2016-03-11 15:44
3.15 will be part of the effectiveness of direct selling products suspected of false propaganda
[direct network reported, Beijing, March 10 hearing] (information times Yu Wanjia) a cup can change the ordinary water is healthy water; a therapeutic instrument trudge to physical pain at the site of hurt... 315 consumer rights approaching, this newspaper, direct selling Weekly has received a lot of complaints about the direct selling products, which exaggerated the efficacy of products, false propaganda and other issues are more prominent. It is understood, direct product has penetrated people's life, more and more consumers recognized the quality of direct product and marketing mode. However, there are still some direct distributor of enterprise in order to make their products faster and sell the exaggerated effect, even false propaganda, how to create a good direct marketing marketing environment has become the focus of attention in the industry.
Case 1:
The underwear can let a female restore fertility?
According to direct reporting network reported on March 3, 2016 just after the new year, known as the Hunan Yandi biological dealers in publicity a magical therapeutic instrument watches. According to the dealer, this product will be able to control blood pressure in the morning and evening for half an hour, but also in the treatment of diabetes, cardiovascular disease. Mr. Lee and Mr. Liu spent 4680 yuan to buy this therapeutic instrument watches, after a period of time there is no effect. In addition to treatment of the instrument, the dealer also said Yan have treatment of diseases of the underwear and the mattress, of which the Griffith energy health vests can let no fertility of young women to restore fertility. At the same time, if you wear underwear in men, men's prostate, prostate hypertrophy, obesity, fatty liver can be cured, but also the treatment of breast cancer, colon cancer, liver cancer and other cancers.
It is understood that in 2011 Hunan Yan Biological Engineering Co. Ltd. get twenty-ninth direct selling license in china. But reporter then query the national Ministry of commerce enterprise product information in the list, the approval of Yandi biological products of Hunan Province only a few dozen, and no approval of any health care equipment on the product information. Shortly after the incident, the incident was handled by the industry and Commerce Department to investigate and deal with, while the dealer was identified as false propaganda.
Case 2:
Weight of the shoe pad can correct the spine?
Recently, in Guangzhou Avenue South of a enterprise work white-collar Miss Wang told reporters Information Times reporter, himself in his home in Ningxia's mother at the end of last year was the recommendation of a friend to Quanjian hospital, after the right to health workers sell buy a shoe pad. It is said that this kind of insole with straightening of the spine, relieve fatigue, a pair of insoles need 1000 multivariate.
But Miss Wang believes his mother spent a high price to buy a pair of shoe pads, and did not claim the correction of the spine and other effects. And Miss Wang's mother to wear this shoe is more than half a year later, the feeling and the ordinary shoe pad is no difference.
Case 3:
Such as the new capsule shell can be treated hand skin disease?
Miss Li Guangzhou people like to use such as new products. But in the last year, WeChat circle of friends of the popular capsule shell can be treated hand allergy content to make her as a new fans also feel a little weird. According to Miss Li is introduced, such as after a new living Yan double elastic solution (bluepearl) capsules on the top, known as skin care products in the "Hermes", 60 Capsules 10ml to sell more than 1000 yuan, as new direct sales staff told her this product solution after use capsule shell and such as a spray foam together, spraying to treat skin diseases of the hands in hands. Released by the sales staff in the circle of friends chat records show that have engaged in the nail industry lady. After using the hand become tender and smooth. Miss Li listen to, with this type of capsule shell bubble water spray, "bubble after the whole bottle of water is very very blue, but spray to sensitive symptoms in the face with a layer of granular blue fluorescent spots, I dare not to spray." Miss Li, think this propaganda is too exaggeration.
Factorial
"Desire for riches" let the industry direct marketers radical impetuous
An anonymous direct sales experts said that the current development of the direct selling industry is booming. But there is a direct sales staff too much "overnight", impetuous heart radical, it is prone to the phenomenon. Reporters in the second half of last year had participated in a direct selling enterprise sales sharing conference, in the sharing of the general assembly, many have been promoted to the national senior dealer who share their own promotion experience. Live dealer mostly with their relatives or friends to attend, constantly, for example say who has become China's highest dealers, the annual salary has been more than a few hundred, who had just 3 months has a monthly income of nearly 6 million. This quick experience, let the listener to heart.
The direct marketing industry to take to establish a model to make money, the way to provide high incentives, is another criticism of the development of direct marketing companies. Recently, due to such as two years ago was traced to suspected MLM caused a lawsuit, eventually to $47 million reached final settlement. The cause of this incident is rich psychology lead to direct marketers radical impetuous exaggerated wealth creating opportunities. 2014, the event was reported by the domestic media. Reported that the new company, such as false propaganda, suspected of MLM and the use of large gatherings, brain, exaggerated product technology content and so on. February 21, such as new announced the results for the year 2015, with revenue of $22.5 billion, compared to 2014 25.7 billion U. S. dollars declined, and the big China area, north area of consumer activity suffered a significant decline. Although there is no direct evidence that such as such as the decline in the performance of the new and violations of the incident in early 2014, but there is an analysis that this is indeed a turning point in the growth of new results from growth to decline.
1 countermeasures:
The regulatory authorities to improve the supervision regulations
Exaggerated or false propaganda phenomenon has always existed, and the problems need to improve the regulatory authorities to improve the supervision of laws and regulations. The world Chinese direct Conference executive secretary Hu Jun said, "there are still many myths" the effects of products, the most important thing is the whole industry law program vulnerabilities, as well as industry legislation is not clear.
Hu Jun also believes that all the hype means, but many enterprises have speculation when the injury is not only the objective, distributors and consumers, but the enterprise. He said that a lot of business owners in an attempt to increase the exposure of a short time, but with the wave of high growth receded, the loss of business is trust, so the cost of repair is greater. He called on enterprises in R & D and talent training to have more patience, calm, will consumers and quality oriented development, cherish their own brand, integrity to win the world.
Countermeasure 2:
Direct selling enterprises should pay attention to products and culture
Jiufang Ma management consultant chairman, senior marketing experts Wang Wanjun believes that "product oriented enterprises to create wealth very rational, more will focus placed on products. The business oriented enterprises will focus on wealth." In fact, there are a lot of mature direct selling enterprises, have made great efforts in product and cultural guide, can not supply the perfect Direct Selling Company to learn. Amway for example will focus into the product research and development, often for the training of direct sales staff, guide direct personnel to establish the enterprise culture correctly, develop direct sales staff of the pursuit of health and a positive attitude towards life, let enterprise culture and direct sales personnel of the culture and the business team become a system. "Sales is a very difficult thing, so called for the enterprises to convey the real situation, focus on product and corporate culture, forming a virtuous circle in the direct selling industry."
Interpretation of hot news, sensitive events, more exclusive analysis, as in "straight thing" WeChat, scan two-dimensional code free reading.
|