2016-06-07 15:15

 

Weekly review: "Baidu Post Bar Event" to the direct enterprises which warning?

 

[straight news network Beijing June 5 news (author: Shen Jie) this year a Baidu auction sale disease kinds stick questioned continuous fermentation, from "untouchables" Baidu to Baidu has become the target of public criticism, the behind is not only simple logic of the lookers. Many people accused Baidu of excessive profit origin, no occupation morality. , of course, not only on the one hand look at Baidu commercial caused behind the "tragedy", more need to think about "Baidu Post Bar Event" of cause not in other industries, especially the heyday of the direct selling industry in the future commercial development will not to make the same mistake again?
Water boat can capsize, maintenance and expansion of the consumer is the source of direct selling enterprises. This year from hemophilia "Baidu Bar incident" is not difficult to see that the Baidu Post Bar push incorrect commercial means brewed the bitter fruit. In the huge commercial interests driven, Baidu Post Bar, originally because of interest and spontaneous formation of stick, abruptly split into two categories, a class is the so-called enterprise, another is interest. In the enterprise it, enterprises can purchase including the Lord, all stick permissions, the enterprise eventually reduced to a company in Baidu's official forum. Baidu such a large Internet Co ignored users experience, causing many users angry. Similarly, direct selling companies to product experience as the core of the industry, but also can not ignore this point. Small business bigger and can not do without the reputation of consumers, large enterprises do strong can not do without the trust of consumers, as always. However, up to now, some direct selling companies still persist, and when consumers to buy products proposed questioned from time to time, the performance of enterprise impatient, buck passing is not uncommon. Seemed to lose a consumer and not a big deal, anyway, some consumers, this "sneered at" service idea is doomed to decline.
Direct selling companies need to sink to do with their own status in line with the matter. From the perspective of the development of the direct selling industry, the commercialization of the product is is normal, but also very necessary things, otherwise it will be the fate of the escape was closed. Formally launched in December 2003, Baidu Post Bar, just enter your "Benming year", in the commercial process met Hom. If the reason is still Baidu's own commercial transition to go too late, go too fast. Similarly, in 2015 is the direct selling industry issued "endeavor" favorable policy and local government support, let Shandong in 2015 from brand provinces Yiqijuechen. However into 2016, the industry said this year is the direct development of the "golden years", from the point of view in the first half of this year, the direct selling industry would grimace again and again, not to engage in direct selling enterprises products, but to original stocks, funds disc has a special liking, "quick money" has become at present some direct selling companies rushed performance of "industry", which just in the direct selling industry enterprises, due to the lack of patience of products, better funded disc is simple and easy to also to the money fast. And this is the same as the direct selling companies to give up the identity of doing direct sales, it is very much like a financial company or a listing Corporation. Direct selling is the origin of the products, some direct selling companies not consciously engage in fund disk, which is for the direct marketing enterprise did things does not accord with its own position, too impatient, will make more mistakes.
Product is very critical, but the values behind the product is more important. From Baidu to sell it this matter, the post bar as an important product of Baidu's original, since the birth of 2003, has accumulated a very high user size and activity. But all the time, in the post bar active ecology is limited by the ability to absorb gold does not dispute the fact. Have post bar team members said to the media, 2015 is the official post bar official start of the construction of the economic system, the first year. Perhaps, it is under huge pressure to the internal assessment, Post Bar team it resorted to "sell" the worst. And for today's direct selling enterprises, product means commercial value, and in order to attract products, the product into a commercial interests, but many direct sales companies boss was dazzled by the performance, abandon the professionalism, for commercial interests can break the moral bottom line, on the base of the business standards and ethics is set if in vain. For example, some get direct selling license of the enterprise private leased a direct selling license to involving transfer of enterprise, the name is a strategic cooperation, in fact is wallowing, these companies often been discovered involving violations and other negative news. Enterprises are profit driven, but enterprises engaged in market management must follow the laws and regulations and at least the moral bottom line. Otherwise, who are to break the moral bottom line, then to meet their legal sanctions. 3
Editor: Xiao Shen
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