Beijing (January 5th) (knowledge economy) is now a national health problem, indeed to a very dangerous stage. Therefore, the state will "healthy China" into the national strategy, how to promote people's health from the development of policies. In this context, the health industry is shouldering an important mission.

The state attaches great importance to the health industry, the State Council issued the "Health China 2030" plan clearly stated that in 2020, the total size of the health services industry more than 8 trillion yuan, to reach $16 trillion in 2030. This scale depends on who to achieve? I would like to direct sales is a major force can not be ignored. Many direct selling enterprises to increase R & D efforts to provide quality products for users to bring health. This industry can develop to today, we should cherish. But on the other hand, there are some problems in the direct selling industry. In the end there is no direct risk? This year may be in smooth water, but we have to be prepared.

I participated in a number of direct sales activities, found that people are more concerned about how to get rich through direct marketing. This is not what problem, but the reality is that some people say that they lose direct. In the end there is no such situation?. We have to realize that the essence of direct selling is retail, otherwise it will go awry.

If you go awry, so it is very dangerous to continue: companies can not get direct sales license, the development of the industry difficult. 2015 23 companies licensed in 2016 may be only a few. Since the direct selling legislation, there is no license for the year after the approval of a law to follow, because the leaders are not allowed, unwilling to grant, not approved. In the final analysis, because some of the problems of the enterprise itself can not lead the rest assured.

Over the years, the direct selling industry has made a lot of contributions to the community, to join the charity, fulfill their social responsibilities, do very well. But "mouseexcrement bad pot of soup, and the limitations of law, and the existing marketing organization, make a lot of people do not know, do not understand.

Their own problems, so that the high level to avoid. I have a friend with two top scholars said, to pay attention to the direct selling industry, economic development is good. But they say: "you don't say that to me, put the two words I don't want to hear." Experts who participated in the legislation are now avoiding. This requires us to self-discipline, to avoid the risk of industry, in accordance with the spirit of the implementation of the two regulations, do not go too far.

I believe that the way to reduce the risk, to improve the quality of the industry practitioners from the start. First of all to play the role of industry organizations, in the absence of direct selling associations, direct selling enterprises in accordance with national laws and regulations, to explore the industry norms and standards and comply with the implementation.

Secondly, to play the role of the industry, the third party is the role of industry associations. At present, a number of local industry associations, such as Guangdong, Hunan, I heard that Shandong is also preparing. Before the National Direct Selling Association has not been established, the provincial associations do very well. At the same time, the research on the direct selling industry can also play a positive role.

The development of the domestic direct marketing industry is so good, but there is no industry associations, mainly in three areas: first, the number of direct selling enterprises. Ministry of civil affairs, the establishment of a national trade association must have more than 30 units of the conditions of the sponsor, and the establishment of the industry associations should be established representative. Due to historical reasons, direct marketing companies have not been able to break through this number for a long time, until 2012 to 32, the official announcement of more than 80. Two is approved by the Ministry of commerce is difficult. Back in 2014, the direct selling industry has reached the basic standards of the establishment of China Direct Marketing Association, we are very supportive of the Ministry of Civil Affairs has basically passed, but also requires the approval of the Ministry of Commerce, it is not easy. Three is the State Council approved difficulty. Since the end of 2013, the State Council began to reform the management of non-governmental organizations, is still in the stage of rectification.

Can only look at the future of the Ministry of Commerce decided to set up direct marketing association, but for now, the parties in the direct selling industry organizations should play an active role in strengthening cooperation. Especially the direct selling enterprises, should be prepared, pay attention to product sales, pay attention to the direct impact on society.