[news] January 4th reporting network in Beijing (distribution era) in China experienced two consumption upgrade, have led to the development of related industries, and promote the two rounds of economic growth, is now the third time consumption upgrade, also is driving growth in related industries, including health care. "Health China 2030" plan to just "release, clear the future direction of the new consumption growth, bolsters the health care industry in an important position in the future economic growth.

The transformation and upgrading of the consumption structure, reflected in the gradual consumption of people's education and entertainment, health care, cultural tourism and other aspects of the transfer. In this process, the consumer presents new features: consumption to enhance the knowledge that people have higher pursuit; the price is no longer the core focus, focus on value, consumers need to pay more attention to quality; brand identification tags such and emotion; 80, accounting for 80% of the 90 consumers in the future is the ego the generation, rather than others, they require more sense of identity and individuality; the demand for services is more prominent than the product itself; upgrading of consumer experience and more open, interactive appeal.

How to meet the needs of the continuous upgrading of consumer demand has become a direct selling enterprises at this stage must face the problem. 2014-2015 new direct selling enterprises are facing the problem of starting and expanding the market, the old direct selling enterprises are facing the problem of sustainable development. Recently heard two voices more, one is that direct marketing business growth slowdown this year, even the enterprise also appeared backwards; two is said in the past two years focused on distributed dozens of direct selling license, enterprise voice seldom. By visiting some of the direct selling enterprises, conference marketing companies, found that many companies are in the context of the current market background to make the transformation and upgrading of the development strategy. The new direct selling companies have a certain foundation, not the blind pursuit of speed, move slow; the old direct selling enterprises with the later, but also a rainy day. Therefore, the industry is generally more calm performance is not difficult to understand, where I also sort out some of the personal experience and practitioners to share.

For direct selling enterprises, the development is nothing more than two aspects, one is how to match the upgrade of consumption; the two is how to create a good business platform.

Direct selling professional network, Ni Zhiyong, consumption upgrade, direct selling enterprise, development direction

To match the upgrading of consumption, first of all, the direct selling enterprise development oriented to gradually shift to the products and service, we must focus on the consumer to upgrade to the design development, upgrading of consumption is the core around the provision of products and services to provide direct, enterprises will certainly not from the core, to provide consumer products including services, upgrade. In this way, in order to tap hundreds of thousands or even millions of corporate members of the spending power, so that the performance of consumption accounted for the proportion of the total performance of the enterprise is growing, rather than rely on the past, the basic dependence.

Secondly, to provide more access to product information for consumers, the industry has been the "word of mouth" upgraded to "new word of mouth", a variety of new tools to make promotion and dissemination of products become less stiff, sharing, "sun" in the process of completion, let consumers get quasi pleasant experience. Not all refuse and perfunctory.

Thirdly, upgrade the brand of enterprise and products, make it have certain social cognition. On the one hand carrying the brand quality, on the other hand, carrying the corporate culture and consumer sentiment, consumers now need to establish a connection with the sense of participation of brand emotion, from this perspective, the process to upgrade the brand itself is a process to meet new consumer demand.

Finally, the rapid innovation to seamlessly interact with consumers, while increasing the focus on individual needs, these will be run through the enterprise development strategy and business execution.

In the matching of consumption upgrade at the same time, but also to create a good business platform to meet the direct selling enterprises, operators, entrepreneurs need to upgrade, because the enterprise also let consumers become upgrade upgrade upgrade entrepreneurs, partner. Recommend the following aspects of the enterprise:

Ways to enrich: to provide more access to products to consumers. Micro business electricity supplier, you Changba me play, product information, multiple channels convenient, the enterprise must make use of mobile tools products must ensure their products in get in by every opening, upgrade the consumer directory. This requires companies to understand the current changes in the way consumers consume in the upgrade, and to match this change in the upgrade, so that shopping, consumption is full of attractive.

: oriented diversified enterprises do not simply around the business oriented to expand business and establish influence, because the future money will no longer be the only concern, the enterprises are facing with rich generation, is the needs of multiple generations, the people gathered together on either the same values, goals, interests and hobbies. Can a group of companies is a fan of a product, a company can also be regular theme activities, can be a way of life, advocates of resonance, can also be innovative mode of fans...... There is always something to meet the needs of consumers, there is always a reason for him to stay, far more than make

money so simple.