Beijing July 22nd news (Legal Daily) according to voice of China News reported that the use of mobile Internet, through WeChat, QQ, unfamiliar street and other social software marketing activities are micro marketing. When MLM plug in the wings of science and technology, no doubt spread a wider range, greater harm, but also more subtle, becoming a regulatory gray zone".

With the continuous progress of science and technology and information technology, MLM as the specter of a general invaded the new field, and has strong potential. Micro marketing activities, which is a problem worthy of high attention. After all, micro marketing is still a continuation of the activities of the MLM, but also a form of more subtle, more involved and more involved in the amount of a large number of marketing activities. Throughout the process and mode of marketing development, marketing activities in China's development can be roughly divided into three stages, namely: the traditional offline marketing, the first generation of network marketing and the second generation network marketing. And the second generation of network marketing, which is becoming increasingly prosperous, is a typical new network marketing. Some experts believe that, since 2013 and micro marketing has become the main form of domestic marketing, conservative overall proportion of at least above 80%, in fact, now most of the marketing has evolved into a new type of network marketing is the so-called micro marketing. Due to the micro MLM stealth in the network, hidden strong and diversified development, thus, lead to the difficulty of monitoring also is very large, neither from the start, there is no more effective way.

In fact, there is no secret of marketing activities, the main means is to continue to develop the assembly line, to develop the assembly line to raise their social status and performance. After the development of the assembly line, we will form a new marketing network, as the traditional marketing technique and before. But since the micro MLM nature is still marketing, it is impossible to business is serious. There's definitely a lot of crooked, to lure participants to be deceived. For example, in the micro channel group, circle of friends, QQ, social networking sites, vigorously develop offline, with online payment way enrichment and so on. In addition, is particularly noteworthy, at present for micro marketing supervision, which not only relates to the business sector, and involved in the financial sector, which also includes on the market quality supervision for many products, long the regulation mode is difficult to do the regulation in place, if which side of the regulation is not in place, it is easy to micro marketing has become one of the "three no" zone, and develop, with the passage of time, it is bound to more harm.

So, who should be the supervision of this new micro marketing? Clearly, the current in the legal blank, the regulatory absent, especially micro marketing has not been brought into the jurisdiction of the specific functions of the Department, like many departments can control, but in fact and not what specific departments to manage, laissez faire has been suspected. Can not let the micro marketing become a gray area of supervision. For micro marketing, but also as soon as possible into the legal norms and constraints within the scope of the market supervision, to further clarify the main responsibility department and functional position, to strengthen the daily dynamic supervision of micro marketing. Otherwise, allowing micro marketing with high technology spread, and the formation of complex industrial chain, the interests of the chain, in the future I am afraid it is more difficult to control. 3

(original title: do not let the micro marketing into a regulatory gray area)

Editor: Chen Feng

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.