Solutions to the problem of micro business marketing

First, establish a sound regulatory system, avoid into three products. There are many manufacturers had neither the money nor the use of micro channel technology, strong concealment, lack of strict supervision and the market is not normative, the production and sale of some banned products, making false advertising, exaggerating the effect, in order to money, then run away for the brand for packaging, again. The way to continue to hurt consumers. When the consumer after the use of abnormal body, but found in accordance with the address on the package can not find the manufacturer. For example, some time ago the exposure of the "Thailand Tammy artifact, the media exposure of lead and mercury seriously exceed the standard, only to find the manufacturer where. This is not the case, the market is flooded with many such unscrupulous manufacturers, many have not yet been exposed, to stay alive, two brands such as previously known, one claiming that the French are Hongkong, part-time, and another is the British London produced, total the agent of Beijing. Two brand packaging is full of English, could not find Chinese words, but the British brand produced by the production is actually an apartment in London, and claims from France and Hongkong made products even contact manufacturers are not. So we need an effective and powerful supervision mechanism will be shut out of the three products.

Secondly, highlight the micro business media marketing strategy. A good way of marketing and communication is very important for micro business, if only rigid and boring advertising is definitely not a good method in the circle of friends, this will only cause consumers dislike, then consumers to pull the black. Therefore, the new micro business to do the media, the way to do from the media to do micro business, to seize the eye of consumers, improve the efficiency of the spread of advertising, check the desire to attract consumers to buy. At present can be very good use of this way of micro business or very few.

Third, the construction of micro channel three-dimensional channel. With the development of the micro business industry, and gradually become more professional, channel structure will also change, and gradually tend to three-dimensional. Manufacturers, wholesalers, distributors, retailers and consumers will be the organic combination of the structure to form a huge network, greatly improves the circulation efficiency, which will optimize the main channel system and channel object system. Three dimensional channel can change the current micro business, Pyramid, the agency model, to avoid pressure cargo, reduce the price.