[straight reported net Beijing on August 5th news] (China Business News) a well-known domestic venture capital sources recently stated publicly: "red means entrepreneurial civilians and grassroots era is coming, every entrepreneur must do net red." A remark, immediately let many people eager to, as if as long as join the venture, they boarded the stage under the spotlight, Zhongxingpengyue, fame and fortune. Is this really the case?

Red that network Reds refers to in reality or in the network of life, because an event or behavior is attention and popularity of Internet users. Current net red group, the quality varies greatly, the social influence caused by there are good and bad, but the common feature is overnight fame, was pushed to the peak of social media attention, but most immediately fell into silence. Red net stage you Changba me play, on the surface of fame, is the essence of hundred-percent's "fast food culture".

At present, China's booming mass upsurge of entrepreneurship, innovation, let entrepreneurs become the era of beach goers. From all walks of life, especially the news media attention and publicity, so that the entrepreneurial team continues to grow. However, affected by the impetuous atmosphere influence, some entrepreneurs and investors with the "red net mentality". In their eyes, entrepreneurship is the once famous, overnight, is "to make money fast" grab bonus, and start on the road from dawn to dusk, rack one's brains, was totally ignored.

This "Red Net mentality" to do poineering work blindly, the harm to others. On the one hand, the lack of entrepreneurial behavior of rational analysis and scientific decision-making, a waste of entrepreneurship of human and financial resources, spent substantial cost but get twice the result with half the effort; on the other hand, because of the entrepreneur holding unrealistic expectations, when experienced the reality of frustration and psychological gap, in order to save face or loss, often take immoral or even illegal means of profit, and consumers against the legitimate rights and interests of the.

This shows that well-known entrepreneurs who advocated the "net red", I am afraid not suitable for entrepreneurs. Rational entrepreneurship, scientific innovation, the entrepreneur should follow the golden rule.

What is rational entrepreneurship, scientific innovation? Notice, an important prerequisite for entrepreneurship is in accordance with the laws of the market, namely through careful investigation and careful analysis, to find the blank of the market demand, the introduction of innovative products and services, in a timely manner to meet consumer demand, and through continuous improvement and perfection to achieve healthy and sustainable development. This process is full of arduous and tortuous, and at the same time, the entrepreneurs continue to explore the full of twists and turns, mature and strong, this is the charm of the business.

"Fast food culture" no longer popular, not blindly Entrepreneurship Based on the market. The laws of the market as all the impetuous, mighty wave crashing on a sandy shore, short-term speculation, will be mercilessly eliminated. The majority of entrepreneurs should abandon the utilitarian "Red Net mentality", down-to-earth, hard to start their own business. 3

(original title: "network red" really prosperous business? Not necessarily!

Editor: Chen Feng

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.

  双语对照