2016-02-18 13:19
Ouyang article: 2016 is an important year for direct selling warm politics
 [straight news network Beijing on January 6 hearing] (Ouyang Wenzhang / author) in 2016, is "direct management Ordinance", "Regulations on Prohibition of pyramid selling" officially entered an important year for perfect, is also our country direct warm governance is important a year, is China's direct selling industry entered the second round of the rapid development of an important year. These three "important year" is an organic whole, and "warm politics" is one of the important link.
Since the implementation of the two regulations, the rapid development of China's direct selling industry in the first round began in 2008. The rapid development of the background is not "warm politics", but the global financial crisis triggered. I have been "the global financial crisis is the development of China's direct selling the historic opportunity", this issue has been devoted to the discussion. Starting in 2016, China's direct selling industry will enter the second round of rapid development period. In this period, the government will make a substantial adjustment of the policy of direct selling industry, "warm" will become the second round of China's rapid development of direct marketing industry.
2016 direct sales New Deal "warm" where? I think there are mainly the following aspects:
First of all, the basic content of the two regulations will be determined. We know, "direct marketing management regulations", "Prohibition of marketing regulations" has been implemented for ten years, the rapid development of the direct marketing industry has played an important role. But ten years ago the direct selling industry and today's direct selling industry already cannot be mentioned in the same breath, the existing direct sales regulations have been unable to fully meet the needs of the modern development of the direct selling industry. Therefore, improvement of the two regulations is imperative. Since last year, the State Council Legislative Affairs Office, the Ministry of industry and commerce, the Ministry of Commerce on the beginning of this work, has basically completed the research and solicit opinions of the stage task. In 2016, has substantial progress to improve the two regulations will, although does not necessarily in 2016 by the State Council issued new direct selling regulations and regulations on Prohibition of pyramid selling, but two to improve the regulation of the basic content may show in front of us. This is the direct selling industry, is undoubtedly a major push into the role of.
Secondly, the Ministry of Commerce announced the five major favorable policies will be implemented. November 6, at Peking University held a "new normal economic and social impact of China's direct selling industry" forum, the Ministry of Commerce published for the first time 5 major good news, eagerly look forward to the quasi direct selling enterprises increased confidence. Five major good news, in addition to promote decentralization, the Ministry of commerce also announced the will relax the business restrictions, increase government affairs public, improve the system of laws and regulations and are strongly encouraged to the line of fusion. Among them, for the first time to relax the restrictions on business initiatives to make the market space for direct selling enterprises to become large. According to the development of the market and industry, Ministry of Commerce will adjust the service network system, the study of conditional place gradually expand direct product varieties, to relax the restrictions on direct area, market allocation of resources to play a decisive role. These five favorable policies will be fully implemented in 2016, the direct promotion of the rapid development of the industry, is undoubtedly a huge.
Third, the direct supervision of the work style will be more pragmatic. 2016, the direct marketing regulatory authorities will be improved in the following aspects: first, to observe the truth. In the past, some local direct regulatory agencies are often used to listen to the report, look at the material, even to the direct marketing enterprise is also a gourd fell into the well - in the bottom of the float". In 2016, from the State Administration for Industry and commerce to the following basic units, direct supervision organs at all levels will be deep into direct selling enterprises observing the facts, to help solve the problems in the development of direct selling enterprises, further guide direct selling enterprises consciously in accordance with the law of direct selling. Two is to tell the truth. Previous direct supervision, some place to found the problem did not dare to report, accustomed to said cliches, empty talk, big even tell lies, direct supervision is often "work at the meeting, drive on paper, action on the mouth". In 2016, at all levels of the direct supervision organs on the problems found, what say what, not justifying, in the process of direct selling supervision adhere to tell the truth. Three is to do practical things. In the process of direct selling, there are many things that need to be coordinated with the direct selling supervision authorities. 2016, the direct selling supervision organs at all levels will be put into service in the regulation, the urgent need for direct marketing companies, to help direct sales business needs, for the development of direct marketing efforts to do practical things. 3
(the author is the expert committee of China Marketing Association.
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