondents said that it is not good to say.

"Instant heal wrinkles! Dare such advertisements play out, really can do that already sell crazy." Hou Jingjing, a foreign employee who has long suffered from eye wrinkles, told reporters that such an eye cream is completely unreliable. "Even expensive eye cream, but also only a certain effect on the fine wrinkles".

Data show that 82.2% of respondents said that the issue of cosmetic advertising exaggerated publicity, of which 36% of people think is very common. 68.3% of respondents said that cosmetics ads will mislead consumers.

"For girls, there is a demand for make-up, it will be concerned about the cosmetics ads." 80 girls liule of cosmetic advertising is interested in what products can go to black, which freckle effect is good, is seen from the advertising. "Word of mouth good brand, or can achieve sixty or seventy of the effect, can achieve one hundred percent is' God medicine '"".

But Liu also said, buy cosmetics or to see the reputation of the product itself, "true that some ads are misleading, as a business platform for the sale of some well-known cosmetics brand, please several celebrity spokesman, hype. After running out of no effect, I was once a pit once".

For cosmetics advertising hype phenomenon reason, 62.7% of the respondents think business is to attract eyeball, highlighting the brand, 50.3% of the respondents think is due to the advertising photography and post technology rapid development, 41.5% of respondents attributed to major brands of cosmetics advertising media green lights all the way in, 41.1% of respondents think false advertising on the legal judgment is not perfect, 28.4% of the respondents said is because consumers lack the ability to identify, easily fooled.

To regulate the cosmetics advertising, 52.4% of the respondents recommended standard celebrity endorsement, 50.9% of the respondents look forward to improve the relevant laws and regulations system, 47.8% of the respondents hope advertising practitioners grasp the "degree" of good ideas, 46.8% of respondents expect the establishment of perfect consumer rights system of burden of proof, 41.2 percent of the respondents suggested to increase the penalties for illegal advertising of cosmetics, 27.0% of respondents expect from consumer angle formation of long-term mechanism of advertisement supervision and management.

Respondents, 90 accounted for 18.2%, after 80 accounted for 48.9%, 70 accounted for 22.4%.

Interpretation of hot news, sensitive events, more exclusive analysis, as in "straight thing" WeChat, scan two-dimensional code free reading.