Direct reporting network in Beijing in April 17th (author: Ouyang Wenzhang) to strengthen the management of direct sales, is an important issue. Recently, SAIC to the direct marketing enterprises in-depth research on this issue, it is important to strengthen the management of direct selling direct sales. The direct selling enterprises must pay attention to this work, to strengthen the management of direct sales staff when the top priority, priority.

At present, there are many problems in the management of direct sales staff, some of the direct marketing companies are not standardized operation, mostly due to a small number of direct sales staff do not comply with the direct regulation. Therefore, the direct sales staff management is very important in the moment. Now the problem is that some direct marketing companies to understand this problem is not enough, that the direct sales staff to strengthen the management will affect the performance of the company's direct sales promotion. Actually, the idea is wrong, because direct illegal or involving transfer of effects on the development of enterprises is too big a, even if direct performance to enhance the, but this is only temporary, soon due to industrial and commercial, public security organs investigated as slippery iron hauler, direct performance the pelt. Therefore, only to strengthen the management of direct sales, in order to ensure the healthy development of direct selling enterprises, direct sales performance continues to improve.

"Direct selling regulations" on the management of direct sales staff has a special provision, direct selling enterprises should strengthen the management of direct sales staff in accordance with the provisions of these regulations. For example, the provisions of the fourth: direct marketing enterprises to meet the "direct management regulations," the provisions of the conditions of direct sales staff, direct sales trainers issued "direct sales", "Direct Sales Trainer Certificate". Fifth provisions: direct sales staff to sell products to consumers, direct sales trainers in direct training activities, should wear the "direct sales staff card", "Direct Sales Trainer Certificate". Shall not be forged, altered, altered, leased, lent, transfer or sell the "direct sale card", "direct selling training card". The provisions of Article 6: direct selling training content to "direct management Ordinance", "Regulations on Prohibition of pyramid selling", "contract law", "consumer protection law", "product quality law", "Anti Unfair Competition Law" and other relevant laws and regulations in the relevant content, salespeople ethics, direct risk reveal and marketing knowledge. For these regulations, there are some direct marketing companies are not good enough. For example, tens of thousands of people in the direct sales team, real salespeople only a few hundred people, many direct marketers of products exaggerated, said was marvelous. For example, some salespeople to direct blow flourishes of the "platform", an effort to pull the head, suspected of mlm. Therefore, we must be in accordance with the "direct marketing management regulations," the regulations, and effectively strengthen the management of direct sales staff.

Strengthen sales management, to achieve the "strictness", "love" in which. The so-called "strict", that is, direct selling enterprises should be strictly in accordance with the law for the management of. Direct marketing enterprises to strict requirements, on the one hand reflects the legal obligations. "Direct marketing management regulations" provides that direct marketing companies should be recruited to conduct business training and examination of direct sales staff, after examination by the direct selling enterprises to issue a certificate of direct sales. At the same time, direct marketing companies have a responsibility to educate and guide direct sales staff in accordance with the law, the prohibition of suspected pyramid schemes. On the other hand, the direct selling enterprise is a joint and several liability. Such as direct sales staff in the promotion of products out of the question, in addition to I have been punished accordingly, direct marketing companies will be located 10 thousand yuan more than 100 thousand yuan fine". Therefore, "strictness", is a kind of protection to the salespeople, also is the enterprise to own responsible for, thus to avoid the direct selling enterprises and marketing personnel together in the network marketing business development process go detours and wrong. 3

Editor: Xiao Shen

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