Direct selling industry is a special industry, the government to increase the supervision of direct marketing is because direct marketing companies are vulnerable to the impact of marketing thinking and illegal business. So is the fact. We found that in recent years, there are a number of direct selling companies have been investigated and dealt with by some local regulatory authorities, and even the public security departments are also involved in the investigation. This shows that the healthy development of the direct marketing industry is not an easy thing, we must carry out a full range of supervision, including the media criticism. We believe that the media criticism is essentially the people through the media, direct selling enterprises in social and economic life of violations of the supervision, citizens to participate in the management of the state and society is a kind of important form. Therefore, direct selling enterprises must look at the media criticism from such a high level, and the media criticism for serious reflection, identify the root cause of the problem, the effective measures to study the rectification. Only in this way, the media criticism can be turned into positive energy, and promote the healthy development of direct selling enterprises. Instead, can not be a correct view of media criticism, frequently resist or repress the criticism from media reports, even for "ban media discourse right" don't hesitate to abuse of procedural rights of attitudes and practices, can let the development of direct selling enterprises to the health of the negative.

There is a well said, called into the kitchen, do not be afraid of heat". Since the operation of the enterprise has chosen the direct sales model, it should be consciously in accordance with the "direct marketing management regulations", "the prohibition of marketing regulations," the provisions of the legal compliance. If suspected of illegal business or marketing, media criticism this is a matter of course, direct marketing enterprises in the "kitchen" how can it be "afraid of hot"? Therefore, the criticism of the media, the correct attitude of the direct marketing business is not afraid of heat, but also to continue rectification, in the kitchen, the end of selling the government and consumers are satisfied with the good food to. Of course, if the media malicious criticism, direct marketing companies should use legal weapons to protect themselves, which is the right to treat the media criticism should have the meaning. We hope all of the direct selling companies have to properly deal with the criticism of the media, media and enterprises form common development's situation. 3

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Editor: Xiao Shen

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