[direct reporting network Beijing July 27th news] (Chen Dongfang) we are in an era of unprecedented business model change. The rapid development of science and technology progress, the globalization of market economy and the exchange of information and culture on new off-site impact our inherent management mode and idea, thought, sometimes often let us off guard! Our understanding on the side of a lot of things lack a correct judgment, the thinking, habits, ideas are undergoing great ambivalence and anxious to change the state. This is an impetuous era, everything seems to be chaos, all seem to have been criticized, and even the truth can not withstand scrutiny. We some direct enterprises, of course, is in the stage of such a non rational knowledge, one-sided view that as long as to obtain a license is successful, so hurry to deny past all, to overthrow the old all, arbitrary credulity minority trader of nonsense gibberish, frequently blind start, or before the opening, feel free to join in west east spell called "innovation" mode, false, big, empty, tall hat everywhere. Hire, high costs, high paying money funds, equity, rebate, disk virtual currency...... A series of people meet the eye everywhere means short-term speculation. Pipeline free to receive reimbursement, ethnic gangs eat home eating house... All this all enterprises heavy case, let some real foundation strength of licensing Shanghai direct enterprises, in starting pay the injustice of the huge fees, leaving the fear of regret, resulting in the enterprise next to the "zombie" phenomenon. New direct enterprises to establish a new direct selling market marketing system and enterprise's development vision in the end where? Knowledge is not the same, trader and enterprise cooperation operation purpose and means are not the same, the result is not necessarily the same. When all of us are lost in the short term, blind optimism and fame and fortune in the whirlpool, which is leading to some of the direct enterprises into its "zombie" enterprises important reason.

The time of the direct selling industry is in the market open, warlords hegemony of the Warring States competition. How to promote the healthy and orderly development of the enterprise, it is recommended to have three: first, the old big brother enterprises to learn. They have more than ten years or more than 20 years of direct marketing process, every step of the development of enterprises are now "zombie" enterprise provides a very valuable experience. Do not be allocated Miao, Jigong advantage or thought of self. Can not run in the slow walk across the stage, must learn to walk the walk.

Two, adhere to the correct direct sales model. The five core direct enterprises to success is to the success of enterprises: the difference between the 1 canon and quality of the product series. 2, legal and self-discipline enterprise platform. 3, steadily promote the market objectives and management mechanisms. 4, humanized, differentiated distribution system. Go, go back to the (short-term, single, go to the capital, equity, virtual currency, to give, to speculation. 5, triple play a mature model, can not be biased to any plate. Three, responsibility and mission: what is responsibility. Responsibility is people thinking of the self value and the destiny of mankind, people work hard, vowed to spiritual power. A responsible enterprise or trader is firm in its industry is the ideal values and beliefs of the people and of industries and enterprises, distributors have deep feelings and love.

No responsibility, there is no fear of life; no responsibility, there is no respect for the laws of the industry; no responsibility, there is no proper professional conscience and the bottom line. As the occupation managers and enterprise cooperation: to straighten out the act DS is high, life is first. Do not play big; do not leave short-term; not imaginary lift worth; not blindly pursue high salary; not be half hearted, body in Cao Ying heart in the Han; can not be wronged by will make a mistake; may not assume that since, hasty light false, claws, after all, you are working cubs, not loyalty; not intrigue; not dedication. When we really have to belong to own responsibility and mission, for enterprises tailored real steadily, legitimate business development plan can really reached fear clouds cover looking eyes realm of enterprise. Even if the development of a little slower, will ultimately win the market, fruitful future! "

(original title: to keep the nation straight away from the "zombie" state)

Editor: Xiao Shen

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